By Candy Motzek | Life & Business Coach
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The podcast currently has 258 episodes available.
In this special episode, I share key highlights from my recent 'Nail Your Niche' workshop! We got together for 2 hours, and the coaches learned how to choose their niche; then, we rolled up our sleeves and had time set aside to "do the work" where they considered possible niches that would be an excellent match for their interests and experience; following that, I answered questions, did personal coaching and gave feedback on their progress and next steps.
Featured on This Show:
More Episodes in the Niche Mini Series
The Importance of Niching Down: Benefits of Finding Your Coaching Niche Episode 213
Discovering Your Niche By Leveraging Your Passion and Strengths: Episode 214
Four Proven Strategies to Test and Validate Your Coaching Niche for Profitability Episode 215
Episode 216: Debunking Niche Myths: Overcoming the Six Most Common Fears About Choosing Your Coaching Niche Episode 216
Episode 218: Unlock Your Perfect Coaching Niche: Highlights from the 'Nail Your Niche' Workshop
Today, I am joined by Janice Porter, a LinkedIn strategist and relationship marketing expert. Janice shares her unique approach to using LinkedIn to build authentic connections and meaningful business relationships. We dive into the importance of a strong LinkedIn profile, the art of relationship marketing, and practical strategies for coaches and professionals to leverage LinkedIn effectively. Join us to discover how to create genuine connections in a digital age.
Highlights:
1. The Importance of a Strong LinkedIn Profile: Learn why your LinkedIn profile acts as your digital first impression and how to optimize it to attract potential clients.
2. Janice's Journey with LinkedIn: Discover how Janice transitioned from a background in teaching and corporate training to becoming a LinkedIn strategist.
3. Relationship Marketing on LinkedIn: Understand the significance of building genuine relationships on LinkedIn rather than relying solely on automation and AI.
4. Effective Follow-Up Strategies: Janice shares her approach to nurturing connections through personalized follow-ups and thoughtful engagement.
5. Building Connections through Messaging: Tips on how to start meaningful conversations in LinkedIn DMs and turn online connections into real-life relationships.
6. The Role of Content and Posting: Insights into how Janice uses content strategically on LinkedIn without the need for daily posts.
7. Using LinkedIn as a Website Alternative: For new coaches, learn how a well-crafted LinkedIn profile can serve as a surrogate website to establish your online presence.
8. Practical Tips for New LinkedIn Users: Advice for those new to LinkedIn on how to get started and make the most of the platform for their business.
9. Leveraging LinkedIn for Business Growth: How to use LinkedIn to find and connect with potential clients, strategic partners, and expand your network.
Featured on This Show:
● Click here to find out how to work with me
● Click here to access valuable free resources for coaches Instagram: https://www.instagram.com/candymotzek/
● LinkedIn: https://www.linkedin.com/in/candy-motzek/
Janice Porter
For Janice, it’s all about Relationships! She has an innate curiosity, which she has leveraged into building business relationships and teaches others how to do the same. Her passion is working with people who want to build their businesses through relationship marketing and networking – and she does that using online and offline strategies. LinkedIn training is a huge part of Janice’s business. She believes all business professionals need to have a magnetic LinkedIn profile, and that LinkedIn is THE platform for attracting new clients, strategic partners and referrals. Staying connected, and nurturing relationships comes next – and Janice shows clients how to implement a “tangible touch” follow-up system to do just that. Janice really values the friendships and business relationships she makes and when she meets someone new is always thinking: “How may I support you?”
Website: https://www.janiceporter.com/
LinkedIn; https://www.linkedin.com/in/janiceporter/
Free Gift: 7 Steps To Build Solid Business Relationships That Last (& Grow Your Business) https://www.janiceporter.com/#7Steps
Podcast: Relationship Rules
In the final episode of the "Find Your Perfect Coaching Niche" mini-series, we tackle the six most common worries and misconceptions that hold coaches back from confidently choosing their niche. 🌟 From fears of missing out to concerns about getting bored, this episode provides clarity and reassurance, helping you overcome these mental roadblocks. By the end, you’ll feel more empowered to select and commit to a niche that aligns with your strengths and sets you up for success. Don’t let these common myths stop you—tune in and take the next step in your coaching journey!
