She Founders

Anthropology and Anthropologie! This week's She Founder is Jess Bercovici. A dedicated entrepreneur, she went from eyeing an artisan item in Guatemala that she deemed worthy of a shelf in Anthropologie, to selling thousands of items to that very store. Jess discussed with Allison what it was like moving from LA to Guatemala, her transition of moving from her studied field of Anthropology to becoming an entrepreneur and how her business grew seemingly overnight. Later, when a health crisis arrived, she found it generated more artistic creativity that helped her business to flourish.

Meg joined Allison to discuss how a birthday gift turned into her company, Kialoa, running it alongside her husband, Dave Chun and what it was like being next door to surf legend, Gerry Lopez. They had a laughter-filled talk about when it’s right to share your business idea with the world, how to decide when to sell, how wearing masks in public has changed how they interact with strangers around them and a shared love of one particular word.

Bev's journey from Little Rock, Arkansas to Kansas City is a fun one. Allison and Bev discussed starting her blog, when she started cooking, her favorite SNL cast member, and how Instagram stories allowed her to share her humor with her audience in a new way. IVF, twins, and how running kept her sane during the shutdown were also on the table.

She Founders host, Allison, will be checking in with brief bonus updates on her own business, Terra Frma. In this first check-in, she shares her biggest concern; will our customers and businesses be resilient in the face of potential disaster?

Sara joined Allison on the podcast to talk about her experience as a competitor on Top Chef which can be viewed on the Bravo network. Sara shared her experience on the show and it's quite clear how she felt about it. She also tells us how she started cooking, why she thinks culinary school is something that should not exist for the professional chef, and how her life changed after filming ended.

Allison knew this podcast was likely to work when she landed a guest she didn't think was possible. She grabbed her iPhone to record in real time what had just happened and to document her shock. And then she got right to work!

On this new podcast, She Founders, I'll be talking with women founders. Guests will include women who are at different points in the life cycle of their businesses. Startups, established brands, artists and creators.

We will learn from them. Hear tricks for manifesting an idea, tools for sustaining a business and wisdom from those who’ve learned lessons the hard way.

You'll also hear my own story woven into the interviews each week. I’m naturally fascinated by why we do the things we do and why we don’t do the things we don’t do. I know first hand that the psychology of being an entrepreneur is tricky, ever evolving and fascinating, as you'll soon hear.