Summit SCALE® Podcast

Summit SCALE® Podcast

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Summit SCALE® Podcast episodes

  • Ellie Patel on what every business owner should know about IP Protection

    Welcome to the Summit Scale podcast with Joli Riley - business growth coach at Summit Scale.

    In this new season of the Summit Scale podcast I will be interviewing experts to help answer the questions on business owners minds. I interviewed Ellie - founder of Rethink Legal - to get her top tips for small business owners on how they can protect their Brand.  Let’s dive right in….

    0 min
  • Susi O’Neill on What every business owner should know about AI

    Check out these episode highlights:

    01:01 – Susi’s origin story in creating thought leadership content about topics like AI and quantum computing

    04:50 – The potential dangers that can happen when AI systems are trained on legacy

    06:14 – The detailed testing required to root out discrimination bias

    13:22 – How technology has always played a role in every cultural evolution

    15:17 – The early adopter investment in AI question for business owners

    20:05 – The 10, 20, 70 learning model for technology adoption

    21:20 – The overhyped dangers associated with AI

    25:03 – Top tip for business owners around what you should be doing right now concerning AI

    The post Susi O’Neill on What every business owner should know about AI appeared first on Summit SCALE® Podcast.

    27 min
  • What every business owner should know about AI

    Welcome to the Summit Scale podcast with Joli Riley - business growth coach at Summit Scale.

    In this new season of the Summit Scale podcast I will be interviewing experts to help answer the questions on business owners minds. Its been nearly 2 years since chatGPT was released and AI revolution is building moment. So I interviewed Susi - founder of EVA - and she's on a mission to help educate business owners around all things AI. Let's dive right in... 

    Susi O'Neill is the Founder and Executive Director of EVA, a responsible technology and communications consultancy building trust in tech. Susi's mission is to make AI work for everyone by starting with business leaders. She supports organisations to create people-centred AI and frontier tech programmes, and communicate responsible AI and digital trust practices. She hosted Insight Story, a global tech trends podcast for business leaders. She's the editor of RAIL - Responsible AI Leaders newsletter, a monthly digest of stories supporting 'slow AI.' She believes we don't need to be overwhelmed by AI but move forward at a steady pace to our right destination. 

    http://www.evadigitaltrust.com

    https://www.youtube.com/@evadigitaltrust

    27 min
  • Shawn Rhodes on Bulletproof-Selling

    Check out these episode highlights:

    00:26 – Shawn Rhode’s background

    01:22 – The number one issue most salespeople suffer from

    02:25 – What is Bulletproof Selling, and where it came from

    04:38 – How Bulletproof Selling it works across the sales cycle

    05:54 – When getting started in sales, the first thing you should do to become more bulletproof

    07:23 – Where salespeople rely on hope more than they should

    08:46 – Where to start implementing this approach in an organisation

    10:28 – Where to learn more about Bulletproof Selling

    11 min
  • Dr. Ed Jackson on Meaning-Centered Leadership

    Check out these episode highlights:

    00:28 – Dr Ed Jackson’s background

    01:05 – Why Meaning-Centered Leadership is an important topic

    02:32 – How to implement Meaning-Centered Leadership to start making an immediate difference

    05:32 – How leaders manifest expertise in their organisations

    06:54 – Where to learn more about Meaning-Centred Leadership

    07:03 – Meaning-Centered Leadership website address

    9 min
  • Dan Pfister on Winning Back Customers
    Check out these episode highlights: 01:01 – Dan’s back story and the discovery of Strategic WinBack 03:08 – Why customers chose to leave us and the chances that they’ll actually come back 04:34 – How WinBack compares to new customer acquisition in generating revenue 05:23 – Why everyone not doing this is leaving large amounts […]
    14 min
  • Michael Haynes on Driving Your SME B2B Restart and Recovery
    Check out these episode highlights: 01:15 – Who Michael works with and why he does what she does 02:10 – How the B2B buyer has changed in this “new” environment 03:29 – What B2B buyers now ultimately seeking 05:15 – Why SMEs operating in B2B need to have a strategy 06:45 – How SMEs should […]
    12 min
  • Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond

    Check out these episode highlights:

    01:55 – Who Melanie works with and why she does what she does

    03:10 – Melanie’s study of the customer journey

    04:15 – Why you need to clean your email house

    08:25 – How to maintain the relationship of a large happy customer base

    11:15 – Why emails really are the under-appreciated workhorse

    13:10 – Why it is a good thing that customers unsubscribe from your list

    14:35 – Melanie’s Website Address.

    The post Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond appeared first on Summit SCALE® Podcast.

    16 min
  • Chris Niemeyer on Building a Business that Serves the Life you Want to Live
    Check out these episode highlights: 01:50 – What’s your mindset shift from having a job to owning a business? 03:03 – How are solopreneurs and freelancers different from business owners and entrepreneurs? 04:28 –  How does one systematize their business? 05:22 –  What are your top recommendations on delegation? 06:44 –  What are your top […]
    9 min

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