Brenna McGowan is a master when it comes to launching anything. Her approach is so different and immediately caught my attention when a friend in business started talking about her. That friend is someone you listen to when she shares who she's following and learning from.

In our refreshing conversation we dive into Brenna's innovative approach to creating connection, something she refers to as Anticipation Marketing. This is a must listen for anyone who has ever launched something in business, no matter the outcome. I found what Brenna shared to be thought provoking and it totally got me fired up with motivation about the possibility of creating a more cohesive, connected community of awesome souls ready and excited to invest.

In this episode

• 5:48 Brenna’s founder story
• 9:12 What is anticipation marketing
• 12:33 Why anticipation is important in business
• 16:05 Anticipation marketing in practice
• 40:28 What role does leadership play in your life and business?
• 43:28 Connect with Brenna
• 42:31 How do you know when you're thriving?
• 47:59 What's a final piece of wisdom that you'd like to share?

Meet Brenna McGowan

Brenna McGowan is launch strategist & copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring to buy your offer.
By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that have raked in hundreds of thousands in revenue.
When Brenna’s not strategizing or helping clients launch, you can find her walking in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester.

Connect with Brenna

• Facebook group
• Instagram
• Brenna's launch cheat sheet

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• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

There are some people you meet in life that leave an imprint on your heart for who they are and what they stand for. Today's guest, Holly-Ann Martin OAM is that kind of person. I was first introduced to Holly-Ann by a mutual friend after hearing about her life changeing work teaching protective behaviours to children and others in remote communities in Australia.

I was blown away by Holly-Ann's commitment to what she does, in spite of so many odds stacked against her. Whilst she is in the business of changing the lives of children for the better, getting people to understand why protective behaviours are essential for our children to know means having difficult and uncomfortable conversations so many of us shy away from.

It is this determined tenacity that has seen Holly-Ann receive recognition and awards, and whilst they're nice to receive they are not what drives her. This episode will be inspirational and motivational and get you thinking about how you can take your truth and turn it into positive impact and legacy.

In this episode

• 20:49 How do you support yourself to keep moving forward?
• 24:10 How do you stay connected to that why?
• 40:29 What role does leadership play in your life and business?
• 44:15 How do you know when you're thriving?
• 46:56 Connect with Holly-ann and resources
• 50:20 What's a final piece of wisdom that you'd like to share?
  
  

Meet Holly-Ann Martin

Holly-ann Martin OAM is the founder and Managing Director of Safe4Kids, started in 2007. With over 35 years of experience in teaching child abuse prevention education. Holly-ann has presented the thought-provoking Safe4Kids program at over 40 conferences to audiences across the globe, from the United Kingdom and the United States of America to every State and territory of Australia, Cambodia, Indonesia, Mexico and Qatar.

Holly-ann was inducted into the Western Australian Women’s Hall of Fame in 2016 in recognition of her work in education and her passion for child abuse prevention. In 2022, she was awarded an Order of Australia Medal for service to children by Her Majesty Queen Elizabeth II.
Connect with Holly-Ann

• Linked In
• Facebook
• Instagram
• TikTok
• You Tube
• Podcast
• Website

Watch the full episode on YouTube and access the full transcript here.********

• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

I first connected with today's guest on social media and there was something captivating about Juliana that drew me in. As a determined young soul, she has a vision for guiding business owners like herself to discover, create and lead business with a strong, authentic personal brand.

She has a solid background in marketing and content, adores weaving marketing psychology into all she teaches, and she has a commitment to speak her truth, even if others don't like it.

I witnessed Juliana practice what she teaches and was excited to welcome her to She Leads She Thrives Podcast as a guest to share her marketing and messaging magic and mysticism with you.

In this episode:

• 7:36: Authentic personal branding
• 18:46: Tips for someone who is filling in that space of overwhelming baffled by messaging
• 2114:  3 things that you need to create captivating content
• 51:48: What role does leadership play in your life and business?
• 56:50 How do you know when you're thriving?
• 1:01:44:  What's a final piece of wisdom that you'd like to share?

