She Will Be: The Podcast

By She Will Be

Join She Will Be: The Podcast as hosts Génesis and Cassie empower women to embrace their true potential. Through relatable conversations about career and life, practical advice on entrepreneurship and... more

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FAQs about She Will Be: The Podcast:

How many episodes does She Will Be: The Podcast have?

The podcast currently has 18 episodes available.

She Will Be: The Podcast episodes:

July 18, 2023Ep 7 - Developing Intentional Products | She Will Be: Standing by Her Values
In this week's episode, we're exploring the importance of having strong values to back your brand and its products. We discuss why values are important and how decisions should be made in alignment with them.
“Stay true to your values. That's why you were a success in the first place, and that's how you make incredible things happen.

More specifically, we share lessons through:
The process Génesis used to define the Leisarà values

How to choose partners and vendors that align with your values

Insight into why Leisarà stands by leather materials, ethical manufacturing, and the "Made in Italy" label
Get ready to be inspired and empowered.

Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/
...more
48min
July 11, 2023Ep 6 - Crafting a Compelling Brand Story | She Will Be: A Storyteller
This week, we're discussing the importance of brand story, whether you're building a product or service-based business. Stories can be infused in your messaging on your website, social media channels, emails, and beyond to create an emotional connection with your audience and clarify how you can serve them.
"Scientifically speaking, when a customer’s brain connects with the story a brand tells, they’re more positively influenced to make a purchase."

More specifically, we share lessons through:
The process of crafting the Leisarà brand story

The StoryBrand Framework and how it can be applied to your business

The strategies you can use to determine what your story is and the journey you take customers through
Get ready to be inspired and empowered.

Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/

References:
StoryBrand Branding Exercise
StoryBrand Article Referenced
...more
40min
July 04, 2023Ep 5 - Business Finances 101 | She Will Be: Building a Brand on a Budget
In this episode, we're discussing the importance of making smart financial decisions as you build a business. We'll share the tools and resources we've used along the way to grow Leisarà and our other endeavors! These strategies work for both product-based and service-based businesses, no matter the industry.
More specifically, we share our personal strategies for frugally launching a business:
Making Sacrifices

Seeking Support and Building a Business

Educating Yourself on Your Industry

Working with the Means You Have

Getting Savvy

Seeking Creative Means of Monetization
Get ready to be inspired and empowered.

Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/

Our Favorite Resources + Tools:
Elementor Website Builder
Flodesk Email Builder
Spotify for Podcasters
...more
45min
June 27, 2023Ep 4 - Where to Seek Inspiration | She Will Be: Inspired Throughout Her Journey
In this episode of She Will Be: The Podcast, we're discussing the importance of inspiration and how various forms of it keep us going in our personal and professional endeavors.
More specifically, we explore:
The people we look up to and seek inspiration from

How inspiration can guide us in determining our next steps in business

The importance of having sources of inspiration throughout hardships
Get ready to be inspired and empowered.

Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/
...more
31min
June 20, 2023Ep 3 - Brand Marketing Strategies | She Will Be: Promoting Her Business
In this episode of She Will Be: The Podcast, we dive deep into their marketing strategies as they work to relaunch the Leisarà brand - and discuss what you can implement as you market your own business. From email marketing and website messaging, to print campaigns and social media - we break down how we're working to position the brand for this next chapter of the business.
More specifically, we explore:
The importance of a brand story and clear value proposition

Tips for optimizing your website and online store for maximum impact and user experience

The role of print marketing in building brand credibility and creating memorable experiences

The people and products helping us along the way
Get ready to be inspired and empowered.

Brands / People We Admire:
Gaby Miller's Digital Planner
Mike Simmons + Find My Catalyst

Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/
...more
26min
June 13, 2023Ep 2 - Who is Cassie? | She Will Be: Open to Opportunities
In this episode of She Will Be: The Podcast, we invite you to join us as we dive into the story of Cassie Tucker, one of the hosts of this show. From her adventurous move to New York to her return to Florida and the launch of her own business, Cassie's path is one filled with determination and the pursuit of dreams. We also discover what connected Cassie and Génesis, ultimately leading to the relaunch of Leisarà.
More specifically, we explore:
The reason the Leisarà brand is returning for the first time in a few years.

The moments that shaped Cassie's journey and the challenges she encountered along the way.

A look inside Cassie and Génesis' first time meeting and the spark that led to the creation of this podcast.

Challenges brought on by building a business and why community is crucial through that journey.
Get ready to be inspired and empowered.

Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/
...more
17min
June 06, 2023Ep 1 - Introducing LEISARÀ + She Will Be: The Podcast
In this episode of She Will Be: The Podcast, we dive into the inspiring story of Leisarà and its founder, Génesis Warner. From launching the brand on her own in 2017 to ultimately closing the shop in 2021, Genesis shares the highs and lows of building a business and the importance of being a self-starter. Here are the key takeaways from this conversation:
Building a business from scratch requires perseverance and resilience.

A strong support system is crucial for entrepreneurship, providing guidance and encouragement.

Being a self-starter is vital in pursuing your vision and taking the leap.
Join us as we explore the transformative power of determination, support, and self-belief in the remarkable story of Leisarà. Get ready to be inspired and empowered.
Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/
...more
38min
June 02, 2023 She Will Be: The Podcast | Show Trailer
Welcome to She Will Be: The Podcast, where we celebrate the journeys of ambitious women who fearlessly pursue their dreams.

Meet Your Hosts:
Génesis Warner
Cassie Tucker

Shop Leisarà:
https://leisara.com/
...more
1min

FAQs about She Will Be: The Podcast:

How many episodes does She Will Be: The Podcast have?

The podcast currently has 18 episodes available.