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In this episode, we sit down with Dr. Lyndsi Cress to break down what actually worked when she opened her DPC practice—and brought in 50 cash-pay patients in under 90 days.

This isn’t about going viral or hacking some secret marketing formula. Dr. Cress built trust early with a message-aligned website that did the heavy lifting before the first call. Then she backed it up with real-life connection: community Facebook groups, local networking, and meet-and-greets that helped her convert—without ever feeling “salesy.”

Her biggest sales breakthrough came when she stopped pitching features and started guiding real conversations. Instead of rattling off benefits, she listened for what patients actually wanted to know: “How does this work for me?” That mindset shift—from selling to serving—changed everything. Her calls and meet-and-greets started converting naturally, not because of polished scripts, but because her message was clear, her positioning was grounded, and her connection was real.

Main Takeaways:

• A website isn’t just about info—it’s your first sales conversation.
• Clear, strategic messaging pre-sells so you can focus on connection.
• You don’t need to be everywhere—you need to show up with clarity.
• In-person touchpoints (networking, meet-and-greets) still work.

Coral DPC / Dr. Lyndsi Cress

Little River, SC

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In this episode we sit down with Dr. Rebecca Berens, founder of Vida Family Medicine, to unpack the raw, real journey of launching a direct primary care practice from the ground up—with no patient panel, limited community ties, and a lot of trial and error. Dr. Berens shares how she navigated marketing as an introvert, why social media and Facebook groups became her secret weapon, and how her niche evolved naturally over time through authentic connections.

If you’ve ever questioned whether your slow growth means failure, or felt stuck trying to "pound the pavement" without results, this episode is your permission to breathe, pivot, and play the long game.

Main Takeaways:

• You don’t need to have your niche fully figured out to start; clarity comes with time.
• Social media groups (especially local ones) can be powerful patient pipelines—without feeling “salesy.”
• Networking is a learnable skill—even for introverts.
• Providing value in community forums can build long-term growth
• It’s normal (and smart) to change your strategy as your practice grows

Dr. Rebecca Berens

Vida Family Medicine 

Houston, TX

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If you’ve been tweaking your website, posting more on Instagram, or constantly wondering why growth feels slow—it might not be a marketing problem. It might be a clarity problem.

In this episode, Dr. Sonia Singh shares how she built a value-driven micro practice in Houston by leaning into exactly who she wanted to serve—and designing every part of her business around that clarity. We talk about the mindset shifts, brand decisions, and pricing pivots that helped her grow a practice that’s not just full—but deeply fulfilling.

✨ You’ll walk away with:

• A real-world look at how clarity drives patient growth—without fancy funnels or ads
• How Dr. Singh designed a practice that reflects who she is (and why that’s what patients trust)
• A breakdown of her pricing decisions and why she raised her rates early on
• The tech and automations that keep her lean and solo—without sacrificing care
• How to build visibility through trust, not just tactics

If you’re building something honest, intentional, and a little different—this episode is your reminder that clarity creates momentum.

Dr. Sonia Singh
Juniper Modern Primary Care
Micropractice Mama

→ Follow Dr. Singh on Instagram

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Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instagram to attract her first patients—and it worked. In this episode, Dr. Norris breaks down how her strategy evolved with each stage of growth: from organic social media as her foundation, to word-of-mouth and Google reviews, to now scaling with employer partnerships.

If you’re a private-pay clinician wondering how to market smarter—not harder—this is your behind-the-scenes look at a practice that grew on grit, strategy, all from the palm of her hand.

What You’ll Learn:

• How Instagram became her launchpad—and what content brought in her first 50 patients
• Why COVID, a toddler, and a newborn made social media her only realistic strategy at the time
• How she phased out urgent care shifts as her DPC grew
• What triggered the shift from social media to referrals and Google reviews
• Her exact pivot into corporate partnerships—and how she sells to businesses
• The mindset she uses to rewrite her strategy with every stage of growth

Dr. Jade Norris
Physician/Founder of Nspire Primary Care
nspireprimarycare.com
Instagram

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What if your private practice could run smoothly without a front desk, endless phone calls, or a single team member? In this episode, I talk with Dr. John Kim, a physician who’s built a fully automated, staff-free practice while still working a full-time hospital position. He shares the systems, mindset, and boundaries that have allowed him to serve patients across multiple states—without burnout. If you’re looking for a minimalist, sustainable way to practice medicine on your own terms, this conversation is your roadmap.

