She Did It Her Way

She Did It Her Way

By Amanda BoleynBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
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She Did It Her Way episodes

  • SDH219: Learn How to Run a Business and Travel the World with The Bucketlist Bombshells
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    Learn to Podcast: If you have ever wanted to launch your own podcast but the thought of doing so seems daunting or overwhelming, you are not alone. That’s why I am launching “Learn to Podcast” a 30 day zero to launch strategy for anyone who is looking to make podcasting part of their brand. I’m sharing my exact processes and templates I use to produce my podcasts. At the end of the 30 days, you’ll have your own strategy and systems in place to produce and launch yours. Head on to www.learntopodcastvirtualsummit.com for more information. The cart closes on January 5th and the live option is only available to a limited number of students.  

     

    How do you build an online business? How do you run that business while traveling around the world? How do you handle a staff scattered across the nation?

    Don’t fret because, in today’s episode, Cassie Torrecillas and Shay Brown have the answers! Cassie and Shay are the co-founders of The Bucketlist Bombshells; an online educational community that teaches Millennial women how to build online service-based businesses while traveling the world. The Bucketlist Bombshells consists of two skills courses that are open year-round, and their original business course, Work Online and Travel the World; which is available once a year in the spring. The year-round courses arm students with tech and design skills, while the spring course helps them find clients, build a website, manage their finances while traveling. Users must start with the two skills courses to become acclimated to the Bombshell community and gain the courage and support they may need to tackle their entrepreneurial dream. From the introductory courses, students have the confidence to withstand the lifestyle shakeup of Work Online and Travel the World and have the skills to start their online businesses. 

    The two came up with the idea after a chance encounter at a coffee shop in Playa del Carmen, Mexico. Though complete strangers, they had both bought one-way tickets to Mexico after graduating college for the same reason: to escape the fast-approaching corporate rut. They wanted to see the world, but also maintain a steady income, and came up with the idea to become “digital nomads”.  

    They started by each building their own service-based businesses; with Cassie’s focusing on graphic design and social media management, and Shay’s on website design and social media management, too. To incorporate their passion for travel, they decided to simultaneously fulfill their travel bucket list. By tackling both passion projects at the same time, they gained experience in managing the business on the go and in different time zones, landing clients, and online marketing all while globetrotting. 

    Whenever they came back home, they were bombarded with questions about how they could possibly travel full time and run their businesses. So at their kitchen table in Italy, they decided to create a resource hub for women to become educated on how to start online businesses, but maintain their freedom and live creatively. 

    They began by pulling their skill sets together to build an online course from scratch. They went with Course Cats, a WordPress theme, and MemberPress, a membership plugin. They went on these platforms because they wanted to maintain control over customization, and student/visitor interaction with the course.  They also used Whistea to host the videos on their website. Around three to four months later, they had launched their first online course on Bucketlist Bombshells!

    Stay tuned and hear more about how they managed a staff around the world, co-ran the company, and Bucketlist Bombshell’s evolution!


    In this episode you will…

    • Learn how to run a business and travel around the world
    • Be able to bring your dream job to others
    • Know how to build an online teaching course
    • Figure out how to flow your courses
    • See how to manage a remote team
    • Know how to build a strong online community and inspire confidence


    INSIGHTS

    “There are not that many females in this space. We would love to bring more females into this area [and] have some more friends on the road…we ended up stopping to think, what if we created this amazing roadmap for others to do the same thing.” -Shay Brown

    “It’s so crazy how you really tackle your dreams, and you sit down, and you start thinking what is that actually going to look like. We thought about meet-ups around the world, and different courses, and just so many different things, that we’ve now made a reality, and it’s really just like the best job in the world.”-Cassie Torrecillas

    “Just because something doesn’t work out for your first launch does not mean you’re all of a sudden not cut out to be an entrepreneur. I think what really makes people successful entrepreneurs is they sit down, and take those things that didn’t feel right…they go back and re-talk with their audience, and that’s when you really make something amazing.” -Cassie Torrecillas

    “We love the stuff that we work on. Everything we do throughout the day can get [us] in such a zone and where we’re so into what we’re doing that we need to really come with this mindset [of] we’re coming with our best foot forward with our community.” -Shay Brown

    RESOURCES

    The Bucketlist Bombshells Website
    The Bucketlist Bombshell Tribe
    The Bucketlist Bombshell Instagram
    Course Cats
    MemberPress
    Slack
    Asana
    Dropbox
    Dojo Bali
     

    49 min
  • SDH218: Getting Comfortable with Being Loud and Putting Yourself Out There with Heather Havenwood
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    How do you progress professionally in a male-dominated industry as a female? How do you get comfortable with self-promotion?

