Welcome to the Summit Scale podcast with Joli Riley - business growth coach at Summit Scale.

In this new season of the Summit Scale podcast I will be interviewing experts to help answer the questions on business owners minds. I interviewed Ellie - founder of Rethink Legal - to get her top tips for small business owners on how they can protect their Brand.  Let’s dive right in….

Check out these episode highlights:

01:01 – Susi’s origin story in creating thought leadership content about topics like AI and quantum computing

04:50 – The potential dangers that can happen when AI systems are trained on legacy

06:14 – The detailed testing required to root out discrimination bias

13:22 – How technology has always played a role in every cultural evolution

15:17 – The early adopter investment in AI question for business owners

20:05 – The 10, 20, 70 learning model for technology adoption

21:20 – The overhyped dangers associated with AI

25:03 – Top tip for business owners around what you should be doing right now concerning AI

The post Susi O’Neill on What every business owner should know about AI appeared first on Summit SCALE® Podcast.

Welcome to the Summit Scale podcast with Joli Riley - business growth coach at Summit Scale.

In this new season of the Summit Scale podcast I will be interviewing experts to help answer the questions on business owners minds. Its been nearly 2 years since chatGPT was released and AI revolution is building moment. So I interviewed Susi - founder of EVA - and she's on a mission to help educate business owners around all things AI. Let's dive right in... 

Susi O'Neill is the Founder and Executive Director of EVA, a responsible technology and communications consultancy building trust in tech. Susi's mission is to make AI work for everyone by starting with business leaders. She supports organisations to create people-centred AI and frontier tech programmes, and communicate responsible AI and digital trust practices. She hosted Insight Story, a global tech trends podcast for business leaders. She's the editor of RAIL - Responsible AI Leaders newsletter, a monthly digest of stories supporting 'slow AI.' She believes we don't need to be overwhelmed by AI but move forward at a steady pace to our right destination. 

http://www.evadigitaltrust.com

https://www.youtube.com/@evadigitaltrust

Check out these episode highlights:

00:26 – Shawn Rhode’s background

01:22 – The number one issue most salespeople suffer from

02:25 – What is Bulletproof Selling, and where it came from

04:38 – How Bulletproof Selling it works across the sales cycle

05:54 – When getting started in sales, the first thing you should do to become more bulletproof

07:23 – Where salespeople rely on hope more than they should

08:46 – Where to start implementing this approach in an organisation

10:28 – Where to learn more about Bulletproof Selling

Check out these episode highlights:

00:28 – Dr Ed Jackson’s background

01:05 – Why Meaning-Centered Leadership is an important topic

02:32 – How to implement Meaning-Centered Leadership to start making an immediate difference

05:32 – How leaders manifest expertise in their organisations

06:54 – Where to learn more about Meaning-Centred Leadership

07:03 – Meaning-Centered Leadership website address

Check out these episode highlights:

01:55 – Who Melanie works with and why she does what she does

03:10 – Melanie’s study of the customer journey

04:15 – Why you need to clean your email house

08:25 – How to maintain the relationship of a large happy customer base

11:15 – Why emails really are the under-appreciated workhorse

13:10 – Why it is a good thing that customers unsubscribe from your list

14:35 – Melanie’s Website Address.

The post Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond appeared first on Summit SCALE® Podcast.