Meet Juliana Frisoli

Juliana Frisoli's mission is to empower revolutionary entrepreneurs with the confidence and strategy needed to stand out, share their message, and scale a million dollar empire that makes a positive impact.

ROAR to Rich, was founded on the concept that you can make a lot of money and change a lot of lives with an authentic personal brand, powerful message, and the right marketing strategy. We foucs on confidence and content marketing as the foundation to success.

Before founding ROAR to Rich, Juliana worked in marketing, sales, and social media for 9+ years and has helped clients make millions, become best selling authors, get featured in prestigious publications, have six figure launches, 10x their income, and sell out their offers.

Connect with Juliana

• Facebook
• Instagram
• Website

Read the full transcript and watch the YouTube of this episode with Juliana here.********

• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

Chatting with the super inspiring Lala McNab, today's guest, was something I was so looking forward to and our conversation didn't disappoint.

Both being based in Perth, Western Australia, Lala and I catch up a few times each year. Our time together is so rich and abundant with reflection, what we are seeing in the online business space, what's challenging us in terms of business trends because we just can't get on board with what we are seeing, and a whole lot of a nourishing reality check and fresh view of things.

I truly feel this podcast episode is like giving you a chance to tune into the kinds of conversations we have and look forward to. But why should you listen?

Well collectively, we have over 4, maybe even 5 decades of business experience. In that time we have amassed extensive expertise and real-world business wisdom, like the kind that existed before social media took the stage as the go-to marketing solution. Hint, it's not the be all and end all but unless you've had the opportunity to see and be a part of the bigger of business, you may never understand that.

Lala is one of those savvy, says it like it is business women who leads multiple businesses across the spectrum of product and service solutions that her clients adore. She's here to keep it real and to truly support business owners by starting and ending with the truth and realities of what it takes to lead a profitable, impacting, purposeful business that has a brand that's captivating and reflective of the impact it's destined to make.

You are in for lots of energy, real-world business truths, and an opportunity to think differently when you tune into our conversation.

Meet Lala McNab

Lala McNab is the passionate entrepreneur behind The Lala Group and a business mentor with a heart of gold. With over 20 years of experience in starting, operating, and growing small businesses, Lala is a true veteran in the business world.
As the creator and working owner of Paper and Ink Studios, The Creative Republic, Lala for Business, and Good Vibes Scents, Lala has turned her love for creativity and business into successful ventures that she's proud of.
Lala is known for her kind and empathetic approach to business mentoring, and her clients love how she helps them achieve their business goals without ever making them feel judged or overwhelmed. She firmly believes that every entrepreneur has the potential to succeed, and her mission is to help them unlock their full potential.
So whether you're just starting or have been in business for a while, Lala is here to help you achieve your dreams. Her expertise and kind-hearted nature make her the ultimate coach and mentor, and she'll be by your side every step of the way.


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• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

Reviewing your year can be a powerful way to gain insights, determine wisdom and create clarity to move forward into a new year with confidence and renewed motivation.

In this episode, host Shannon Dunn guides you through her End of Year Review process. Grab a notebook or your journal and get ready to be guided to prepare for the new year of 2024.

Key topics in this episode

• 03:17 Business Year in Review and workbook
• 07:57 When should I complete my review
• 10:30 Effortless Success Framework
• 14:18 Four growth areas
• 15:43 Business growth
• 19:45 Wealth growth
• 24:05 Expertise growth
• 29:29 Self growth
• 32:33 Visioning and what's next
• 36:00 Wrap up questions

Tune into Episode 11 where Shannon walks you through her Effortless Success Framework, the methodology she created to focus her planning and visioning well over a decade. This Framework is referenced in this current episode. Tune in here

Access the full transcript for this episode on the Thrive Factor Co blog here.


