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Why following this trend will ruin your self-confidence
The “IT Girl” aesthetic is sold as empowerment, the skincare, the ‘clean girl’ vibe, the effortless confidence.
But what if I told you it's just a more expensive way to tell you you’re not enough?
In this video, we’ll break down how the IT Girl brand quietly gaslights women into endless comparison, self-doubt, and consumerism - all while pretending it’s self-love.
If you’ve been chasing this illusion, it’s time to step back and ask: who benefits when you’re never quite satisfied with yourself?
Timestamps:
00:00 – What Even Is an “It Girl”?ChatGPT defines the modern It Girl aesthetic—and where it came from.00:40 – The It Girl Era: Origins & Gossip GirlHow pop culture (Serena, Alexa Chung) shaped this trend.01:58 – Why “It Girl” Is a Hollow IdentityThe aesthetic sells, but where’s the personality?03:30 – Social Media & the Pressure to PerformPerforming lifestyle over living authentically.05:00 – The Antidote: Cut Social Media & Ask WhyDo you really love matcha… or do you love being seen with it?06:50 – Brands, Influence & Unhappy ConsumersHow marketing feeds the “It Girl” machine—and empties our wallets.08:20 – Build Before You BrandYour personality should come first—not your aesthetic.10:30 – How to Be an “It Girl” with DepthTips for creating style, confidence & substance—without pressure.13:15 – Redefining Relationships & Self-WorthConfidence isn’t loud. It’s quiet strength, curiosity, and consistency.15:02 – Final Thoughts: Trends Fade, Character LastsDon’t chase what’s trending. Build who you are.
👇 Drop us a comment and let us know: Do you dream of being an IT Girl?
Podcast Links 🎧
- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945
- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517
Follow She Hustles 📌
- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/company/she-hustles-pod/
Follow Giulia Ⓖ
- Instagram: https://www.instagram.com/gg.mediastudio/
- TikTok: https://www.tiktok.com/@gg.mediastudio
- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/
Follow Julie Ⓙ
- Instagram: https://www.instagram.com/growthwithjulie
- LinkedIn: https://www.linkedin.com/in/juliehanell/
About us Welcome to She Hustles ✨
your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.
View all episodes
By Julie Hanell and Giulia GasperoniThe “IT Girl” aesthetic is sold as empowerment, the skincare, the ‘clean girl’ vibe, the effortless confidence.
But what if I told you it's just a more expensive way to tell you you’re not enough?
In this video, we’ll break down how the IT Girl brand quietly gaslights women into endless comparison, self-doubt, and consumerism - all while pretending it’s self-love.
If you’ve been chasing this illusion, it’s time to step back and ask: who benefits when you’re never quite satisfied with yourself?
Timestamps:
00:00 – What Even Is an “It Girl”?ChatGPT defines the modern It Girl aesthetic—and where it came from.00:40 – The It Girl Era: Origins & Gossip GirlHow pop culture (Serena, Alexa Chung) shaped this trend.01:58 – Why “It Girl” Is a Hollow IdentityThe aesthetic sells, but where’s the personality?03:30 – Social Media & the Pressure to PerformPerforming lifestyle over living authentically.05:00 – The Antidote: Cut Social Media & Ask WhyDo you really love matcha… or do you love being seen with it?06:50 – Brands, Influence & Unhappy ConsumersHow marketing feeds the “It Girl” machine—and empties our wallets.08:20 – Build Before You BrandYour personality should come first—not your aesthetic.10:30 – How to Be an “It Girl” with DepthTips for creating style, confidence & substance—without pressure.13:15 – Redefining Relationships & Self-WorthConfidence isn’t loud. It’s quiet strength, curiosity, and consistency.15:02 – Final Thoughts: Trends Fade, Character LastsDon’t chase what’s trending. Build who you are.
👇 Drop us a comment and let us know: Do you dream of being an IT Girl?
Podcast Links 🎧
- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945
- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517
Follow She Hustles 📌
- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/company/she-hustles-pod/
Follow Giulia Ⓖ
- Instagram: https://www.instagram.com/gg.mediastudio/
- TikTok: https://www.tiktok.com/@gg.mediastudio
- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/
Follow Julie Ⓙ
- Instagram: https://www.instagram.com/growthwithjulie
- LinkedIn: https://www.linkedin.com/in/juliehanell/
About us Welcome to She Hustles ✨
your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.