The Kli'nishen's Atelier

You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In this episode, Dr. Paul Thomas shares the simple, repeatable strategies he used to grow from a solo office to a multi-location direct patient care practice—without gimmicks and without expensive ads.

What you’ll take away:
✅ How to get seen and trusted by the right patients—without feeling like you’re “selling”
✅ The secret to consistency (and why showing up imperfectly is better than not showing up at all)
✅ How employer contracts can become a game-changer for growth
✅ Why community outreach and media can elevate your practice faster than social media alone
✅ The branding shift that helps you move from “just another healthcare provider” to the provider patients seek out

If you’re tired of feeling invisible, this episode is your roadmap to marketing with confidence and clarity.

Dr. Paul Thomas

Plum Health | https://www.plumhealthdpc.com/

Startup DPC | https://www.startupdpc.com/

The Kli'nishen's Atelier
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Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clinician, or a therapist; you’re a business owner. In this episode, we dive into the entrepreneurial mindset shift every clinician must make to successfully market, brand, and grow their direct-pay practice. You'll hear firsthand how DIY marketing, website creation, and business strategy can transform your practice—and why learning these skills is crucial for long-term success.

What You’ll Learn in This Episode:

• How to shift from a “clinician” mindset to an “entrepreneur” mindset
• The benefits and challenges of DIY marketing & branding
• What makes a patient-attracting website (even if it’s not perfect)
• Why learning marketing is just as important as clinical skills
• How to build brand trust through consistency and creativity

Whether you’re launching a practice or refining your brand, this episode will show you how to take control of your marketing, ways to attract your ideal patients and build a practice that thrives.

Dr. Maryal Concepcion

Founder of My DPC Story Podcast

The Kli'nishen's Atelier
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Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode is packed with insights from Dr. Vasanth Kainkaryam, who built his Direct Patient Care (DPC) practice from the ground up.

In this episode, we break down:

✔️ Why some DPCs take off—and why others struggle to get patients
✔️ The hidden financial challenges no one talks about (and how to plan for them)
✔️ How word-of-mouth, social media, and networking actually work in DPC marketing
✔️ The mindset shift needed to balance patient care and business success
✔️ Why most doctors aren’t prepared for the emotional weight of owning a practice

If you’re serious about building a thriving direct-pay clinic, this episode will challenge how you think about success—and show you how to get there.

Dr. Vasanth Kainkaryam 

4elementsmd.com

Windsor, CT

The Kli'nishen's Atelier
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Whether you’re building your dream practice now or planning for the future, don’t let hidden risks derail your success! In this episode, healthcare attorney Doris Dike joins us to share the legal essentials every private-pay clinician needs to know.

What we’re covering:
✔️ The truth about using generic, stock, or AI-designed logos for your practice.
✔️ Why your contracts, forms, and even patient consents might leave you exposed.
✔️ How trademarking your name and logo protects your business—and boosts its value.
✔️ The privacy pitfalls of online patient forms and how to avoid fines.
✔️ ADA compliance for your website—yes, it’s a big deal.

Whether you're just starting to dream about your future practice or actively scaling an existing one, this episode shares key considerations to help you navigate potential pitfalls. Packed with real-world examples, it’s a must-listen for clinicians ready to build a thriving practice or those seeking to protect their current one.

🎧 Listen now and future-proof your vision—wherever you are in your journey!

⚠️ Disclaimer: This episode is for informational purposes only and does not constitute legal advice. Always consult your attorney to address the specific needs of your practice.

Dike Law Group PLLC
Doris Dike, Healthcare Business & Trademark Lawyer
[email protected]
(972) 290-1031
https://dklawg.com/

The Kli'nishen's Atelier
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In this eye-opening episode, Dr. Kissi Blackwell reveals the exact strategies that built and maintained a thriving 700-patient practice for over 7 years. What's remarkable? She hit the ground running with pure hustle and zero paid advertising. Get ready to discover:

• The bold marketing approach that brought in 279 pre-enrolled patients before opening day
• Why building relationships beat traditional advertising at every turn
• A strategic pre-launch timeline that set the foundation for rapid growth
• Her ingenious method for gaining media coverage without spending a dime
• Smart social media tactics that work even with practice restrictions
• The art of tailoring your message to different audience segments
• Her proven roadmap for staying relevant in your community year after year
• The flexible enrollment strategy that maintains her ideal 700-patient panel
• Why local networking keeps your practice top-of-mind
• The sophisticated evolution from startup hustle to established practice leader

Whether you're starting from scratch or looking to level up your DPC practice, Dr. Blackwell's authentic approach shows how consistent community engagement builds lasting success. Learn how she's stayed relevant and in-demand for over 7 years.

