$300 in ad spend led to one patient investing over $3,000 in year-one revenue.

That is the actual math behind one quiz campaign Dr. Anne Gonzalez ran for her practice Emerald Health. In this episode she walks through the campaign that pulled in a patient who said yes to a $2,000 package on her first visit, booked a second package for the fall, and signed up for the membership before she left the room.

She spent her first two years figuring out advertising the hard way. Boosted posts. Wrong campaign types. Lessons pieced together from random YouTube videos. None of it brought patients. Then she took a Meta Ads course and started spending $20 to $35 a day across active campaigns to consistently bring in 10 to 15 patient leads a month.

In this episode, you'll learn:

• Why boosted posts almost never bring patients and what to run instead
• The Meta ad rules medical clinicians break without realizing
• How to start running ads on as little as $1 to $2 a day
• Why "just hit publish" is the line every fearful clinician needs to hear
• The mindset shift that moves a clinician from cost-cutting to investing in growth

The math behind the title:

Anne shared in the episode that one patient generated from a $300 quiz ad campaign booked a $2,000 package on her first visit, said yes to a second package for the fall, and signed up for the membership.

Using only confirmed numbers:

• $2,000 first package (stated by Anne in the episode)
• $1,020 in year-one membership revenue (Anne's lowest tier membership at $85 a month for 12 months, listed publicly at emeraldhealthdpc.com/aesthetics-memberships)

Year-one minimum: $3,020 in revenue from one patient on $300 in ad spend. That is a 10x return on the campaign from a single lead.

The fall package adds more revenue on top, and Anne offers higher membership tiers at $135 and $210 a month that would push that year-one number higher. Anne also shared that her membership churn is very low, which means year two and beyond keep adding recurring revenue with no additional ad spend.

A note on the numbers:

The figures shared in this episode reflect one patient's outcome from one campaign at one practice. Results vary widely based on your offer, your market, your audience targeting, your follow-up systems, your conversion process, and dozens of factors outside of any single ad campaign's control. This episode is for educational and informational purposes only. It is not financial, medical, legal, or marketing advice. Ad spend always carries the risk of loss, and past performance does not guarantee future results. Evaluate what makes sense for your practice's stage and budget before committing any dollars to paid advertising.

Connect with Dr. Anne Gonzalez: 

Practice: Emerald Health

Learn DPC ADs

Course Mentioned in Today's Episode

• I Need Patients Yesterday

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