In 1938, some of the biggest Hollywood stars were labelled Box Office Poison by The Independent Theatre Owners' Association. The gist? The likes of Greta Garbo and Joan Crawford weren't bringing in enough money to warrant their huge salaries. In this first episode, we'll look at the ad that started it all, why it had the impact it did, and introduce the women it singled out: Mae West, Greta Garbo, Katharine Hepburn, Marlene Dietrich, Joan Crawford, and Kay Francis.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shepaidthebillspod.substack.com