Dr. Kissi Blackwell
www.claritydirectcare.com
www.instagram.com/claritydirectcare

Course Mentioned in Today's Episode

• I Need Patients Yesterday

👉 Get my FREE Practice Identity Bundle

The Kli'nishen's Atelier
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In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:

• The "three sales" strategy for landing employer contracts (and why most doctors miss the crucial fourth step)
• Why LinkedIn became his most powerful marketing tool, generating 77 broker connections in just one day
• How to accelerate practice growth through strategic employer partnerships
• The truth about leveraging debt in DPC (and why the "zero debt" mindset might be holding you back)
• Why you need to think like an entrepreneur first and a DPC doctor second
• The real reason cold calling works for DPC (hint: it's not about selling DPC)
• The "seven touches" and how to nurture employer relationships for the long game
• Why memorizing patient details and follow-up strategy led to his practice's first client
• How to build a scalable practice model that attracts other physicians
• The unexpected power of delegating tasks and building the right support team

Whether you're starting your DPC journey or looking to scale your existing practice, Dr. Moore's practical insights and proven strategies will help you create a sustainable, growing practice.

Dr. Tanner Moore
Clearwater Health DPC
https://www.clearwaterhealthdpc.com/
LinkedIn

The Kli'nishen's Atelier
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Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting for patients to find you isn't a growth strategy. Dr. Tsui shares candid insights about overcoming fears of self-promotion, the power of in-person marketing, and why Google ads aren't always the answer. Whether you're an introvert or extrovert, you'll gain actionable strategies for growing your practice through authentic community connections and personal selling. Get ready to challenge your comfort zone and transform your patient growth."

Key Takeaways:

• How to leverage in-person events for practice growth
• Strategies for authentic self-promotion without feeling salesy
• The real ROI of Google Ads vs. community presence
• Tips for introverts to succeed in personal selling
• Building a referral system that actually works
• The truth about pricing and knowing your worth
• Transforming discomfort into business growth

Dr. Harpreet Tsui
@drharpreet.tsui
www.coronadohealthdpc.com

The Kli'nishen's Atelier
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Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private pay clients.

You'll discover:

• Why being everyone's therapist is holding you back
• How specializing actually attracts more clients (not fewer)
• The mindset shifts needed to charge premium rates confidently
• Practical strategies for building your expert status online
• How to leverage Psychology Today, SEO, and word-of-mouth referrals
• The truth about out-of-network benefits and maintaining a full practice

Lindsay shares her journey from anxiety about turning away clients to confidently running a successful multi-state telehealth practice. Whether you're considering specializing or afraid to niche down, this episode provides the blueprint for building a thriving private pay practice through specialization.

Stop underselling yourself. Learn how focusing on your perfect-fit clients can transform your practice and your income.

Lindsay McGovern, LCSW
ocd-teletherapy.com / Instagram @ocdandanxietytherapy
dreamprivatepractice.com / Instagram @dreamprivatepractice

The Kli'nishen's Atelier
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"Your Network is your Net Worth" - Tim Sanders

Attention therapists! Are you ready to unlock the secrets of building a thriving cash-pay practice without relying on insurance panels or expensive marketing campaigns? In this episode, we dive deep with Veronica Whitermore, who transformed her career by harnessing the power of professional connections. Discover how she leveraged existing relationships, collaborated strategically, and turned everyday client interactions into a goldmine of referrals. Whether you're just starting or looking to scale your practice, this episode is packed with actionable insights that could help your approach to practice growth.

In this episode, discover how to:

• Utilize existing professional relationships to fuel practice growth
• Collaborate effectively with psychiatrists for mutual referrals
• Connect with school counselors to expand your client base
• Transform client care coordination into powerful marketing opportunities
• Leverage word-of-mouth referrals from satisfied clients and their families
• Build a reputation that attracts steady referrals without aggressive marketing
• Balance network growth with quality client care

Veronica Whitermore, LMHC, LCMHC, LPC
www.whitermorecounseling.com

The Kli'nishen's Atelier
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Ever wondered how some clinicians seem to effortlessly attract clients while others struggle? Discover how seasoned therapist Wendy Blackwood built a thriving practice over 20 years. In this eye-opening episode, you'll learn: 

✅ How to craft a winning "boots-on-the-ground" marketing strategy

✅ The secret to building lasting professional relationships that generate referrals

✅ Tips for evolving your niche to stay relevant and in-demand

✅ Clever ways to leverage local resources for free business support

✅ Strategies for overcoming the fear of discussing money with clients

 Whether you're just starting out or looking to reinvigorate your established practice, Wendy's practical advice and real-world examples will inspire you to step out of your comfort zone. Don't miss this opportunity to learn from a true industry veteran!

Wendy Blackwood
Healing Path Counseling
www.healingpathcounseling.com
www.facebook.com/healingpathcounselingconway

The Kli'nishen's Atelier
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