She Built It® Podcast

Do good and make money. This week on the She Built It® Podcast Laura Probst shares how she helps companies, individuals, and nonprofits figure out the impact and the good that they want to do in the world while also making money. “I help companies discover what is your purpose beyond making a profit? Why are you here? And if you articulate that to all of your stakeholders, investors, employees, clients, and your prospective clients, you're going to be more successful.”

We talk about…

• How she helps companies and individuals find their purpose beyond making a profit.
• Why Laura suggests creating working groups within your company to weigh in, create, and then implement a social impact strategy
• How she believes you bring joy to your day. No one can impact it and no one can take it from you
• Why volunteering with global brands led her to launch her company, Do Good: Make Money

Laura Probst is a marketing and sustainability thought leader for CPG, luxury, real estate and media brands, having led impact at The Honest Company and built award-winning purpose and ESG programs for Blackstone, Paramount, and Dermalogica, among others. In her current position as CEO of Do Good: Make Money, she has helped dozens of COOs, CMOs and product development teams reduce operating costs, increase revenue, and gain access to additional capital through philanthropy, risk mitigation, and community investment. 

Susanne Mitschke is the co-founder & CEO of Citruslabs, the fastest-growing CRO (contract research organization) for brands. Susanne is passionate about supporting brands to achieve scientifically valid health claims. The brand, who have conducted studies for industry players like Arrae, Saie Beauty, HUM, Drink Poppi, Arrae, Foria, Naked Poppy, Saie, Fitbit, Trophy Skin is a Forbes 30 Under 30 company and works to disrupt so that consumers can feel confident when purchasing new products. Susanne Mitschke is on a mission to provide brands with affordable clinical studies to create research-backed product claims that drive business growth and further transparency for the consumer. Susanne is originally from Germany, but resides in Santa Monica, CA.

Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Referrals podcast and national speaker.

Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing or even asking.

She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more.

Gudrun Cuillo was born in Leibnitz, Austria. Her instinctive artistic flair led to a career in opera as an artist-in-residence for stage scenery and makeup. That work eventually took Gudrun to New York to continue her education.

While enjoying traveling throughout the U.S., Gudrun came to Florida where she fell in love with a successful entrepreneur and Broadway producer, Robert Cuillo, who was also Italian American. They married and in the ensuing years they established Casalvento Winery in Radda, Chianti, Siena, Italy, and restored Livernano, a nearby medieval village, to its original splendor.

Gudrun has had two career passions: winemaking, which has garnered numerous awards and much recognition for Casalvento Winery, and writing. In her debut novel, Gudrun combines her life experience with her gift for storytelling.

Gudrun spends her time between Austria, Italy, and Palm Beach, Florida.

Heather Lovato is a passionate entrepreneur, wife, mother of two and founder and CEO of clover PR. She started her conscious creative agency in 2013 with a vision to help elevate brands in beauty, health and wellness. 
 
Always inspired to change the accepted norms, Lovato launched rhythm in 2022. rhythm is a holistic approach to period care to help women feel more confident, comfortable and at ease during their entire menstrual cycle with mindful, eco-friendly and effective products and supplements. 

Ariel Garcia is a self-taught creative director, brand & web designer from Portland, Oregon. Inspired by her love for pushing the boundaries of creative innovation, ByAriel was born. Through her creative agency she works with industry leaders all around the globe, turning emerging innovative brands into industry icons. She also mentors other graphic designers on developing their unique creative voice through her program, Drop Dead Designer. When she's not working, she loves traveling the world (30+ countries & counting!), renovating her home with her husband, Levi, and obsessing over her 10-pound pup, Panda.

Jessica Procini, founder and leader of Escape From Emotional Eating®, joins the She Built It® podcast. Jessica created a unique process grounded in a decade of research, a background in the Psychology of Eating, Transformational Coaching methods, and her own personal emotional eating journey so her clients can learn to use food as a nourishing asset rather than a self-destructive way to cope, soothe and escape their busy, stressful lives. Since 2011, she has been helping high achieving women heal the roots of their emotional eating so they can embody their full potential.

Shelby Stanger is the host and creator of the hit podcast, Wild Ideas Worth Living, an REI Co-Op Studios production. Over the years, her work has appeared everywhere from Outside Magazine to ESPN, and she has spoken to organizations like The Girl Scouts of America, NPR, and Creative Mornings, and has a TEDx talk coming this year. Always chasing adventure herself, Shelby has surfed from Canada to Costa Rica; sand-boarded down desolate dunes in Cape Town; paddled down a remote portion of the Amazon River (so many bug bites); and interviewed countless CEOs, athletes, activists, and thought leaders. She regularly consults with highly motivated individuals and brands to tell better stories and even launch their own podcasts and wild ideas.

Some people are visionaries and some are executors. Jessica Kogan is both. After helping brands like Prada, Gucci, and Giorgio Armani carve out their digital niches, she found herself ready for something new. 

She co-founded Cameron Hughes Wine and never looked back. Twenty-one years later, it remains a leader in DTC wine sales — and Jessica, now serving as their Chief Growth & Experience Officer, remains a strategy powerhouse within it and all brands nestled under the Vintage Wine Estates umbrella.

Kris Jones believes writing copy for your own business doesn’t have to feel like torture. Once you know how to tell a compelling story, it can actually be fast, easy and fun.

Kris, StoryBrand guide & Founder of Red Door Designs joins the She Built It® Podcast. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 20 years of experience with clients like Nike & Adidas, she is extremely passionate about women owned small business owners & service providers having website copy that sells so they can multiply their revenue and focus on what they do best.