Episode Highlights:
1. "I'll Miss Out on Clients" - Understanding why niching down actually attracts more clients by making you a sought-after specialist.
2. "I'll Get Bored with One Niche" - Why being multi-passionate is natural, and how focusing your business allows you more freedom in your personal life.
3. "I Can't Decide Between Niches" - The importance of making a choice and how indecision can keep you stuck in place.
4. "I'll Have to Stick with This Forever" - Recognizing that your niche is not a lifelong commitment but a tool that evolves with you and your business.
5. "I Want to Be a Life Coach and Help Everyone" - Why even with a specific niche, life coaching always plays a role in your sessions.
6. "The Market is Saturated" - Debunking the scarcity mindset and understanding how your unique personality and experience set you apart in any niche.
7. Real-Life Client Stories - How past clients overcame these misconceptions and found clarity and success by choosing a niche.
8. Free Resources - Links to valuable tools and guides to help you continue refining your coaching niche.
9. Opportunities for Further Support - Information on how to work with me, either privately or in group programs, to get personalized help on your niche journey.
This episode is designed to help you move past the common fears and misconceptions about niching down, so you can confidently build a coaching business that resonates with your ideal clients. Listen in and take the first step toward greater clarity and success! 🚀
Featured on This Show:
Ready to finally get clarity on your perfect coaching niche? Join my Nail Your Niche workshop and build the foundation for a thriving coaching business! Register Here
● Free Resource: Discover Your Best Coaching Niche Quiz
● Free Resource: 147 Proven Coaching Niches
● Free Resource: What Is Your Coaching Superpower Quiz
● Click here to find out how to work with me
● Click here to access valuable free resources for coaches
● Instagram: https://www.instagram.com/candymotzek/
● LinkedIn: https://www.linkedin.com/in/candy-motzek/
More Episodes in the Niche Mini Series
The Importance of Niching Down: Benefits of Finding Your Coaching Niche Episode 213
Discovering Your Niche By Leveraging Your Passion and Strengths: Episode 214
Four Proven Strategies to Test and Validate Your Coaching Niche for Profitability Episode 215
Episode 216: Debunking Niche Myths: Overcoming the Six Most Common Fears About Choosing Your Coaching Niche Episode 216
In the third episode of the "Find Your Perfect Coaching Niche" mini-series, we explore four powerful approaches to ensure your chosen niche is profitable. 💡 Whether you're just starting out or refining your focus, these strategies will help you test and validate your niche by solving real problems that clients are willing to pay for. From identifying profitable niches to running small experiments, this episode provides actionable insights to help you build a thriving coaching business with confidence. Tune in to learn how to make smart decisions early on, saving you time and effort down the road.
Episode Highlights:
1. Solve a Problem Worth Paying For - Discover how to align your niche with the top three things clients are willing to pay for: to be, to have, and to feel something different.
2. Identify Profitable Problems - Learn how to draw from your own experience and expertise to find niches that are in demand and align with your strengths.
3. Get Specific - Understand why getting specific with your niche makes you more memorable and attractive to potential clients.
4. Run an Experiment - Test your niche by offering a small, introductory coaching program to validate client interest and willingness to pay.
5. Hot Tip on Market Research - Use Amazon to research popular books in your potential niche to gauge market interest and client demand.
6. Real-Life Examples - Practical illustrations of how specificity in messaging can turn a general niche into a compelling, client-attracting offer.
7. Avoid the Pitfalls - Why trying to be a trendsetter without a proven market can be a long and difficult road, and how to pivot to a more in-demand niche.
8. Importance of Messaging - Learn how tweaking your messaging can make all the difference in attracting your ideal clients.
9. Free Resources - Access tools and guidance from the episode notes to help you refine and validate your coaching niche.
10. Guidance for the Long-Term - Insights on how investing time early in your niche selection can lead to greater success and profitability in your coaching business.
