Marketing Made Easy for HR Consultants

She Was Stuck. Now She’s On Track for 7-Figures. Here’s What Changed.


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If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business…

Know that it’s absolutely possible.

Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen without challenges.

In this episode, Lorraine shares how she went from feeling stuck and second-guessing herself to building a consultancy that’s on track for 7-figures this year — and the practical steps you can take to start creating your own version of that success.

👇 IN THIS EPISODE, YOU’LL DISCOVER:

  •  Why she left employment and started her consultancy in the first place
  •  The hidden struggles she faced (yes, even with all her experience)
  •  The psychological switch that turned everything around — in her business and her life
  •  How she chooses coaches (and what you should look for so you don’t waste time or money)
  •  The simple but focused changes that have her on track for 7-figures — and how you can plug these into your consultancy too

So tune in now — and see what’s really possible for you and your business.


Timestamps:

  • 00:00 – How Lorraine Mcdonald Scaled Horizon HR from Solo Consultant to Multi-Six-Figure Business
  • 01:28 – Supporting Hundreds of Clients and Aiming for Seven Figures in HR Consultancy
  • 03:31 – From Redundancy to Running an Award-Winning HR Consultancy
  • 05:17 – The Struggles of Starting a HR Consultancy With No Logo, No Systems, and No Sales Plan
  • 06:54 – Overcoming the First-Year Challenges of Building a Consultancy Alone
  • 07:49 – Stuck at Six Figures: How Working In the Business Stops You Growing It
  • 09:18 – Breaking the Plateau: Why Clarity Beats Conflicting Business Advice
  • 10:26 – Step-by-Step Business Frameworks That Prevent Overwhelm for HR Consultants
  • 12:36 – Escaping the Hamster Wheel: The Turning Point That Sparked Growth
  • 13:18 – The Mindset Shift of Joining a High-Investment Coaching Programme
  • 15:09 – How Streamlining Systems and Delegating Freed Up Time to Grow
  • 15:58 – Tracking Sales Numbers and Cashflow to Drive HR Consultancy Growth
  • 17:42 – Overcoming the Fear of Selling HR Services Without Feeling ‘Salesy’
  • 19:24 – Treating Every Conversation as a Business Opportunity (Game-Changing Mindset)
  • 23:20 – Lorraine’s #1 Tip for HR Consultants Who Want to Reach Six Figures and Beyond



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


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Marketing Made Easy for HR ConsultantsBy Nick Poninski