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• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

Whilst your business model is one of the most important foundations of your business, your clarity on what kind of business model you are leading may be unclear. 

In this episode, host Shannon Dunn explores key perspectives relating to your business model and shares sets of reflective and discovery questions to support you in determining if your business model, is in fact, aligned and working for you. 

In this episode, you'll hear about 

• 4:05 What is a business model?
• 7:02 Three types of business models
• 11:39 Questions to create great alignment with your business
• 29:05 A journey of business evolution
• 39:31 Personalisation in business

Access the transcript and other key resources for this episode on the Thrive Factor Co blog here.********

• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

Chatting with my friend in business Tish Bell is always such a breath of fresh air. I first met Tish when we were in a mastermind together a couple of years ago and I was instantly drawn to her effervescence and genuine love of living and breathing what she believes in.

At the time Tish was supporting clients as a money and abundance mentor, amongst other things. She has evolved to offer other fascinating services in the professional speaker space and I loved being able to dig into her world and hear about her evolution, the role of abundance, how to have an abundance mindset, what matters most to Tish, and how she commits to living what she teaches.

You are in for lots of energy, some awesome truths, and an opportunity to think differently when you tune into our conversation.

In this episode

• 04:27 Tish’s founder story
• 10:43 Abundance mindset
• 16:36 First steps when you’re not feeling abundant
• 25:36 Important things to consider when seeking speaker support
• 29:29 Most interesting speaker challenge
• 32:48 What it is like working with an 8 figure speaker
• 41:42 What role does leadership play in your life and business?
• 43:34 How do you know when you're thriving?
• 45:54 Connect with Tish
• 47:28 What's a final piece of wisdom that you'd like to share?
  
  

Meet Tish
As an Award Winning Speaker and Passionate Leader to High-Level Female Speakers and their dream team Tish Bell is deeply passionate about seeing women supported in how they show up in the world with their expertise. 
 Tish Bell is the creator of The Hello Millionaire Brand where she trains Speaker Assistants, and their team and provides support to her 7 and 8 Figure Speaking Clients 1:1 during live events and retreats.   In addition to her business expertise, she is a well-traveled women’s empowerment speaker and has been known for making meaningful connections with her audiences. Tish has been interviewed on the Impact Network, “It’s a New Day Today Show”, and she knows how to rock a platform leaving the audience feeling abundant and excited.  

Tish is a graduate of Winston-Salem State University and holds a Masters in Organizational Management and Leadership from Pfeiffer University.  She is driven by her faith and lives by the motto…  Dream big, don’t back down, and let’s make it happen. 
Connect with Tish

• Facebook
• Instagram
• Website

Watch this episode on the She Leads She Thrives YouTube channel.
Access the transcript for this episode on the Thrive Factor Co blog.
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• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

You will have heard multiple times about the importance of considering your customers or clients and their experience no matter the kind of business you have and what you offer. But have you heard of UX? Short for user experience, it is an approach that has the potential to create a lasting impact your clients will want to rave about. In today's episode, I chat with the UX Copywriter and maverick in this space, Susan Reoch.

This conversation is overflowing with insights into how you can turn up the volume on the experience every one of your valued community has with you, no matter the level they interact or invest.

Meet Susan

Susan Reoch is a maverick in the copywriting world. She’s known for her killer web copy skills and digital strategy, informed by a decade-long User Experience (UX) career. Her unique approach has seen her featured in top-tier publications like Copyhackers, Writers in Tech, The Freelancer's Year, and The Content Byte.
Her free weekly newsletter, "The UX Factor," and her UX group coaching program for copywriters, "Beyond Web Copy," are go-to resources for online business owners and copywriters looking for the right words and strategy to skyrocket their success.
Connect with Susan

• The UX Copywriter website
• The UX Copywriter on Instagram
• Susan Reoch website
• Susan Reoch Instagram
• Newsletter sign up
• Susan on LinkedIn

Watch this episode's conversation on the She Leads She Thrives You Tube channel.

