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Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clinician, or a therapist; you’re a business owner. In this episode, we dive into the entrepreneurial mindset shift every clinician must make to successfully market, brand, and grow their direct-pay practice. You'll hear firsthand how DIY marketing, website creation, and business strategy can transform your practice—and why learning these skills is crucial for long-term success.

What You’ll Learn in This Episode:

• How to shift from a “clinician” mindset to an “entrepreneur” mindset
• The benefits and challenges of DIY marketing & branding
• What makes a patient-attracting website (even if it’s not perfect)
• Why learning marketing is just as important as clinical skills
• How to build brand trust through consistency and creativity

Whether you’re launching a practice or refining your brand, this episode will show you how to take control of your marketing, ways to attract your ideal patients and build a practice that thrives.

Dr. Maryal Concepcion

Founder of My DPC Story Podcast

The Kli'nishen's Atelier
[email protected]
www.theklinishensatelier.com

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