In this inspiring journey, we delve into how The Copy Tea, led by the creative genius Colleen, reinvented her brand voice and completely transformed her approach to copywriting.
Originally known for her educational and informative content, Colleen took a bold leap of faith, infusing her brand with a unique blend of sass, spice, and a dash of daring that makes her stand out in the crowded digital marketing landscape. This wasn't just about changing tone; it was about embracing a whole new philosophy of communication.
In this episode, Colleen shares her thought process behind this audacious shift, the challenges she faced along the way, and how these bold moves have not only elevated her game but also rekindled her passion for creating copy. She now crafts content that not only educates but also captivates, engages, and leaves an indelible imprint on her audience.
Tune in to learn how Colleen's transformation could inspire your own journey, and find out how to inject your own brand voice with that extra bit of sass and spice that will have your audience coming back for more.
00:00:00 : Introduction to the Entrepreneur Society Podcast
00:02:32 : Colleen's journey into copywriting and starting her own business
00:03:20 : Colleen's shift in brand voice during the pandemic
00:04:48 : Overcoming resistance and finding creative flow
00:05:44 : Receiving pushback for the new brand voice
00:07:24 : Breaking free from restrictions and being true to oneself
00:11:09 : Colleen's experience with ADHD and its impact on her work
00:27:03 : Getting content from real people
00:27:23 : Updating sales page based on audience feedback
00:28:10 : Listening to your audience for effective copywriting
00:28:55 : Keeping Instagram page fresh and engaging
00:29:20 : Relating personal experiences to copywriting
00:30:02 : The role of AI in copywriting
00:32:15 : The difference between writing and copywriting
00:34:29 : Importance of hiring a copywriter
https://plugandslay.carrd.co/
https://www.instagram.com/thecopytea/
Bio:
Colleen is a copywriter and messaging expert who works with high-ticket online coaches. Her copy has generated 6-figure launches for her clients.
She is more than just a word nerd. Colleen has a unique approach to copywriting where she leverages a mix of data, marketing psychology, and personality to help, like yours, increase brand awareness, establish credibility, and make sales.
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