Read the transcript for this episode.
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• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

When I first met Alyson Robinson I was immediately impressed with her enthusiastic commitment to wild success. A determined and ambitious young soul, she has a brightness about her that is alluring and genuine. She exudes the energy of the Inspirer Believer Thrive Factor Archetype and knows that her success is a reflection of the success she believes in for others.

I am sure you will find what we talk about in this episode to be motivational in more ways than you expect.

In this episode:

• 25:56 How do you back yourself and make those kinds of difficult decisions?
• 29:32 What has been your most rewarding investment?
• 31:46  So how did you navigate the pressure?
• 41:26 What role does leadership play in your life and business?
• 42:40 How do you know when you're thriving?
• 44:53 Where do people connect with you online?
• 47:02 What's a final piece of wisdom that you'd like to share?
  
  

Meet Alyson

Alyson is known as the no-bullshit coach and her mission is to help women have more money in their hands so they can become their own sugar daddies. She helps online service-based entrepreneurs to scale their businesses to 6 figures.

Connect with Alyson

• Instagram
• Facebook

Watch this conversation on the She Leads She Thrives YouTube channel.
Access the full transcript here on the Thrive Factor Co blog.

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• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here

The Thrive Factor Archetypes Business Insights series explores key business wisdom related to two of the 12 Thrive Factor Archetypes in each episode.

In today's episode, the 6th and final part of the series, we get to know the final two of the 12 Thrive Factor Archetypes, the Queen Ruler and Mother Nurturer.

The Queen Ruler has the potential to lead on a large scale and is often ambitious to surround herself with a large community of supporters. Not all Queen Rulers will aspire to this level of "empire" but every one has the potential. When she is honouring her desire for quality, leaning into the standards that support her, enjoying the finer things in life, and living and working in an environment overflowing with beauty she's in her element. The Queen Ruler brings beauty and quality to the world. She loves exceptional experiences and will invest to create a lifestyle that is in alignment with her innate strengths. She can also be calculated and make quick decisions without being swayed by emotion. In some instances, it is challenging to imagine the Queen Ruler even having other Archetypes, but she 100% does.

The Mother Nurturer Archetype is 100% focused on family. Both her real and perceived family become the centre of her world, often to the detriment of her own well-being. She can be kind, generous, supportive, and the biggest encourager. She can also be smothering with her demonstrative love for her family members. In business, she thrives in a family style environment where she can surround herself with those she loves. She is determined to empower her offspring any way she can, but can also get caught up defining her self-value based on her perception of the accomplishments of her children, and extended family, including her clients as they can feel like family to her.

Access the full transcript here.

Thrive Factor Resources & Links:

• Tune into episode 16 to hear a high level introduction to all 12 Thrive Factor Archetypes here
• Part 1 of the series featuring the Mentor Teacher and Shapeshifter Alchemist Archetypes can be listened to here
• Part 2 of the series featuring Advocate Rescuer and Inspirer Believer Archetypes can be listened to here
• Part 3 of the series featuring Pioneer Seeker and Mediator Diplomat Archetypes can be listened to here
• Part 4 of the series featuring Visionary Creator and Heroine Adventurer can be listened to here
• Part 5 of the series featuring Liberator Engineer and Networker Connector can be listened to here
• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• Thrive Factor Insights experience
• Thrive Factor Experience + the Experience Amplified, both including 1:1 coaching

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• Take the free Thrive Factor Archetype assessment & meet one of your Archetypes here 
• All the latest from Shannon & Thrive Factor Co, including masterclasses, programs, retreats, & coaching opportunities can be found here
• Book a chat with Shannon to talk about coaching to activate & amplify thriving in your business or leadership career. It all begins when you book a free business expansion chat with Shannon here
• Connect with Shannon on Instagram & join the She Leads She Thrives Facebook community here