Building a Brand Nobody Can IgnoreIn this episode of Unscripted with Raygan, we sit down with Chef Lifestyle (Bibana Gyasi Owusu Prempeh), a food blogger, content creator, author, and culinary travel enthusiast who has built an impressive brand rooted in education, authenticity, and Pan-African values.What we cover in this conversation:How it all started with a new iPhone during COVIDThe challenges of being a creative in Kumasi and how she overcame themWhat personal brand really means and why it's everythingHer strategy for building content even when no money is coming inCopyright law in Ghana, moral rights, economic rights, and why creators must know thisHow to read contracts, understand exclusivity, non-compete clauses, and negotiate better dealsThe exact questions to ask brands before accepting any dealHow to price your work without a standard formulaFinancial advice for creators with unpredictable incomeIf you read to this point, this is your reminder to like this video and leave a comment.Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. See you next Wednesday and subscribe if you haven't already.Sign up to Choppity: https://www.choppity.com/CONNECT WITH CHEF LIFESTYLETiktok https://www.tiktok.com/@cheflifestyle_Instagram https://www.instagram.com/cheflifestyle_LinkedIn https://www.linkedin.com/in/bibiana-gyasi/X https://x.com/bibianagyasi?s=21Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!