Madeline Sargent welcomes longtime friend and client Samantha Simpson to She Says It for a conversation about rebranding, identity, and what it means when your work evolves beyond the name you started with.

This episode is for women in society navigating creative growth, entrepreneurship, identity shifts, or the pressure to fit themselves into a clear category.

It’s also for founders, creatives, and small business owners who feel their work has outgrown the version of themselves they first built when starting their brand.

Samantha shares the story behind her Phoenix-based Jewish bakery, originally known as SamzSweetz, and the intentional rebrand process she worked through alongside Madeline that ultimately led to Kvell Bakery.

Together, Madeline and Samantha discuss the emotional and strategic side of rebranding: clarifying a niche, aligning visuals and messaging, embracing cultural identity, and finding the confidence to build a brand that feels more honest and recognizable.

Listeners will learn:

• how rebranding can become identity work, not just marketing work
• why clarity often comes after action, not before it
• the importance of community when building a business
• how niching down can actually create more connection
• what it means to evolve publicly as a creative entrepreneur
• why discomfort is often part of growth

They also explore discipline, asking for help, and the realities of building something slowly and intentionally. 

This episode is about more than a bakery rebrand. It’s about the moment your work starts asking you to become more yourself.

Visit the Kvell Bakery Instagram.

In this solo episode of She Says It, host Madeline Sargent turns the microphone on herself and answers the questions from her May creative challenge.

Fresh off a run and inspired by the decision to simply press record, Madeline reflects on the story that shaped her voice, where she still plays small, what she wants to be known for, and what she’s no longer afraid to say out loud.

Through honest reflections on confidence, creativity, visibility, community, and personal growth, she shares how starting a podcast six months ago changed her perspective and deepened her commitment to helping women in society share their stories.

This episode explores:

• What do you want to be known for?

• What story shaped your voice?

• Where are you playing small?

• What message are you here to share?

• How do you want people to feel when they experience your brand?

• What are you no longer afraid to say?

• What does saying it fully look like to you?

Whether you’re building something new, finding your voice, or learning to take up more space, this conversation is an invitation to start before you’re ready and trust what happens next.

Visit madlycreative.co to explore Madeline's services.

What do you do when you’re creative, multifaceted, and tired of trying to fit into one niche?

In this episode of She Says It, Madeline Sargent sits down with storyteller Mo Houston for a conversation about creativity, communication, identity, and the pressure to define yourself online.

This episode is for creatives, entrepreneurs, writers, and multi-passionate women in society navigating self-expression, branding, and modern life. The conversation explores:

• communicating what you do when you wear many hats
• creative consistency without burnout
• identity and storytelling online
• integrity in branding and using AI
• fear, discipline, and long-term creative work
• building a life and body of work that feels aligned

Mo shares her grounding mantra: “All you have to do is the thing you said you were gonna do," along with insights on artistic identity, creative routines, and trusting your voice in a world that constantly asks people to simplify themselves.

If you’ve ever struggled to articulate who you are or explain your work clearly, this episode will help you feel more confident embracing the full scope of your creativity.

Connect with Mo Houston's podcast and Instagram to check out Mo's creative work and storytelling projects. Use code SHESAYSIT for 10% off merch design projects at Joy Scout Studio.

To work with Madeline, visit madlycreative.co for more information.

Madeline, host of She Says It, sits down with Kate Ziuz to break down the real mechanics behind presence and why it has nothing to do with being the loudest person in the room.

This episode is for the women in society: leaders, entrepreneurs, creatives, or speakers who know their expertise but struggle to communicate it with authority.

You’ll walk away with specific body language adjustments you can apply immediately, tools to close the gap between how you see yourself and how others perceive you, and a presence strategy that works whether you’re on stage or guesting on a podcast.

Kate Ziuz doesn’t just teach confidence — she teaches the body language that makes people take you seriously the moment you walk in. Her mission: help women leaders become impossible to overlook.

Find out more about Kate and her work here.

Visit Madlycreative.co to discover more about Madeline's services.

