She Did It Her Way

She Did It Her Way

By Amanda BoleynBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
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She Did It Her Way episodes

  • SDH 020: Design Your Future with Heidi Bartlett
    Heidi is a graphic designer a.k.a. “Graphic Gangsta, brand stylist and shop owner” at IdiehDesign.com. In the episode, Heidi chats about shifting from working full-time to part-time to becoming her own business owner and entrepreneur. She shares details on creating products for her shop and some of her wins and losses through entrepreneurship with a fascinating life story that carved the path from the beginning.
    43 min
  • SDH 019: Building a Mountain to Climb with Sarah Kunst
    Sarah is a venture partner at Future Perfect Ventures and Fortis, an investor, a contributing editor for Marie Claire Magazine, and a startup, incubator, and accelerator advisor. Sarah is also involved in philanthropic efforts where she serves on the board of Venture for America and is very active in Help Us Adopt.
    “From a really early age I realized that making money was fun because then I could buy whatever I wanted.”
    42 min
  • SDH 018: Embracing Vulnerability with Sara Davidson
    Sara Davidson is the founder and CEO of Hello Fearless, The School for Female Entrepreneurs created to help women start, grow and scale companies, while unleashing their full potential as women. Hello Fearless offers Boss School, a 90-day online course and exclusive society of badass women getting equipped with the tools and skills to whip their dream businesses into shape and finally make the money they deserve.
    44 min
  • SDH 017: Creating a Consumer Product Like a Boss with Leap Caplanis
    Leah Caplanis is the founder of SOCIAL Enjoyments, an alcoholic beverage company with the mission to create the most health-conscious alcohol available today; to empower people to live vibrant, connected lives.
    Leah shares her incredible story defeating thyroid cancer with a natural diet. She found herself no longer wanting to live a restrictive life and desired the enjoyment she received from alcohol without the regretful feelings later.
    39 min
  • SDH 016: Steps to Building a Mobile App with Kim Harrod
    Kim Harrod is the CEO and Founder of Keepsayk – The Instant Scrapbook of Your Life
    An iPhone app that allows you to create beautiful, sharable scrapbooks right from your phone using photos, videos, text captions and sharing via text, email, Twitter, Facebook, Pinterest, etc. For all of those who are “time starved but experience rich!” ← [we love this!]
    44 min
  • SDH 015: Create a Life that Lights You Up with Cassandra Bodzak
    Cassandra Bodzak is a #lightmaker! As a health and meditation expert, her main gig involves coaching women, one-on-one, to help guide them to creating a life that lights them up through CassandraBodzak.com. She also does speaking and conducts guided meditations for businesses of all sorts. Check out her guided meditations on her YouTube channel!
    1 hr 1 min
  • SDH 014: Launching an Online Store with Katelyn Kosinski
    Katelyn started her blog the summer before she graduated from college. Not too long after, she developed the idea to open an online store. Katelyn challenged the status quo and chased after her dream right out of college. Now, the founder of the online store, Woodbury Lane and blogger at KatelynNow.com, she’s killin it! And we’re so excited to have her on the #podcast!
    40 min
  • SDH 013: Stop, Collaborate & Listen with Melissa Jones
    Melissa Jones is the Chief Encouragement Officer at theCEOffice, a management consulting boutique with a goal to create opportunities for creative entrepreneurs and small business owners to flourish and be successful. Along with running her consulting business, Melissa runs the very popular Creative Chic Coffee and Collaborations events, a unique and intimate networking event for creative female entrepreneurs.
    32 min
  • SDH 011: The Power of Partnership with Sam Saifer & Carolyn Pelissero, founders of BoldFace Communications
    Boldface Co. is a boutique marketing firm, creating memorable marketing campaigns and events for clients in the fashion, start up, hospitality, retail and real estate industries. They deliver personal attention to every client and project. Carolyn and Sam become an extension of their client’s brands fulfilling all of their marketing, public relations, event management, social media and strategic partnership needs.
    **Ep. 11: Title with Carolyn Pelissero and Sam Saifer Berngard, founders of BOLDFace Co.**
    Boldface Co. is a boutique marketing firm, creating memorable marketing campaigns and events for clients in the fashion, start up, hospitality, retail and real estate industries. They deliver personal attention to every client and project. Carolyn and Sam become an extension of their client’s brands fulfilling all of their marketing, public relations, event management, social media and strategic partnership needs.
    2 years ago Carolyn and Sam joined forces to combine PR, media relations, and events for Boldface.
