She Runs It Unscripted

She Runs It. He Gets It.

Often the greatest accelerants for women into leadership roles are sponsors who already reside in the C-suite – currently 70% white men – who recognize the value of gender parity at the top. This often results in the formation of Dynamic Duos: women leaders with collaborative male counterparts who support and lift each other. In this conversation that celebrates Women’s History Month and International Women’s Day theme “Inspire Inclusion”, Renee Appelle, Head of Global Partnerships and Strategy at Vox Media; and Peter Naylor, VP of Ad Sales at Netflix, talk about the give-and-take of partnership, the journey to leadership, and the lessons learned along the way.

One in ten women live in extreme poverty, but there are many things that individuals, companies and leaders can do to lift them. In this conversation in honor of Women’s History Month and the International Women’s Day theme “Inspire Inclusion” She Runs It President and CEO Lynn Branigan talks to Michelle Milford Morse, United Nations Foundation's Vice President for Girls and Women Strategy, about the actions and strategies that can change the trajectory for women in the office and around the world.

In honor of Women’s History Month, and adhering to the theme of International Women’s Day, which is Inspire Inclusion, Lynn Branigan invited two She Runs It Board members to discuss the role of culture in equity and inclusion. Listen to hear inspirational words of wisdom and encouragement from Lynn, Meb Francisco from EssenceMediacom, and Bridgette Scales from Seramount, as they discuss pay equity, workplace culture, and how to overcome challenges that can prevent women from achieving their full potential.

Her superpower is simplifying the complex. Her accomplishments include growing Target’s food and beverage sales by $5 billion. Her focus is on empowering her team to creatively advance the brand and business. And her shopping cart is typically dominated by snacks and drinks to fuel her two athletic kids. Meet Lisa Roath. This 17-year Target veteran recently took the reins as EVP/Chief Marketing Officer, spends her lunch hour with Lynn Branigan and the rest of She Runs It on January 18th 2024. Listen as she shares her career journey and how she thinks about stewarding one of the world’s most well-known and well-loved brands. Hear how she and her team deliver on Target’s purpose of helping all families discover the joy of everyday life while navigating the ever-evolving retail landscape and balancing life in the process.

The Power of The Collective: Igniting Change & Accelerating DEI in 2024 

In 2020, corporate America responded to crises with pledges, promises and DEI practices designed to address racial inequity and push toward a more inclusive and diverse workforce. The #Inclusive100 results from 2021 indicated encouraging growth in DEI teams and funding, but the headlines from 2023 suggest a significant retraction. She Runs It’s Multicultural Bootcamp is being curated to unpack and undo these alarming trends. Join The Collective – a braintrust of people determined to use the power of passion to transform inclusive efforts into an enduring movement rather than a fleeting moment – for a day of critical conversation and action-oriented discussion focused on solutions for the coming year.

1:00pm ET

Fireside chat:

Lynn Branigan, President and CEO, She Runs It

Mita Mallick, Author of Reimagine Inclusion & Head of DEI, Carta

1:30pm ET

The Power of AI to Impact DEI: A Conversation with Leading Experts  (Panel)

Can bias and exclusion be eliminated in AI? Will it help companies more successfully attract, recruit, develop and retain diverse talent and create more inclusive cultures? Or does it perpetuate stereotypes and flawed thinking by relying on historical data to inform future ideas and actions? The impact of AI on DEI is a complex and rapidly evolving issue, so She Runs It is bringing a team of experts together to discuss the latest research and trends in this area. Learn how to harness AI to promote diversity, equity and inclusion, and how to mitigate the risks of bias and discrimination. 

Moderator: 

Mackenzie Price, PhD, Director, Anti-Bias Initiatives, Dotdash Meredith 

Speakers:

Janelle A. James, Senior Vice President, Ipsos UU

Tanmay Manohar, Vice President, People Analytics & Workforce Planning, Paramount

Donna Schut, Head of Technical Solutions Management, Generative AI, Google

2:10pm ET

Break

2:30pm ET

#Inclusive100: The Power of Measurement to Create Progress

For six years, She Runs It has partnered with Seramount and about 50 brands, agencies, publishers, and tech companies to measure progress against DEI goals through an initiative and survey called #Inclusive100. The journey has created some successes, illuminated some persistent challenges, and identified powerful actions that help companies pursue their DEI objectives with greater intention. This session will reveal the results of the 6th annual #Inclusive100 survey, which pivots on the Seramount Inclusion Index. The panel will also discuss the newly designed and streamlined survey that will launch in December, and which has been tailored specifically for companies across the marketing, media, and ad tech industry.

