In this episode of She Did That, we sit down with Lillie Bernie, the visionary behind The Glitter Store, to talk about what it really takes to turn creativity into a thriving business. From her early days of experimenting with glitter to building a brand that celebrates bold self-expression, Lillie shares the highs, the hurdles, and the lessons she learned along the way. We also dive into her work producing unforgettable glitter experiences and events for iconic names like Kathy Hilton, Kris Jenner, Fenty and many more bringing her signature sparkle to some of the most sought after brands and parties.

Beyond events, Lillie reveals how she’s expanded the brand into retail glitter kits, with ambitious plans to make them available globally and turn glitter into a true household staple. This conversation explores entrepreneurship, confidence, and staying true to your vision even when it feels risky and others don't believe in your capability to achieve great success.

Whether you’re a creative, a business owner, or someone with a dream you’ve been sitting on, this episode is a reminder that sparkle and strategy can absolutely coexist.

In this episode, we sit down with Darcy Laceby, the powerhouse co-founder behind Absolute Collagen - now a £30 million-a-year brand and home to the highest-concentrated collagen supplement available in the UK.

Darcy opens up about the surprising truth behind the supplements industry, including how loose regulation means a product only needs 15% of the active ingredient to legally make a claim - a loophole that inspired her to do things differently and set a new standard for honesty and potency.

We dive into the unique story of how a mother–daughter partnership sparked a wellness revolution: Darcy, armed with her studies in food science, and her mum Maxine, navigating post-menopause and searching for a way to feel stronger and healthier from the inside out. Together, they created a product born from real need, real science, and real women.

This episode is a candid look at innovation, integrity, and the magic that happens when women build businesses for women. Expect empowering insights, practical lessons, and the inspiring journey behind an empire that’s redefining beauty and wellbeing.

When the world shut down in 2020, Laura Riches swapped her corporate career for an adventure in sustainable winemaking - launching Laylo, the boxed (and can) wine brand that’s redefining what “premium” looks (and tastes) like.

In this episode, Laura shares how a lockdown idea turned into a fast-growing business, the challenges of shaking up an old-school industry, and why the future of wine might just come in a box. From bold branding decisions to lessons in resilience and risk-taking, Laura’s story is proof that great ideas can come from unexpected places - and that sometimes, thinking outside the bottle really pays off.

In this episode, I sit down with Kim Innes, the inspiring founder of Humble Crumble - the viral dessert brand that transformed the humble crumble into an £8 million sensation. Starting from a single market stall in London, Kim turned a simple idea into a cult favourite, redefining street food and creating queues down the block.

Kim shares the real story behind the rise of Humble Crumble - from early challenges and self-doubt to viral moments on social media and scaling the brand across multiple locations. She opens up about building a business with heart, the power of staying authentic, and what it really takes to create a food brand that sticks.

Whether you're an aspiring founder, foodie, or just love a good underdog story - this episode is packed with insight, inspiration, and a few sweet surprises.

✨ From Bold Idea to Cult Brand: Connie Nam’s Astrid & Miyu Journey ✨

What does it take to turn a quiet vision into a standout jewellery brand loved by thousands? In this episode, I sit down with Connie Nam, the powerhouse founder of Astrid & Miyu, to talk about her fearless leap from finance to fashion, the highs and lows of building a brand from scratch, and how she’s redefining what it means to be a modern entrepreneur.

Connie opens up about the mindset shifts, the hustle, and the moments that made her—and nearly broke her. If you're building something of your own or just need a shot of inspiration from a woman who’s done it with style and soul, this one’s for you.

🎧 Tune in for real talk, smart strategy, and a dose of sparkle.

Ellie joined The Trouble Club as an Intern straight out of University. Imagine joining the workforce for the first time in your life and all the unknowns it brings. We all know an Intern has to do all the bits no one else has time for/wants to - it's a tough slog.

When the business started struggling during the Covid pandemic and decided to close its doors, Ellie felt they could weather it, be bigger and were destined for so much more.... So she took over the business becoming CEO in less than four years. I mean who knows a business better than the intern?

Ellie talks about the fascinating guests she has interviewed at their live and online events, she talks world domination and how she is creating an inclusive space where women from all walks of life can respectfully voice opinions, build lasting friendships and elevate one another with the power of knowledge.