Ever feel like you have so much to do but struggle to get it all done because you are overwhelmed, tired, or fatigued? This episode is for women in society who want to reclaim their health and more forward with confidence.

In this episode of She Says It, Madeline sits down with Dr. Alicia Newsome — 3x bestselling author, executive advisor, and recipient of the United States Presidential Lifetime Achievement Award. Alicia has spent 15+ years helping high-performing women build profitable, sustainable businesses without losing themselves in the process.

Together they discuss how it's impossible to lead, communicate, or show up as the woman you’re called to be if you are stressed, exhausted, or running on empty. Your health is your greatest asset.

This episode is for you if you’re a woman entrepreneur or leader who is done playing small, tired of being tired, and ready to scale on YOUR terms.

Discover more about Dr. Alicia Newsome here.

Work with Madeline on your messaging. Visit MadlyCreative.co.

In this episode of She Says It, host Madeline and previous guest Emily Ruben collaborate on a workshop and explore what it takes to build a brand and website that doesn’t just look good — but actually converts.

Together, they break down the powerful connection between strategic messaging, brand clarity, and intentional website design to help women founders create businesses that feel aligned, magnetic, and built for growth.

Emily shares her expertise in brand and website strategy, while Madeline dives into the messaging, voice, and the positioning every founder needs to stand out in a crowded market.

If you’ve built something you’re proud of but feel like your brand or website isn’t fully reflecting your brilliance, this episode is for you.

Building a magnetic brand starts with saying it clearly.

Madeline's services at MadlyCreative Co.

Emily's services at Em Design.

Madeline Sargent kicks off Season 2 of She Says It with Jenia Zimmerman from ATTA, an AI-powered women’s health app helping women better understand their cycles, hormones, nutrition, and wellness through personalized insights.

This episode is for women in society interested in cycle syncing, hormone health, wellness innovation, and female entrepreneurship.

Together, they explore how ATTA is reshaping women’s health, why personalized wellness matters, and how understanding your body can support confidence, productivity, and long-term wellbeing.

Whether you’re focused on better health, deeper self-awareness, or women-led innovation, this conversation offers thoughtful, actionable takeaways, and ultimately helps women connect with their voice.

Learn more about ATTA

Explore Madeline’s services

What does it really mean to find your voice as a woman in society? And who are you including (or excluding) when you do?

In this season finale of She Says It, Madeline is joined by Erin Perkins, creator of Successible, the Accessibility Assistant.

Erin sits down with Madeline to explore how accessibility shapes the way we communicate, why so many businesses or brands unintentionally leave people out, and how small shifts in your website, emails, and content can create a more inclusive and impactful brand.

This conversation is a reminder that finding your voice isn’t just about being heard…it’s about making sure others can understand you too.

To find out more about Madeline and her services, visit madlycreative.co.

If you’ve been showing up online but your brand still isn’t fully landing, this episode is for you.

In this solo session, Madeline shares what it actually means to build an authentic brand—beyond aesthetics or trends. She walks through her framework: clarity, connection, and communication, and how to use it to create messaging that resonates and converts.

This is for women in society who know they have something valuable to offer but struggle to articulate it or feel fully aligned in how they show up.

You’ll learn how to define your message, avoid common mistakes, and build a brand that feels like you.

If you’re ready to refine your messaging or step into a rebrand, work with me at MadlyCreative.co.

Madeline is joined by Alejandra Rojas—entrepreneur, Forbes contributor, and founder of Brown Way To Money, a financial mentoring platform helping women in society heal their relationship with money and build long-term financial confidence.

This episode is for women entrepreneurs who feel overwhelmed, stuck, or disconnected from their finances and want a more empowered, sustainable approach.

You’ll learn how financial trauma and limiting beliefs shape your money habits, how to reframe your mindset, and what it looks like to create true financial clarity and abundance.

Takeaways include how to identify emotional patterns around money, shift your relationship with finances, and take practical steps toward lasting change. Check out the I am good with money Journal.

Explore services + work with Madeline.