Moderator:

Lynn Branigan, President and CEO, She Runs It

Speakers:

Carol Watson, Global Chief Inclusion Officer, BCW

Ronnie Dickerson Stewart, Founder & Principal, OhHeyCoach

3:00pm ET

The Power of Building your Inclusivity IQ (Workshop)

The Audience, Impact & Intelligence team at Paramount will lead this guided and interactive workshop that is designed based on the findings from Paramount Advertising’s latest study Industry in Progress, a study designed to help marketers unlock the power of inclusive advertising. 

Workshop participants will be able to walk away with:  

Facilitators:

Mary Kate Callen, VP Audience Impact & Intelligence, Paramount

Karen Vega, VP Audience Impact & Intelligence, Paramount

Denya ChinQuee, Senior Director Audience Impact & Intelligence, Paramount

Shivani Gorle, Senior Manager Audience Impact & Intelligence, Paramount

Michelle Green, Manager Audience Impact & Intelligence, Paramount

3:45pm ET

The Power of the ERG: A discussion on the value of reinvigorating these vital teams (Panel)

Employee Resource Groups exploded during Covid as companies raced to foster healthy cultures and keep employees engaged and connected to one another in a remote environment. While ERGs have struggled post-pandemic to stay engaged, active, and funded, the benefits they provide to a company and its workforce are well documented. In this session, a team of ERG leaders will share their successes, challenges, and current best practices for keeping ERGs vital, vibrant, and supported by leadership.

Moderator:

Lukeisha Paul, Head of Diversity, Equity & Inclusion, GroupM US

Speakers:

Pilar Mera, Director, Diversity, Equity & Inclusion, NBCUniversal

Brandi Rand, VP, Group Account Director, Digitas & National Lead for Onyx (Business Resource Group for Black Employees and their allies)

Keith Sherman,  (He/Him), Logistics Inbound Coordinator, HelloFresh & Chair for FreshPride, (LGBTQIA+ Employee Resource Group)

4:30pm ET

In-Person reception begins/Virtual event concludes

Join She Runs It to celebrate our 60th Annual Women of the Year – honoring some of the most accomplished and inspirational women in marketing, media and tech. This year we’ll recognize remarkable leaders whose body of work warrants admiration and imitation. We will honor the uncanny ability of these leaders to achieve equal measures of business success and social responsibility.

Honoree, Jeremi Gorman, President of Worldwide Advertising, Netflix

Honoree, Lisa Osborne Ross, Chief Executive Officer, Edelman US

Honoree, Susan Vanell-Charpentier, Senior Director of Purchases, Global Data, Analytics, Media, Marketing Tech and In-store, P&G

Hear from one of the most respected leaders in our industry as Jo Ann discusses her ground-breaking journey to becoming the first woman to run an ad sales organization, the role models who influenced her, leading through failure, and how she’s supporting the next generation of rising media leaders.

Companies are having a hard time creating a culture with so much change. It is more important than ever to find your voice, create your path, speak up for yourself and your needs. 

She Runs It and our Midwest Equity, Inclusion, and Belonging Committee proudly present the 11th Annual Multicultural Bootcamp. Join us April 26th, from 1:00 pm-5:30pm CT, for an afternoon of inspiration, instruction, and networking as we seek to create change and shape corporate cultures that proactively invite people of color to join and succeed in our industry. 

Alycia Mason is U.S. Chief Customer Experience Officer for McDonald’s and is cited as the reason why McDonald’s can now thank some of its customers by name. A key force behind MyMcDonalds Rewards, Alycia is famous for delivering elevated, memorable, and seamless in-store experiences. She’s also celebrated in her hometown for opening Candycopia, a retail store that sells an array of favorite and small batch treats in Oak Park, Illinois.How does this C-suite exec balance her passions so brilliantly? She’s going to share her playbook with the She Runs It community in a hybrid C-Suite Meet on January 19th. Join us to hear about her strategies (which include exceptionally early wake-up calls), successes and stumbles.