Watch this space, The Trouble Club is going to be the next big thing and Ellie is a prime example of a woman who smashes through the glass ceiling, challenges every stereotype and inspires any woman who is told 'they can't'.

This week I speak to the incredible Jordan Brompton. She is living proof that hard work, raw talent and ambition can take you all the way. Regardless of your socio-economical background, others' opinions and poor academia, you can still make it to the top.

Jordan grew up in a loving home in Grimsby with two supportive parents who had to work incredibly hard to provide for the family, but she never felt like she lacked anything.

Having left school with few qualifications and without a plan in place, Jordan tried her hands at a number of different jobs. From hairdressing to glass collecting in the local pub and using her talent for dance to podium dance. She eventually started working in an admin position for a man called Lee who introduced her to the world of renewables and fuelled a passion she didn't even know she had.

A few years later and one fateful phone call they would end up as business partners. I won't spoil the story as it really is a good one but fast forward over a decade and they have built a business that generates over £50 million a year in the energy space and Jordan is a role model to thousands of aspiring entrepreneurs.

She discusses her natural confidence, relationship building skills and street smart which she harnessed to create an empire. Fired up by her desire to push herself beyond what she or anyone else expected she could achieve, she has reached dizzying heights.

Despite all her success and the respect others have for her in the business world, she is still just 'Jordie from the block'. Humble, vivacious and real.

This week I'm joined by the larger than life; Elissa Corrigan. She has a fascinating story, from missing a job interview to appear on Streetmate, to becoming a hard hitting Journalist, exposing the secrets of the celebrity world and often putting herself in dangerous situations to get the story, to appearing on a reality tv show and subsequently creating 'The Golden Pill'.

Elissa noticed a huge gap in the market when it came to Women's health, there's a huge focus on male libido and little care for Women's satisfaction. Her all natural supplement has been hailed 'the female Viagra' by the likes of Abbey Clancey and a host of A listers. It also contains ingredients to aid women going through the menopause, which is an isolating time for any woman.

She has created a multi-million pound business and not by accident. She is a go getter, you can close a million doors in her face and she'll find a way to open it. She is ambitious, thick skinned and doesn't take 'no' for an answer. Above all she is genuinely passionate about the product she has created and relentless in her pursuit of global success.

Serena Hood is a force to be reckoned with. From designing knickers at College and selling them to local stores, to interning with top Fashion Designers, she found herself climbing the career ladder at Vogue. Working below Anna Wintour, Serena progressed through the ranks before eventually becoming Executive Fashion Director.

From starting from the bottom, flying couture gowns on a private jet to make it to a photo shoot, to gracing Fashion Weeks' all over the world as a trusted expert, Serena gives a view of what it takes to 'make it' at one of the world's most desired jobs. Spoiler alert - it really is as glamorous as it sounds.

Just when you thought Serena couldn't impress with her career expertise anymore, she Co-Founded E-commerce platform; Collagerie with a colleague from Vogue. Collagerie has grown in popularity rapidly, catering to all price points and items from fashion to homewear, it is fast becoming a go-to of the best curated items on the market.

Serena proves that hard work, self belief and a lot of gumption really can propel you to the top.. and she has only just got started!

To shop on Collagerie visit https://www.collagerie.com

Losing a loved one as a child is a complicated process, your brain isn't fully developed and you may not even have an understanding of the concept of someone leaving and never coming back.

How we process grief as a child, affects the entire trajectory of your life. It has been proven that unprocessed and unresolved grief as a child, can lead to alcohol and substance abuse in adulthood as well as forming dangerous relationships.

Suzy Turner- Jones, is CEO of Grief Encounter, a charity that works with younger people and their families when they have experienced a loss, helping them navigate the sadness and complexities in one's grief journey.

Suzy comes from a background of working in clinical roles within child support and social services and has worked tirelessly to ensure the safety and care of thousands of young people.

In this episode we discuss how grief impacts children and subsequently their adult lives, how to navigate helping your child process this event and the dangers of avoiding and not addressing loss.

If you are in need of support or helping a bereaved child following the death of a loved one, visit https://www.griefencounter.org.uk/