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She Opened a Boutique With No Degree or Business Plan | India Davis
India Socials:
@indiaa_davis
https://shoppejml.com/
For Profit Links:
https://matthewpearce.biz/
https://www.instagram.com/forprofitpod/
India Davis never went to business school, had no formal business background, and opened her boutique without a traditional business plan. She simply believed she could do it—and got to work.
In this episode of the For Profit Podcast, Matthew Pierce sits down with his lifelong childhood friend to discuss India’s journey from helping at her grandmother’s snowball stand to becoming the co-owner of Jolie & Myrtle Boutique in Donaldsonville, Louisiana.
India shares how being raised by her grandparents shaped her work ethic, why she refuses to see herself as a victim, and how years of side hustles prepared her to take the biggest risk of her career. She also takes us behind the scenes of sourcing products at the Dallas Market, building a storefront from scratch, navigating customer feedback, and opening a thriving local business in only a few months.
This conversation is for anyone who has a dream but feels unqualified, unprepared, or afraid to begin.
In this episode:
The childhood experiences that created India’s work ethic
Choosing responsibility instead of a victim mindset
The role her husband and family played in her journey
How Jolie & Myrtle Boutique began
Opening a storefront without a formal business plan
What it is really like to source boutique inventory
Serving a small town without overcharging customers
Learning from the market and adapting quickly
Building a business while raising a family
Why profit means more than money
Subscribe for more conversations with Louisiana entrepreneurs, leaders, and community builders.
Know someone in Louisiana doing incredible work? Share their name in the comments so we can consider inviting them onto the show.
Chapters
00:00 Introduction and meeting India Davis
01:44 Learning business at her grandmother’s snowball stand
06:26 Refusing to adopt a victim mindset
09:09 Work ethic, side hustles and her husband’s support
12:31 How Jolie & Myrtle Boutique began
16:30 Opening a store without a business plan
17:23 Buying inventory at the Dallas Market
20:14 Advice for small-town dreamers
24:28 Building the store, opening day and early growth
33:38 Routines, mentors and what profit really means
View all episodes
By Matthew PearceIndia Socials:
@indiaa_davis
https://shoppejml.com/
For Profit Links:
https://matthewpearce.biz/
https://www.instagram.com/forprofitpod/
India Davis never went to business school, had no formal business background, and opened her boutique without a traditional business plan. She simply believed she could do it—and got to work.
In this episode of the For Profit Podcast, Matthew Pierce sits down with his lifelong childhood friend to discuss India’s journey from helping at her grandmother’s snowball stand to becoming the co-owner of Jolie & Myrtle Boutique in Donaldsonville, Louisiana.
India shares how being raised by her grandparents shaped her work ethic, why she refuses to see herself as a victim, and how years of side hustles prepared her to take the biggest risk of her career. She also takes us behind the scenes of sourcing products at the Dallas Market, building a storefront from scratch, navigating customer feedback, and opening a thriving local business in only a few months.
This conversation is for anyone who has a dream but feels unqualified, unprepared, or afraid to begin.
In this episode:
The childhood experiences that created India’s work ethic
Choosing responsibility instead of a victim mindset
The role her husband and family played in her journey
How Jolie & Myrtle Boutique began
Opening a storefront without a formal business plan
What it is really like to source boutique inventory
Serving a small town without overcharging customers
Learning from the market and adapting quickly
Building a business while raising a family
Why profit means more than money
Subscribe for more conversations with Louisiana entrepreneurs, leaders, and community builders.
Know someone in Louisiana doing incredible work? Share their name in the comments so we can consider inviting them onto the show.
Chapters
00:00 Introduction and meeting India Davis
01:44 Learning business at her grandmother’s snowball stand
06:26 Refusing to adopt a victim mindset
09:09 Work ethic, side hustles and her husband’s support
12:31 How Jolie & Myrtle Boutique began
16:30 Opening a store without a business plan
17:23 Buying inventory at the Dallas Market
20:14 Advice for small-town dreamers
24:28 Building the store, opening day and early growth
33:38 Routines, mentors and what profit really means