What You’ll Learn:

• How Dr. Kim set up an automated workflow that handles patient communication, scheduling, and payments
• The platforms and tech tools he uses
• Why discipline and boundaries are essential to making a staff-free model work
• How automation helps filter for ideal patients and create a more efficient care experience
• Lessons on balancing a full-time job with a passion-driven private practice
• The importance of long-tail SEO 
• How to start small, grow slowly, and be become profitable

www.yoonhangkim.com / www.directintegrativecare.com

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Feeling overwhelmed by patient overload? Insurance-based care demands more and pays less—leaving clinicians exhausted, undervalued, and stuck in a cycle that feels impossible to escape. Kayla Nettleton found a way out by creating an exit plan that worked for her—and in this episode, you’ll get ideas and inspiration for creating yours.

Inside, we cover:
✅ When it's time to leave insurance behind
✅ The mindset shifts that can make this transition possible
✅ Why private-pay lets you work less while earning more
✅ The key steps to designing an exit plan that fits your practice and goals
✅ Ways to attract cash-pay patients who value your care

If you’re ready to take control of your practice and build an exit strategy that works for you, this episode is your guide. 

Kayla Nettleton

Instagram @kaylanettleton_lcsw

Connect with Kayla

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You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In this episode, Dr. Paul Thomas shares the simple, repeatable strategies he used to grow from a solo office to a multi-location direct patient care practice—without gimmicks and without expensive ads.

What you’ll take away:
✅ How to get seen and trusted by the right patients—without feeling like you’re “selling”
✅ The secret to consistency (and why showing up imperfectly is better than not showing up at all)
✅ How employer contracts can become a game-changer for growth
✅ Why community outreach and media can elevate your practice faster than social media alone
✅ The branding shift that helps you move from “just another healthcare provider” to the provider patients seek out

If you’re tired of feeling invisible, this episode is your roadmap to marketing with confidence and clarity.

Dr. Paul Thomas

Plum Health | https://www.plumhealthdpc.com/

Startup DPC | https://www.startupdpc.com/

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Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clinician, or a therapist; you’re a business owner. In this episode, we dive into the entrepreneurial mindset shift every clinician must make to successfully market, brand, and grow their direct-pay practice. You'll hear firsthand how DIY marketing, website creation, and business strategy can transform your practice—and why learning these skills is crucial for long-term success.

What You’ll Learn in This Episode:

• How to shift from a “clinician” mindset to an “entrepreneur” mindset
• The benefits and challenges of DIY marketing & branding
• What makes a patient-attracting website (even if it’s not perfect)
• Why learning marketing is just as important as clinical skills
• How to build brand trust through consistency and creativity

Whether you’re launching a practice or refining your brand, this episode will show you how to take control of your marketing, ways to attract your ideal patients and build a practice that thrives.

Dr. Maryal Concepcion

Founder of My DPC Story Podcast

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Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode is packed with insights from Dr. Vasanth Kainkaryam, who built his Direct Patient Care (DPC) practice from the ground up.

In this episode, we break down:

✔️ Why some DPCs take off—and why others struggle to get patients
✔️ The hidden financial challenges no one talks about (and how to plan for them)
✔️ How word-of-mouth, social media, and networking actually work in DPC marketing
✔️ The mindset shift needed to balance patient care and business success
✔️ Why most doctors aren’t prepared for the emotional weight of owning a practice

If you’re serious about building a thriving direct-pay clinic, this episode will challenge how you think about success—and show you how to get there.

Dr. Vasanth Kainkaryam 

4elementsmd.com

Windsor, CT

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Whether you’re building your dream practice now or planning for the future, don’t let hidden risks derail your success! In this episode, healthcare attorney Doris Dike joins us to share the legal essentials every private-pay clinician needs to know.

What we’re covering:
✔️ The truth about using generic, stock, or AI-designed logos for your practice.
✔️ Why your contracts, forms, and even patient consents might leave you exposed.
✔️ How trademarking your name and logo protects your business—and boosts its value.
✔️ The privacy pitfalls of online patient forms and how to avoid fines.
✔️ ADA compliance for your website—yes, it’s a big deal.

Whether you're just starting to dream about your future practice or actively scaling an existing one, this episode shares key considerations to help you navigate potential pitfalls. Packed with real-world examples, it’s a must-listen for clinicians ready to build a thriving practice or those seeking to protect their current one.

🎧 Listen now and future-proof your vision—wherever you are in your journey!

⚠️ Disclaimer: This episode is for informational purposes only and does not constitute legal advice. Always consult your attorney to address the specific needs of your practice.

Dike Law Group PLLC
Doris Dike, Healthcare Business & Trademark Lawyer
[email protected]
(972) 290-1031
https://dklawg.com/

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