She Levels Up Podcast

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What do you do when it's time to let go of a successful business?

In this motivating discussion, Katrina Sawa talks with entrepreneur and franchise expert Colleen Biggs about leveling up in business and life. Colleen shares her journey from corporate success to creating a vibrant women's community and reinventing herself through franchising.

If you're feeling drawn to new opportunities or struggling with your identity, this episode highlights that growth often starts by closing one door to open another.

What You'll Learn in This Episode

• Why successful entrepreneurs aren't afraid to reinvent themselves.
• How to know when it's time to pivot your business.
• The emotional side of selling a business you've built.
• Why your identity is often the hardest thing to let go of.
• How systems and processes increase the value of your business.

Connect with the Guest

Website: https://www.beyondbasilmobilepizzeria.com/ and https://colleenbiggs.net/

Podcast: https://colleenbiggs.net/category/podcasts/

Franchise Information: https://www.beyondbasilmobilepizzeria.com/franchise-opportunity

Facebook: https://www.facebook.com/colleen.s.biggs

Instagram: https://www.instagram.com/colleenbiggs/

Connect with Katrina

Please subscribe to and review the She Levels Up Podcast:

http://www.SheLevelsUpPodcast.com

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Community: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a Strategy Session: http://www.AskKat.biz

Ready to Level Up?

If you're ready to stop overthinking, simplify your business, and build more profit with less stress, join Katrina Sawa inside the She Levels Up Mentorship.

Use coupon code 200OFF to save $200 on your membership.

Learn more at: http://www.SheLevelsUp.biz

Hey! I'd love to hear your thoughts, send me a voice note.

What does success mean, and who defines it?

In this episode, Katrina Sawa talks with executive coach and bestselling author Christi Cossette about redefining success and finding fulfillment. Christi shares her journey from corporate burnout to creating a business that empowers women through life’s transitions with clarity and confidence. They discuss the importance of community, asking for support, and leveraging AI, emphasizing that women deserve to create lives they love.

Whether you're advancing in your career or contemplating your next steps, this episode will inspire you to think bigger and pursue what you truly want.

WHAT YOU’LL LEARN IN THIS EPISODE

• How Christi redefined success after experiencing corporate burnout.
• Why asking for help is one of the most powerful things women can do.
• How to stop wearing every hat and start building support systems.
• Why community and authentic networking matter more than ever.
• How writing books helped Christi become an international bestselling author and sought-after speaker.

CONNECT WITH THE GUEST

Website: https://christicossette.com

LinkedIn: https://www.linkedin.com/in/christinecossette/

Instagram: https://www.instagram.com/christi_cossette/

Facebook: https://www.facebook.com/ChristiCossetteExecutiveCoaching/

Featured Book: Fulfilled and Limitless - https://christicossette.com/fulfilled-and-limitless

Freebie: https://christicossette.myflodesk.com/valuesfreebie

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Community: https://www.facebook.com/groups/theauthorsuccesscollective

Book a Strategy Session: http://www.AskKat.biz

READY TO LEVEL UP?

If you’re ready to stop playing small and build a business that creates more income, confidence, and freedom, join Katrina’s She Levels Up Mentorship.

Use code 200OFF and receive $200 OFF your membership.

Learn more at: https://www.SheLevelsUp.biz

Hey! I'd love to hear your thoughts, send me a voice note.

A book is more than something to sell—it's one of the most powerful marketing and credibility tools you can have. In this episode, Katrina Sawa shares why every service-based entrepreneur should consider writing a nonfiction book, how to use it to attract clients and speaking opportunities, and common mistakes to avoid when writing and publishing your book, especially when using AI.

WHAT YOU'LL LEARN IN THIS EPISODE

• Why a nonfiction book builds authority and attracts clients.
• The difference between a story book and a system book.
• How to leverage your book for speaking and publicity.
• Smart ways to use AI without sacrificing your authentic voice.
• The three keys to success as a profitable author.
• Why self-publishing gives entrepreneurs more control and flexibility.

EPISODE BREAKDOWN

0:00 – Welcome and why entrepreneurs need a book

4:30 – How books create credibility and clients

9:00 – Using books as marketing tools

15:00 – Avoiding AI writing mistakes

22:00 – The three keys to success as an author

30:00 – Self-publishing vs. traditional publishing

36:00 – Final thoughts and next steps

MEMORABLE QUOTES

• “A book is one of the best credibility boosters you can have.”
• “People don't hire you because of the price of the book. They hire you because of the value inside it.”
• “Write the book that supports the business you want to build.”
• “Don't let AI rewrite your voice.”
• “A book should become a marketing tool that keeps working long after it's published.”

READY TO LEVEL UP?

If you're ready to write, publish, and leverage a book to grow your business, join Katrina's Profitable Author programs or schedule a one-on-one strategy session. You can also join the She Levels Up Mentorship for ongoing coaching and business growth.

Use code: 200OFF for $200 off monthly and get in for just $97/month at www.SheLevelsUp.biz.

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz

Hey! I'd love to hear your thoughts, send me a voice note.

If you're attracting the wrong clients or struggling to charge premium prices, your positioning may be the missing piece. In this episode, Katrina Sawa explains the four key elements of positioning that directly influence your credibility, visibility, and profitability. Learn how to strengthen your brand, improve your customer journey, package your expertise, and become the obvious choice for your ideal clients.

