What happens when the businesses you built are successful, making money...and you realize you don’t want them anymore?
Cindy Gordon built multiple online businesses, sold four of them, and chose to start over while the businesses were still working.
In this episode of She Chose Again, Cindy takes us back to the food blog that started as a hobby and unexpectedly became a real source of income. From there, she went on to build and run multiple websites, hire a team, create different revenue streams, and eventually make the decision to sell.
We talk about what that process actually looked like, including how the businesses made money, how she found buyers, what went into selling them, and what made her willing to walk away from something that was still successful.
And because Cindy has spent 17 years building businesses online, we also get into what she sees changing now: SEO, AI visibility, personal branding, getting found online, and why sounding like an actual person matters more than ever.
In this episode, we talk about:
- How a hobby food blog became a business
- When Cindy realized the income was becoming significant
- Building and managing multiple websites at once
- Hiring a team
- Why she decided to sell businesses that were still working
- How her businesses made money
- How she found buyers
- Networking, cold outreach, and building relationships
- Starting over with a completely different business
- SEO, AI, and the changing way people get discovered online
- What didn’t work along the way
- What Cindy is choosing now
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Okay, Now What? is my Sunday newsletter about changing your mind, choosing again, and figuring out what comes next when the old plan doesn’t work anymore.
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Connect with Cindy Gordon
Website:
https://exclusivelycindy.com/
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https://www.instagram.com/exclusivelycindy/
YouTube:
https://www.youtube.com/@cindygordon
About She Chose Again
She Chose Again is an Out of Edits interview series about women who changed their minds, changed direction, and chose something different for their lives.
These conversations go beyond the finished version. We talk about what happened next, how the change actually worked, what it cost, how they made money, what didn’t work, and the details that usually get skipped.
About Out of Edits
Out of Edits is a global publication for women who’ve outgrown the default path, exploring choice, reinvention, and the many ways women are building lives beyond the expected script.
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https://www.outofedits.com
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