This episode is packed with practical advice to help you confidently choose and validate a profitable coaching niche, setting you up for long-term success. Don’t miss it! 🎯
Featured on This Show:
Ready to finally get clarity on your perfect coaching niche? Join my Nail Your Niche workshop and build the foundation for a thriving coaching business! Register Here
● Free Resource: Discover Your Best Coaching Niche Quiz
● Free Resource: 147 Proven Coaching Niches
● Free Resource: What Is Your Coaching Superpower Quiz
● Click here to find out how to work with me
● Click here to access valuable free resources for coaches
● Instagram: https://www.instagram.com/candymotzek/
● LinkedIn: https://www.linkedin.com/in/candy-motzek/
More Episodes in the Niche Mini Series
The Importance of Niching Down: Benefits of Finding Your Coaching Niche Episode 213
Discovering Your Niche By Leveraging Your Passion and Strengths: Episode 214
Four Proven Strategies to Test and Validate Your Coaching Niche for Profitability Episode 215
Episode 216: Debunking Niche Myths: Overcoming the Six Most Common Fears About Choosing Your Coaching Niche Episode 216
In this second episode of the "Find Your Perfect Coaching Niche" mini-series, we explore the crucial steps to help you identify and choose the right niche for your coaching business. 🛠️ Whether you're just starting or looking to refine your focus, this episode offers practical advice on how to align your skills, history, and interests to find a niche that not only excites you but also attracts your ideal clients. Tune in to discover how to make a confident decision, avoid common pitfalls, and set yourself up for long-term success.
Episode Highlights:
1. Three Key Areas to Consider - Learn how to assess your history, skills, and interests to find the intersection that points to your ideal niche.
2. Venn Diagram Approach - Visualize your potential niche by mapping out where your skills, experience, and passions overlap.
3. Nine Powerful Prompts - Get inspired with nine specific questions to help you uncover your unique strengths and niche potential.
4. The Importance of Experience - Why choosing a niche where you already have expertise is key to quickly attracting clients.
5. Commitment to Your Niche - How to commit to a niche for six months to see real progress, with tips on how to reconsider if needed.
6. Tackling Indecision - Understand why staying stuck in indecision is a decision in itself, and how to overcome it.
7. Coin Flip Method - A humorous yet effective strategy for choosing between two equally good niches.
8. Common Pitfalls to Avoid - Why passion alone isn't enough and the importance of having a track record in your chosen niche.
9. Actionable Steps - Practical guidance on how to move forward with your niche selection and start building a successful coaching business.
10. Additional Resources - Links to free resources and opportunities to work with me for personalized guidance on your niche journey.
This episode is packed with actionable insights to help you confidently choose a coaching niche that aligns with your strengths and sets you up for long-term success. Don't miss out! 🌟
Featured on This Show:
Ready to finally get clarity on your perfect coaching niche? Join my Nail Your Niche workshop and build the foundation for a thriving coaching business! Register Here
More Episodes in the Niche Mini Series
The Importance of Niching Down: Benefits of Finding Your Coaching Niche Episode 213
Discovering Your Niche By Leveraging Your Passion and Strengths: Episode 214
Four Proven Strategies to Test and Validate Your Coaching Niche for Profitability Episode 215
Episode 216: Debunking Niche Myths: Overcoming the Six Most Common Fears About Choosing Your Coaching Niche Episode 216
In this first episode of a special four-part mini-series, we're diving deep into the world of coaching niches! 🎯 Whether you're new to coaching or have been in the game for a while, finding the right niche can make all the difference in attracting your ideal clients and building a thriving business. We'll cover what a niche is, how it differs from an avatar, and why having a niche is crucial for your success. Tune in to discover practical insights and actionable steps to help you define and refine your coaching niche, so you can confidently move forward in your coaching journey.
Episode Highlights:
1. What is a Niche? - A clear definition and why it’s essential for your coaching business.
2. Niche vs. Avatar - Understanding the difference between what you offer (niche) and who you serve (avatar).
3. Why Niche Down? - The benefits of niching down, including easier client attraction and increased business growth.
4. Niches in Coaching - Explore the most common niches in coaching and examples of how to narrow them down.
5. Client Story - Hear how one coach transformed her business by choosing a niche that aligned with her passion and expertise.