WHAT YOU'LL LEARN IN THIS EPISODE

• What positioning really means for entrepreneurs.
• The four elements of positioning that lead to higher-paying clients.
• How your brand design and messaging impact perceived value.
• Simple ways to build credibility and authority.
• Why your customer journey matters more than you think.
• How to package your expertise so people buy results, not sessions.
• Why confidence is essential to premium pricing.

EPISODE BREAKDOWN

0:00 – Welcome and what positioning really means

1:30 – Brand design and messaging

6:30 – Building credibility and authority

9:30 – Creating a customer journey that converts

14:00 – Follow-up strategies that keep you top of mind

18:30 – Confidence, packaging, and pricing

20:00 – Developing your own signature framework

21:00 – Final positioning recap

MEMORABLE QUOTES

• “The higher the price point, the more your positioning matters.”
• “Your website is the hub of your business.”
• “People don't buy sessions. They buy transformation.”
• “Marketing, marketing, marketing. Always be marketing.”
• “Confidence around what you're selling can make or break a sales conversation.”

READY TO LEVEL UP?

If you're serious about growing your business, increasing your income, and becoming more confident in your sales and messaging, join the She Levels Up Mentorship for ongoing coaching, strategy, and support for your business and/or your book!

Use code: 200OFF for $200 off monthly and get in for just $97/month! Go to www.SheLevelsUp.biz now. You can cancel anytime.

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz

Hey! I'd love to hear your thoughts, send me a voice note.

Are you charging less than you're worth and wondering why your business isn't growing as quickly as you'd like? In this episode, Katrina Sawa shares the mindset shifts and practical strategies that help entrepreneurs confidently raise their rates. From her own pricing journey to selling transformation instead of features, Katrina explains why undercharging is often a confidence or sales issue, not a pricing issue. If you're ready to charge what you're worth and make more money, this episode is for you.

WHAT YOU'LL LEARN IN THIS EPISODE

• Why so many entrepreneurs undercharge themselves.
• How Katrina increased her rates from $59 to $1,000 per hour.
• The difference between a pricing problem and a sales problem.
• Why you must sell the transformation, not the service.
• How your 'Need Number' influences your pricing decisions.
• Why you should never prejudge what a prospect can afford.
• How to confidently begin raising your rates.

EPISODE BREAKDOWN

0:00 – Welcome and today's topic

0:30 – Katrina's pricing journey

3:00 – Knowing your Need Number

5:00 – Why entrepreneurs undervalue themselves

7:00 – Pricing problem vs. sales problem

8:30 – Selling transformation instead of features

10:30 – The $10,500 investment story

13:00 – Make more offers and stop prejudging prospects

14:30 – Start high, then work down

15:10 – Final thoughts and encouragement

MEMORABLE QUOTES

• “There are no rules to pricing as an entrepreneur.”
• “You get paid for the transformation, not the thing.”
• “You cannot prejudge what someone is willing to invest.”
• “The more offers you make, the more sales you'll make.”
• “Start high, then go lower. Don't start low and try to go up.”

READY TO LEVEL UP?

If you're serious about growing your business, increasing your income, and becoming more confident in your sales and messaging, join the She Levels Up Mentorship for ongoing coaching, strategy, and support for your business and/or your book! Use code: 200OFF for $200 off monthly and get in for just $97/month! Go to www.SheLevelsUp.biz now. You can cancel anytime.

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz

Hey! I'd love to hear your thoughts, send me a voice note.

Are you working hard but still wondering why your business isn't producing the income and freedom you envisioned? In this premiere episode, Katrina Sawa introduces the mission behind the She Levels Up Podcast and shares what listeners can expect from future episodes. She discusses why so many women entrepreneurs stay stuck, the importance of focusing on revenue-generating activities, investing in yourself, charging what you're worth, and building a business that supports the life you truly want. If you're ready for practical, profitable strategies without fluff, this is the perfect place to start.

What You'll Learn in This Episode

• Why so many women entrepreneurs unknowingly play small.
• What topics the podcast will cover and who it's for.
• Why marketing and sales deserve your highest attention.
• The importance of investing in yourself and getting support.
• Katrina's Order of Importance (OOI) philosophy.
• Why confidence affects pricing and profitability.
• How preparing financially today creates more freedom tomorrow.

Episode Breakdown

0:00 – Welcome to the She Levels Up Podcast

0:53 – What this podcast is all about

2:00 – Topics you'll hear on the show

3:00 – Who this podcast is for

4:15 – The 462 hats of entrepreneurship

5:20 – Avoiding one-size-fits-all advice

6:20 – From radio show to podcast

8:00 – Katrina's business journey

14:20 – Why investing in yourself matters

16:00 – Order of Importance (OOI)

17:00 – Pricing confidence

20:20 – The 'What If?' factor and building wealth

25:15 – Final encouragement and invitation

Memorable Quotes

• "I want you to think bigger, play bigger, live bigger."
• "I don't want you doing things out of order. I want you doing them in order of importance."
• "Stop settling for good enough."
• "Anybody can make hundreds of thousands of dollars if they focus on the right activities."
• "You deserve whatever it is you want."

Ready to Level Up?

If you're serious about growing your business, increasing your income, and becoming more confident in your sales and messaging, join the She Levels Up Mentorship for ongoing coaching, strategy, and support for your business and/or your book!

Use code: 200OFF for $200 off monthly and get in for just $97/month! Go to www.SheLevelsUp.biz now. You can cancel anytime.

Connect with Katrina

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz