She Hustles

The “IT Girl” aesthetic is sold as empowerment, the skincare, the ‘clean girl’ vibe, the effortless confidence.

But what if I told you it's just a more expensive way to tell you you’re not enough?

In this video, we’ll break down how the IT Girl brand quietly gaslights women into endless comparison, self-doubt, and consumerism - all while pretending it’s self-love.

If you’ve been chasing this illusion, it’s time to step back and ask: who benefits when you’re never quite satisfied with yourself?

Timestamps:

00:00 – What Even Is an “It Girl”?ChatGPT defines the modern It Girl aesthetic—and where it came from.00:40 – The It Girl Era: Origins & Gossip GirlHow pop culture (Serena, Alexa Chung) shaped this trend.01:58 – Why “It Girl” Is a Hollow IdentityThe aesthetic sells, but where’s the personality?03:30 – Social Media & the Pressure to PerformPerforming lifestyle over living authentically.05:00 – The Antidote: Cut Social Media & Ask WhyDo you really love matcha… or do you love being seen with it?06:50 – Brands, Influence & Unhappy ConsumersHow marketing feeds the “It Girl” machine—and empties our wallets.08:20 – Build Before You BrandYour personality should come first—not your aesthetic.10:30 – How to Be an “It Girl” with DepthTips for creating style, confidence & substance—without pressure.13:15 – Redefining Relationships & Self-WorthConfidence isn’t loud. It’s quiet strength, curiosity, and consistency.15:02 – Final Thoughts: Trends Fade, Character LastsDon’t chase what’s trending. Build who you are.

👇 Drop us a comment and let us know: Do you dream of being an IT Girl?

Podcast Links 🎧

- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945

- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517

Follow She Hustles 📌

- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/company/she-hustles-pod/

Follow Giulia Ⓖ

- Instagram: https://www.instagram.com/gg.mediastudio/

- TikTok: https://www.tiktok.com/@gg.mediastudio

- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

- Instagram: https://www.instagram.com/growthwithjulie

- LinkedIn: https://www.linkedin.com/in/juliehanell/

About us Welcome to She Hustles ✨

your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.

Giulia and Julie chat with Tatjana Meluškāne, Head of Sales at Payabl about networking smartly, designing a career you want, building a relationship and marriage when long distance and also, knowing how to love yourself and be selfish so you can live your best life.

TIMESTAMPS
00:00 Opening Statement & Personal Reflections 
00:28 Introduction to Guest (Tatiana) & Podcast Overview 
01:05 How Tatiana Introduces Herself at Events 
02:57 Importance of Networking & Business Connections 
06:57 Tatiana’s Career Shift from Banking to Fintech 
08:58 Overcoming Fear & Taking Career Risks 
12:27 Work-Life Balance & Motherhood Challenges 
16:06 Confidence & Presence in Business Settings 
19:17 Emotional Intelligence & Leadership 
23:01 Hiring the Right People & Team Building 
27:02 Tatiana’s Approach to Relationships & Marriage 
30:00 Final Advice: Self-Acceptance & Growth  

Giulia and Julie are breaking down the emotional mindset behind business decisions, the importance of trusting your gut, and how to balance strategy and intuition as a female entrepreneur.

They also share personal stories, mistakes, and what we’ve learned from interviewing powerful women across industries.✨

If you're dreaming of launching something, but feel overwhelmed, this episode is your sign. In today’s episode, Giulia and Julie are diving deep into starting a business — not just the idea, but the people behind it.

- How do you choose the right co-founder?

- Should you go solo or build a team?

- Is it risky to start something with a friend?

- And why are women often hesitant to ask for what they need — like “Hey, can you give me 10k?” — while men just go for it?

TIMESTAMPS

00:00 – Welcome to She Hustles!

01:15 – Where in the world are we? Travel check-in

03:10 – How do you actually start a business?

05:22 – Solo vs. Co-founder: What works best?

09:00 – Why most startups fail: choosing the wrong people

11:33 – How to recognize if someone is the right business partner

14:12 – Friendship + business: Yes or no?

18:40 – The "men vs women in business" debate

22:55 – Why women hesitate to ask for help

26:40 – Trusting your gut: the real business superpower

30:50 – Story time: When your partner copies your idea

33:14 – What women can learn from men in business

37:02 – Women and self-sabotage: how to stop doing it

40:20 – Advice for women starting their first job in finance

44:05 – From passion to empire: the story of Huda Beauty

47:12 – The power of time in choosing business partners

50:10 – Why gut feeling is connected to knowing yourself

52:00 – Final thoughts: You don’t need to prove anything

53:40 – Why this is not a rant, but a reminder

55:00 – Like, Comment, and Subscribe 💬❤️👇

Drop us a comment and let us know: Would you start a business with a friend?

Follow She Hustles 📌

- Instagram: https://www.instagram.com/shehustles_podcast/

- LinkedIn: https://www.linkedin.com/feed/

Follow Giulia Ⓖ

- Instagram: https://www.instagram.com/gg.mediastudio/

- TikTok: https://www.tiktok.com/@gg.mediastudio

- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

- Instagram: https://www.instagram.com/growthwithjulie

- LinkedIn: https://www.linkedin.com/in/juliehanell/About us

Welcome to She Hustles ✨

Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.