    Today Heather Havenwood tells you how in this episode! Heather wrote the book, Sexy Boss, which is about the emotional rollercoaster she faced while working in the information marketing business, between 1999 and 2001; a then male-dominated industry. She hadn’t written Sexy Boss with the intention of it becoming a New York Times Best Seller but just wanted one person to benefit from reading about her experiences. She hadn’t gone on a huge marketing and press junket for the book’s launch, but three years after it’s publication, it became number one on Amazon! To have that happen organically meant the world to her, and she’s glad her book empowered women to take control of their success, money, and sex lives!

    Once her book took off in 2015, and the spotlight was on her, she was forced to learn how to get comfortable with self-promotion. She said that in general it’s easier for men to be self-promoting, and for women, it’s counterintuitive to talk about how great they are free. She also found it hard to ask media outlets to come on their platforms to speak about her and her book. She said that mindset stemmed from her mother’s Southern, Baptist philosophy of not inviting yourself to the “party”, but wait to be invited. But Heather realized that as an entrepreneur, you cannot wait for opportunities to present themselves, and she had to go after them herself. She got over her fear of telling people how great she was by starting out on podcasts. After writing her book Power Guesting, she has been on over 300 podcasts, TV, and radio interviews in the last two years!

    She had also started her own podcast in 2013, titled after her book, but it never really took off. She assumed that podcasting wasn’t the great promotional platform that everyone made it out to be. However, after appearing on her friend’s podcast in 2015, she gained a client that paid her $5,000 to coach him on starting a business. That was the ‘aha’ moment that told her that while hosting her own podcast may not be in the cards, appearing on them could become a lucrative practice for her personal brand, and business ventures. She then made speaking platforms her go-to marketing tool!

    Learn more about how Heather built her brand, and got comfortable just showing up to the party!

    In this episode, you will…

    • Get comfortable with self-promotion
    • Take note of what media platforms are lucrative for you and your business
    • Learn to constantly stay on the media radar
    • Know how to sell hope and confidence
    • Find what you’re good at and build a business from it
    • Be able to sell your business


    INSIGHTS

    “I drive therefore I am… I’m a promoter… When I work with clients, the one thing I’m teaching them is how to drive their business…how to push it out there… And it’s uncomfortable for entrepreneurs…Entrepreneurs are usually selling themselves..their art…[I help] them un-collapse their baby…and then sell it.” -Heather Havenwood

    “How do you expose your visibility and profitability with your baby…the feedback is usually [are people] buying or not…that’s pretty much what my elixir is: how do I help the entrepreneur sell their product and services, and not get all weird about it. And it’s definitely harder for women than it is for men.” -Heather Havenwood

    “What actually are you selling? Are you selling hope? Are you selling strategy?...At the end of the day, that’s what most products are selling…What had you buy [something] was confidence. That product will give you the confidence to do x, y, and z. You have to remember why people buy…Hope and confidence are the number one and number two that people buy.” -Heather Havenwood

    RESOURCES

    *3 FREE CHAPTERS OF SEXY BOSS LINK!* (askheatherann.com)
    Sexy Boss Inc. Website
    Heather Havenwood LinkedIn
    Sexy Boss Inc. Facebook
    Sexy Boss Twitter

     

    38 min
  • SDH217: 5 Things I'm Doing in My Business Before 2018 Solocast with Amanda Boleyn
    As 2017 winds down, 2018 is just around the corner and here are 5 things I am doing before 2018 arrives to help kick off the new year and grow my business.
    1. Forgive Myself
    2. Get CLEAR on Who My Business Serves
    3. Listen to Amy Porterfield’s episode 183 “How to Create Your Promotional Calendar”
    4. Identify What I'm Going to START doing and STOP Doing
    5. Research Where I Want to Invest and How in My Business
    In today's solocast I dive into each area and how it will set up 2018 for success.
    What are things you are doing to set yourself up for success for 2018?
    20 min
  • SDH216: Choosing your Reality and Moving towards Abundance
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    In a need for a cloud accounting software that isn't overwhelming, simple and easy to use? have you tried Freshbooks? Because if not, you're missing out. Freshbooks is an accounting software with the freelance and service-based business in mind. Because of its friendly user design, you're able to customize invoices, draft, send, follow up, accept payment, track express, and work contracts all right in the portal.