    Carolyn started the company after being approached several times for her help in PR and marketing for new businesses. Sam came into the mix and added a social and events element to the company.
    _“I always knew I wanted to work for myself”_
    Partnership: They balance out each other’s strengths and weaknesses. They learn a lot from each other without having to learn every aspect of the business right away.
    _Carolyn:_ “When it was just me it was hard to not have anyone to ask for insight. Not only is it nice to share the work and ideas, but to have that support system built in – It makes things a lot easier to have a partner.”
    On their work: _“It’s a fun way to incorporate the people that we love into work.”_
    Evolution of PR: “Social media is going to be a huge player in the PR world, more so then your typical print media”
    _“If you’re not incorporating that strategic partnership and trying to get ambassadors on board by tapping into people with a large following, you’re really missing out on a huge part of what PR has become – You just have to evolve with it.”_
    PR is public relations. It is how you are communicating your brand and what you have to offer to the public. It is also a very gray area. It’s going to continue to get blurred as long as social media allows people to become important in their own way.
    _“People are very self-important now more than ever”_
    Advice to become an influencer: Put yourself out there and go to as many events and network as possible. You need to look credible too. Look professional and _spell check_! The little things will set you apart.
    _“Finding the unique spin on things - The unique ones that have their own twist really stand out - That’s really important. Be true to yourself, and be unique, and don’t try to mimic what other people are doing.”_
    Overcoming Challenges: _It’s hard not to be accessible when now you can be (accessed) at all times_
    Creating Boundaries: _Sometimes you’re at your home office and you want to get some work done at 10 PM, but sometimes it’s a good idea to leave it in the draft folder and send it the next day if you don’t want to open up the flood gates to encourage others to do it to you._
    Moment of Growth:
    _“You don’t need a class in anything. You take what you’re good at, your strengths, and what you like to do and turn it into your own business. You’re good as gold.”_
    Book Recommendations:
    _Carolyn:_ [Freakonomics – Steven Levitt & Stephen Dubner](http://www.amazon.com/Freakonomics-Economist-Explores-Hidden-Everything/dp/0060731338) & [The Four Hour Work Week – Tim Ferriss](http://www.amazon.com/dp/0307465357/?tag=googhydr-20&hvadid=36294904899&hvpos=1t2&hvexid=&hvnetw=g&hvrand=16417566644830620598&hvpone=12.00&hvptwo=39&hvqmt=b&hvdev=c&ref=pd_sl_9e2a0wvmqw_b) (a repeat that we _love_)
    _Sam:_ [Grace: A Memoir - Grace Coddington](http://www.barnesandnoble.com/w/grace-grace-coddington/1005323116?ean=9780812993356) & [Lean In – Sheryl Sandberg](http://www.amazon.com/Lean-In-Women-Work-Will/dp/0385349947)
    _Other misc. mentions:_ [Jenna Lyons Article](http://www.racked.com/2015/3/2/8135519/jenna-lyons-career-advice)
    _“I’m very much inspired by other inspiring women.”_
    Inspirations:
    _Carolyn:_ “Working for yourself, you have to stay motivated and be a little bit of a hustler and a go-getter” | Like the news flash in college, when no one is making sure you do your homework, you have to be self-sufficient – it’s the same way when you have your own business. | “I’m way more productive now than I ever was at a desk job.” | You’re not going to get paid if you’re not doing anything or doing a good job.
    _Sam:_ _“Success is a feeling that keeps you motivated.”_
    A Day In The Life:
    Carpool + Dress the same ;) + Early morning client meeting + Meet with Intern at Soho House + Accountant calls and emails + Keep each other up to speed working together
    _“Every day is truly chaos – Every day is so different, and fun, and unique, and spontaneous!”_
    Advice:
    _“The way you get ahead is by doing something that you love and committing to yourself to do that, because then you’ll be happy, and you’ll work hard, and you’ll get noticed for that.” – Jenna Lyons_
    _Sam:_ Ask yourself - Why do I deserve this and why do I want this? | Love what you do so much that you don’t even really know that’s how hard you’re working. | The motivated and hard working person is hard to come by.
    _“Work hard and love what you do.”_
    _Carolyn:_ Hand written thank you notes go a long way! | Know that business is cyclical, there are ups and downs, and you might lose a client, but be patient, and know that someone else will come about. | “Enjoy the risk because it does all work out.”
    _“As long as we can continue to work where we are happy and confident about what we’re doing then that’s all we care about.”_
    ::Find Carolyn, Sam and BoldFace: Instagram ( [@BoldFaceChicago](https://instagram.com/boldfacechicago/)), Twitter ( [@BoldFaceCo](https://twitter.com/boldfaceco)), [BoldFaceChicago.com](http://www.boldfacechicago.com/)::
    37 min

About She Did It Her Way

From the publisher's feed

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).

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