Episode Summary:

Are you stuck in a cycle of perfectionism, endlessly tweaking your coaching website instead of launching it? It's time to break free. Your website is the single most important tool for separating yourself as a professional, and in this episode, we're giving you the blueprint to get it done. This week, Valerie sits down with Promise Tangeman-Wurzell, founder of GoLive HQ and the brilliant mind behind thousands of website launches. Promise shares her game-changing "launch now, refine later" philosophy that empowers coaches to overcome tech overwhelm and perfectionism, and build a website that actually gets them clients.

In This Episode, You'll Learn:

• Why a professional website is non-negotiable for separating amateurs from professionals (even if you have social media).
• The #1 mistake coaches make when choosing a website platform and why you need a site you can easily edit yourself.
• How to create a brand that reflects your personality and speaks directly to your ideal client.
• A simple storytelling framework to write website copy that connects with your audience and converts.
• The three must-have elements for a minimalist website that still gets results.
• How to break free from the "perfectionism trap" with the "launch now, refine later" philosophy.

TIMESTAMPS:
00:00 Intro
01:19 Why You Still Need a Website (More Than Social Media)
05:18 The #1 Mistake Coaches Make When Choosing a Platform
06:38 How to Create a Brand That Attracts Dream Clients
08:49 Do You Really Need Professional Brand Photos?
11:46 The Simple Storytelling Framework That Sells
13:42 Speak Your Client's Language (How to Write Copy That Converts)
16:14 Building Unshakeable Trust With Your Website
19:33 The 3 Must-Haves for a Website That Works
20:13 Simple SEO Tips for Health Coaches
23:44 Promise on GoLive HQ

Guest Spotlight:

• Promise Tangeman-Wurzell is the Founder and Creative Director at GoLive HQ. She started her Squarespace web design agency in 2014 to provide an easier, less stressful way to get a website live.
  • Website: https://golivehq.co/
  • Instagram: @golivehq

Resources Mentioned:

• The Wellness Vault | Your All-in-One Content Hub: Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.
  • Start your 7-day free trial: https://wellnessvault.com/
  • Nourish website template for wellness professionals (affiliate link): https://www.golivehq.co/website-template-with-valerie-diane
  • Free workshop on October 7th 2025: https://api.leadconnectorhq.com/widget/form/dTBBL7MGd7n6eWCE0aYm

Connect with Valerie:

• Instagram: @v.feghali
• The Wellness Vault: https://wellnessvault.com/

Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.