    Try Freshbooks today by visiting www.Freshbooks.com/She and enter She Did It Her Way in the "How did you hear about us?" box.

    Happy tracking!

    How do you allow success to flow to you? Do you start the day claiming positivity? Are you in control of your happiness?

    We get to hear Amanda's take on these questions today as the roles are flipped and she becomes the interviewee! On this episode, Amanda is interviewed by Catherine Grace O’Connell and Kathy Kaehler of LA Talk Radio’s, Cat & Kaehler. During their talk, she shares with listeners her entrepreneurial story, and the mental journey she went on along the way! 

    As SDIHW listeners know, Amanda left corporate America around 2012, and began working as an independent contractor in large corporations. Her role focused on sales training and development, as well as teaching sales marketing. It wasn’t until 2015 that she started SDIHW, because she saw a lack of the female perspective in the entrepreneurial world, and decided to start a podcast to share her experiences.

    Originally starting as a hobby, SDIHW has since evolved into on offline support system of women in charge of their dreams; all eager to offer their help and advice to others trying to navigate the rough waters of entrepreneurship. This network was strengthened with the first in-person She Did it Her Way Summit this past October. At the Summit, SDIHW listeners were able to meet with female entrepreneurs across the country and learn from them, network, and build a community that will support them along their new career paths. 

    This passion to bring people together has been a dream of Amanda’s since she was a little kid. She remembers wanting to be an actress or a singer, playing store with the neighbor kids using monopoly money, and running a lemonade stand when she was younger. She said she always imagined a career where she worked with people, and  felt a need to service them through resource and community building. She felt a strong desire to be her own boss and understood from an early age what entrepreneurship meant, and was eager to jump on the bandwagon.

    But first, she had some mental reconfiguration to do. After she graduated college, like every graduate, she was bombarded with student loans. She said for five years, she used that as the reason she couldn’t save money to start her business and become financially stable. Her debt became a cloud over her energy; and with her frequency lowered, repressed childhood emotions, and other mental roadblocks regarding money and self-worth began to arise. 

    After being in a stuck and negative place for a while, she decided to stop being a victim, and take control of her life. She looked at the philosophy of Tony Robbins and Wayne Dyer and reframed how she looked at stressors. She took them as a learning experience so she could allow infinite abundance and positivity to enter her reality, and unload years of emotional baggage. She said she began to look at the negatives in her life in a more empowering light, like being thankful that she was able to go to graduate from college and have the money to pay off student loans herself. By changing her mindset, and allowing herself to be vulnerable through emotional coaching, she was able to vibrate at a higher energy frequency, and let success and fulfillment come to her!

    Hear how she figured out where she wanted to channel her motivation and determination, released herself from a negative mindset, and began to actively pursue her passions!

    In this episode you will…

    • Learn to remove the roadblocks in your mind to achieve success
    • Get rid of a victim mentality
    • Change how you look at the  stressors in your life
    • Start your day with affirmations
    • Avoid getting caught up in social media comparisons
    • Take control of your happiness and success
    INSIGHTS

    “We choose our reality, and we can`t be a victim of our circumstances, and that wherever we are is because we choose it…once we can recognize that we are actually subconsciously choosing to be where we are, that’s when we can start to move forward…and get to that abundance.” -Amanda Boleyn

    “Everything that we do, and the energy that we put behind our actions will dramatically dictate the outcome of what we get…that shift of going from a victim to realizing we’re still in control of our circumstances, that takes work…it’s a constant choice in every situation to choose to be empowered.” -Amanda Boleyn

    “When I find myself in this stuck mindset, I ask myself how can I change the perspective or way I’m looking at? Or what can I ask myself to shift this paradigm in my mind, because if we are all truly of our own reality, we can create whatever we want.” -Amanda Boleyn

    RESOURCES

    Cat & Kaehler Website
    Cat& Kaehler Facebook
    Cat & Kaehler Instagram
    Cat & Kaehler Twitter
    The Four Agreements by Don Miguel Ruiz
     