6. WIIFM (What’s In It For Me?) - How understanding this concept helps you connect with potential clients.
7. Creating a Signature Coaching Program - Learn how a niche-specific program can streamline your marketing and client attraction.
8. Overcoming Niche Fears - Addressing common concerns about choosing a niche and why they shouldn't hold you back.
9. Actionable Steps - Practical tips for defining your niche and starting your journey toward a successful coaching business.
10. Free Resources - Access niche-specific tools and resources to help you on your path to clarity and confidence as a coach.
Featured on This Show:
Ready to finally get clarity on your perfect coaching niche? Join my Nail Your Niche workshop and build the foundation for a thriving coaching business! Register Here
More Episodes in the Niche Mini Series
The Importance of Niching Down: Benefits of Finding Your Coaching Niche Episode 213
Discovering Your Niche By Leveraging Your Passion and Strengths: Episode 214
Four Proven Strategies to Test and Validate Your Coaching Niche for Profitability Episode 215
Episode 216: Debunking Niche Myths: Overcoming the Six Most Common Fears About Choosing Your Coaching Niche Episode 216
In this enlightening episode, Candy re-introduces the Confidence Coaches Success Framework, a powerful tool to help you become a successful coach and achieve meaningful success in any area of your life. Candy breaks down the five essential components of the framework, highlighting how to manage your thoughts and actions to create the results you desire. Tune in to discover how to embrace the Be-Do-Have principle and start living your dream life today.
Highlights:
Featured on This Show:
In this engaging episode, Candy Motzek interviews Latosha Cox, the inspiring founder of Black Girl Sabbatical. Latosha shares her journey from being a director to taking a transformative sabbatical focused on healing and self-discovery. They discuss the importance of joy, boundaries, and the unique challenges faced by Black women in professional and personal settings. Tune in to learn about Latosha's approach to coaching, her dedication to mental health, and the power of intentional rest and self-care.
Highlights
1. The Birth of Black Girl Sabbatical: Latosha explains how she transitioned from her director role to embarking on a sabbatical, redefining her identity and focusing on healing and self-discovery.
2. The Importance of Joy: The conversation highlights the significance of joy in life and how Latosha incorporates joy into her daily practices and coaching sessions.
3. Creating Joyful Habits: Latosha discusses her 30 Days of Joy initiative and how it evolved into a longer journey, emphasizing the need for intentional moments of happiness.
4. Role of Coaching: Insights into how Latosha uses her Black Girl Sabbatical experience to support her clients, focusing on leadership development, transitions, and prioritizing well-being.
5. Overcoming Burnout: Latosha shares her personal burnout recovery journey, including the steps she took to heal and the practices she continues to maintain her health.
6. Setting Boundaries: The importance of setting clear boundaries for self-care, including specific workdays and personal time, to avoid burnout and maintain balance.
7. The Power of Permission: Emphasizing the need for women, especially Black women, to give themselves permission to rest, seek help, and prioritize their needs.
8. Therapy and Support: Latosha’s advocacy for Black women to have both a therapist and a coach, and her own experience with extensive therapy sessions to support her healing.
9. Retreats for Wellness: The role of regular retreats in Latosha’s life for wellness and writing, and how these retreats have supported her journey to full-time entrepreneurship.
10. Future Projects: Latosha teases her upcoming series of journals focused on joy and radical self-love, designed to support women in their own journeys of self-discovery and healing.
Be sure to listen to this episode for an inspiring conversation on finding joy, healing, and the importance of rest and self-care.
Featured on This Show:
Latosha Cox
Latosha Cox (she, her, hers) is a skilled facilitator, trainer, public speaker and Diversity, Equity and Inclusion (DEI) practitioner and mental health advocate who always leads with authenticity and vulnerability. She brings a wealth of knowledge and lived experiences from working in various capacities and roles in nonprofit, philanthropy, education and finances. Her previous role was in the non-profit sector as Public Allies Twin Cities Director of Learning and Leadership. Latosha launched her coaching, consulting and training business called Black Girl Sabbatical™️ in 2023 after embarking on a 18-month healing and self-discovery journey of prioritizing her mental health and well-being and participating in experiences that brought her JOY! As a leadership development and transition coach, Latosha loves to support people and organizations holistic wellness so that we all can continue to do the work we have been called to do. She believes women do not need to suffer in marriages, domestic violence relationships, in their careers & more.
