Check out these episode highlights:

00:26 – Shawn Rhode’s background

01:22 – The number one issue most salespeople suffer from

02:25 – What is Bulletproof Selling, and where it came from

04:38 – How Bulletproof Selling it works across the sales cycle

05:54 – When getting started in sales, the first thing you should do to become more bulletproof

07:23 – Where salespeople rely on hope more than they should

08:46 – Where to start implementing this approach in an organisation

10:28 – Where to learn more about Bulletproof Selling