    58 min
  • SDH215: The Higher the Risk, the Greater the Reward with Nicole Vasquez
    In a need for a cloud accounting software that isn't overwhelming, simple and easy to use? have you tried Freshbooks? Because if not, you're missing out. Freshbooks is an accounting software with the freelance and service-based business in mind. Because of its friendly user design, you're able to customize invoices, draft, send, follow up, accept payment, track express, and work contracts all right in the portal.
    39 min
  • SDH215: The Higher the Risk, the Greater the Reward with Nicole Vasquez
    How do you expand your entrepreneurial sights? What markets do you want to enter? How would you juggle multiple businesses at once?
    Well, we get to the bottom of all of that with Nicole Vasquez, the founder of The Shift, and Deskpass! After leaving her corporate job four years ago, Nicole started her first business which was a dinner party company centered around providing networking opportunities. A year later, it evolved into the co-working space, The Shift; a gathering place for people to exchange ideas, network, and work on projects. As of last year, Nicole has opened a second The Shift location, as well as her similar third online business, Deskpass!  
    How was she able to get all this done within four years? Well, like most new entrepreneurs, she practically lived in her workspace, worked 80 hour weeks for the first two years of business, but also didn’t pay herself for a year. To cut down on traffic flow and make her business more manageable, she set up an exclusive membership program for The Shift. By adding this aspect to the business, she was able to be more hands-on in operational matters, and increase her face-to-face time with members. Her prime goal and business model was to keep members happy and provide a good work space and environment for them. To do so, she was constantly absorbing member feedback and channeled that into renovations that made The Shift better, like adding private workspaces for team meetings. 
    She also connected with members by personally on-boarding them, getting to know the ins-and-outs of their projects, and even provided resources and connections for their projects as well. Members were thrilled with The Shift and felt like she was providing an excellent service to the Uptown neighborhood of Chicago. They became eager for another location and were more than willing to invest in its expansion.
    However, when member traffic picked up, and it came time to open her second location, she could no longer be as involved in all those steps. So when she needed to hire a staff, she made sure to hire mini versions of herself, and wanted them just as dedicated to customer fulfillment and engagement as she was. To her, there was only one person to run her The Second Shift, and that was Levi Johnson. She said he was the ideal partner because he completely embodied the mission and goals that she had, but executed them with his own spin.
    As the Shift’s and Deskpass’s partners expand across the country, though,  she said she’s struggling to keep the personal touch and interaction with members, and her co-working space owners. As an entrepreneur of a rapidly growing brand and business model, she’s still learning how to communicate her businesses’ values without being physically present. But with the grand end goal of creating a network of co-working spaces across five major cities in the country, her hunger and determination for improvement will make her a pro at it in no time! 
    Stay tuned and hear her plans for her brand’s future, how she faces her challenges head-on, and more!
    In this episode you will…
    Hear how to cut down on customer flow
    Figure out what to focus on as an entrepreneur
    Be able to find your next business venture
    Learn to stay true to your business model
    Hear ways to find investors
    Assess your financial situation before you start a business, and come up with a game plan
    INSIGHTS
    “I guess my obsession and neurotic-ness, and my dedication and determination paid off. It’s never been a 9 to 5 type of commitment, it’s a 24/7…I would lay in bed thinking about the next day ahead. Is that sustainable? No…but I personally say, looking back now that’s what allowed me to accelerate and to succeed so quickly.” -Nicole Vasquez
    “If there is a small business in your neighborhood….and you’re a fan of them…you never know if those people are looking to expand, or if they’ve even thought about. But if you believe they have a proven business model…who’s to say you can’t invest in [them]…if you think they can be successful.” -Nicole Vasquez
    “[Investors] are just like a relationship. It should add, rather than detract, and it should make you even better than you were without them. So whether it’s investors, partners, or both, they need to be adding some type of positive impact, or supplying some knowledge or expertise that you don’t have. They should be like a puzzle piece.” -Nicole Vasquez
    RESOURCES
    The Shift Chicago Website
    Second Shift Chicago Website
    Deskpass Website
    Nicole Vasquez LinkedIn
    Nicole Vasquez Facebook
    Rework by Jason Freid
    39 min

About She Did It Her Way

From the publisher's feed

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).