Instagram https://www.instagram.com/black_girl_sabbatical_/
LinkedIn; https://linkedin.com/in/latosha-cox
In this episode, Candy tackles the common (and frustrating) struggle of knowing what to do but not doing it. Instead of offering the typical advice on discipline and productivity, let’s dive in to learning more about the brain's natural tendencies for comfort, pleasure, and ease. Learn how to leverage these tendencies to your advantage, making it easier to stick to your goals and become a successful coach. Tune in for practical strategies that work with your brain, not against it.
Highlights:
1. Understanding Your Brain's Design: the brain's preference for comfort, pleasure, and ease affects our ability to follow through on tasks.
2. The Comfort Tendency: Discover how our evolutionary wiring makes us seek safety and avoid discomfort, and how this impacts our daily decisions.
3. The Pleasure Principle: Learn why our brain prioritizes immediate gratification over long-term rewards, and how this can derail our goals.
4. The Easy Button: Understand the brain's need to conserve energy and how it puts actions on autopilot to create habits.
5. Practical Tips for Success: Actionable strategies to make tasks more comfortable, pleasurable, and easy, helping you align your actions with your brain's natural tendencies.
Featured on This Show:
In this episode, I have a heartfelt conversation with Michal Spiegelman, the visionary behind Beacons of Change. Michal shares her journey from science to spiritual healing and discusses her transformative platform dedicated to guiding women and healing professionals toward a soul-fueled life lived at full power. We dive into her Soulful Healer Method and how it integrates traditional and holistic therapeutic tools to empower individuals to find their authentic voice and shine brightly in their personal and professional lives. Discover how you can create a deep connection with your soul and embrace a grounded, soulful approach to life.
Highlights:
· Soulful Healer Method: An introduction to the methodology that combines traditional and holistic therapeutic tools for profound transformation.
· Grounding Practices: Michal shares her favorite grounding techniques, including her long-standing Reiki practice.
· Upcoming Book: Insights into Michal’s new book, "Becoming Soulful: 6 Keys for Profound Transformation," and how it can benefit both professionals and individuals.
· Impact of Soulfulness: How connecting with your soul can lead to personal and professional empowerment.
· Creating Safe Spaces: The importance of creating a supportive environment for healing and growth.
· Integration of Spirituality: How a non-religious approach to spirituality can enhance personal and professional practices.
· Practical Applications: Ways to integrate the six keys of the Soulful Healer Method into your daily life and work.
· Personal Stories: Inspiring anecdotes of transformation and growth from those who have worked with Michal.
Overcoming Challenges: Using moments of restlessness and crisis as opportunities for soul-guided growth and evolution.
Featured on This Show:
Michal Spiegelman
Michal Spiegelman is the visionary behind Beacons of Change, a transformative platform dedicated to guiding women and healing professionals toward a soul-fueled life lived at full power. As the founder and creator of the Soulful Healer Method for Profound Transformation, Michal empowers a diverse community of individuals to find their authentic voice and develop a distinctive identity. Michal combines deep expertise and timeless wisdom with a comprehensive methodology enriched by a variety of traditional and holistic therapeutic tools. This powerful blend ignites transformation and growth, inspiring women and healing professionals alike to become soulful and shine brightly as beacons in their personal and professional lives. Michal is the author of ‘Becoming Soulful: Six Keys for Profound Transformation in Your Therapy, Coaching, or Healing Practice,’ scheduled for release in the summer of 2024.” She is a certified professional life coach, Reiki master, spiritual mentor, medical intuitive, and social worker, passionate about elevating consciousness in the world, one soul at a time.
Website: https://www.beaconsofchange.com/
Instagram: https://www.instagram.com/michal.spiegelman/
LinkedIn; https://www.linkedin.com/in/michalspiegelman/
More Information About The Book: https://amzn.to/3LRHebD
The podcast currently has 258 episodes available.