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The start of 2025 didn’t go as planned—unexpected setbacks, family emergencies, and even a literal ceiling collapse tested every ounce of patience and resilience I had. But instead of rushing into the new year with aggressive goals and unrelenting pressure, I chose to embrace grace, pause, and simply ease into what’s ahead.
In this candid episode of She Busy, I share the lessons learned from a chaotic start to the year, how I’ve reframed my mindset, and why it’s okay if your year isn’t starting with fireworks and perfect plans. Whether you're navigating unexpected challenges or just feeling like the new year snuck up on you, this episode will remind you that growth happens in the pauses, too.
You’ll hear about:
✨ Reflecting on 2024: Intention, confidence, and a transformative year.
✨ Why I gave myself permission to rest and recover over the holidays.
✨ Navigating chaos with grace, from winter storms to family emergencies.
✨ Why it’s okay to ease into your goals—and how to reset without guilt.
If you’re an ambitious female entrepreneur feeling overwhelmed or uncertain about how to start the year strong, this episode will meet you where you are and remind you: you’re still on the right path.
Here’s to taking our time, staying grounded, and building a life and business we love—one intentional step at a time.
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
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In this episode of She Busy, I’m sharing a pivotal moment from a women entrepreneurs’ conference where I heard a powerful yet limiting statement: “I know I can’t have it all.” It’s a sentiment many of us have internalized, but I’m here to challenge it head-on.
Join me as I unpack what “having it all” really means, why it’s entirely possible, and how mom entrepreneurs can redefine success on their own terms without guilt or apology.
This episode is a call to action for every woman balancing business, family, and personal fulfillment: It’s time to ditch the disclaimers, own your ambition, and design your life with clarity and intention.
🎧 What You’ll Learn:
Why the phrase “I know I can’t have it all” is holding women back.
How to define your version of “having it all” and why it’s deeply personal.
Practical strategies to align your time, energy, and focus with your priorities.
The importance of ditching guilt and showing up as a role model for your children and community.
Why prefacing ambition with disclaimers is a habit we need to break—and how to stop.
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
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In this episode of She Busy, we’re diving into the world of social media strategy with Ruthie Sterrett, founder of The Consistency Corner.
If you’ve ever felt overwhelmed by the constant demands of social media or unsure how to make it work for your business, this conversation is for you. Ruthie breaks down her signature 9-grid and 3-grid strategies, which turn your Instagram into a visually stunning, set-it-and-forget-it marketing tool.
Learn how to stop chasing algorithms, get clear on your messaging, and focus on strategies that actually work for your business goals.
We’ll also tackle common social media mistakes, tips for being consistent (not constant!), and why you’re leaving money on the table if you’re not showing up online.
Plus, Ruthie shares how she’s created a business that gives her the freedom to show up for her family while helping female entrepreneurs do the same.
If you're ready to take social media off your endless to-do list and create a strategy that works smarter, not harder, this episode is packed with actionable insights you won’t want to miss.
Ruthie's Links & Resources:
Website: https://www.theconsistencycorner.com
Instagram: https://www.instagram.com/theconsistencycorner
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
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Send us Fan Mail
Today, I’m diving into a topic that has shaped my own journey as an entrepreneur—masterminds.
I’ll share how masterminds have transformed the way I approach my business and empowered me to think bigger, break through challenges, and feel more supported in the process.
We’ll talk about how a mastermind provides the space, accountability, and fresh perspectives you need to push past your limits.
Plus, I’m introducing a brand-new mastermind specifically designed for ambitious, brick-and-mortar female entrepreneurs looking to connect, grow, and unlock their CEO mindset. Tune in to see if a mastermind is the next big step in your journey!
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
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Send us Fan Mail
Today on She Busy, I’m sitting down with Amanda Smith, the founder of Dallas Girl Gang, a powerful community for women in business and life with over 50,000 members. Amanda’s journey started in the classroom as a teacher and shifted dramatically when she realized her true passion was building connections and supporting women. In this episode, recorded live at the Women’s Division Summit, Amanda shares how she turned a Facebook group into a nationwide network, why ‘You Can Sit With Us’ became her core motto, and how she went from teacher to CEO.
From tips on creating a truly inclusive community to her best advice for networking without the ‘sales pitch’ vibe, Amanda shares wisdom for anyone who wants to make a difference through connection. If you’re building a community or just looking for ways to add more heart to your business, this episode is packed with insights. Tune in to learn from Amanda’s story of resilience, authenticity, and her mission to bring women together.
Find Amanda and Dallas Girl Gang on Instagram!
@DallasGirlGang
@Amandasindallas
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
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Send us Fan Mail
Welcome back to She Busy! I’m Assia Mahmood, and in today’s episode, I’m sharing my "unpopular opinion" on hustle culture for brick-and-mortar businesses.
As a female entrepreneur, I know the push to avoid burnout is real, but I also believe that if you’re in the brick-and-mortar space, a hustle phase is almost unavoidable.
I’ll walk you through why the hustle serves you in the early days, how to know when it’s time to step back, and the shift toward long-term freedom.
It’s all about setting your business up for success while avoiding the trap of being ‘stuck’ in it forever. Let’s dive in and talk about when to hustle and when to scale back so you can enjoy both a thriving business and a fulfilling life!
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
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In this episode of She Busy, I sit down with Taryn Rachelle, a business mentor, event host, and the Community and Partnerships Leader at Dubsado. Taryn is on a mission to help female entrepreneurs build successful businesses without sacrificing their personal lives. We talk about her journey from retail management to business coaching, and how she manages to balance being a wife, mother, and thriving businesswoman. If you're feeling overwhelmed by your business and looking for ways to scale without burning out, Taryn's insights on mindset, delegation, and strategic growth will inspire you to take action. Tune in to learn how you can build a business that supports the life you truly want to live.
Find Taryn on Instagram: @thetarynrachelle
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
Follow Me on Instagram!
Send us Fan Mail
In this episode of She Busy, we’re talking about something many female entrepreneurs struggle with: the guilt that comes with stepping back from the day-to-day operations of your business. If you’ve ever felt like taking a step back means you’re letting people down or risking failure, I get it—I’ve been there too. But here’s the truth: that guilt is holding you back from leading your business to its full potential.
In today’s episode, I’m sharing how I shifted my mindset, learned to delegate, and embraced my role as a CEO. I’ll guide you through the process of overcoming that guilt, trusting your team, and setting up the systems that allow your business to thrive without you having to be there 24/7. If you’ve been feeling trapped by your own success and overwhelmed by the thought of scaling, this episode is for you.
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
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Send us Fan Mail
In this episode of She Busy, I’m walking you through the 5 steps I use to train my leadership team so that I can focus on scaling my business. We’ll talk about why proper training is critical and how it empowers your managers to make decisions, handle problems, and take full ownership of their roles. If you’ve been holding onto tasks because you fear things will fall apart without you, this episode is a must-listen. You’ll learn how to set your team up for success, so you can finally step into your role as CEO and start working on your business, not just in it
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
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Send us Fan Mail
In this episode, I'm once again talking about the key to scaling your business without being stuck in daily operations: delegation.
As female entrepreneurs, it’s tempting to want to do everything ourselves, but that’s the quickest way to burn out. Today, I’m breaking down what tasks you should be delegating to your leadership team and why.
Whether it’s managing schedules, handling customer complaints, or running daily operations, your team can do it with the right guidance. Listen in for my tips on how to step back, lead with confidence, and focus on growing your business.
Ps. Don’t forget to download my free Delegation Blueprint!
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
Follow Me on Instagram!
From the publisher's feed
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi…
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.