In part 2 of what I learned at the Wedding MBA, I dive into how much to spend on ads and the differences between Google, Meta, and TikTok ads. I also talk about how the upcoming generation is all about experiences—like live champagne walls, interactive seating charts, and live cooking stations—to make events more memorable for guests. Plus, I touch on why media coverage is actually even more important than social media for building brand awareness and attracting clients. Tune in to hear all about it!

www.clicksburghretrorentals.com

@clicksburgh_retro_rentals

www.ohsofrillyevents.com

@ohsofrillyevents

Tune in as I break down all things Wedding MBA—your free take on the 2024 conference! I attended 14 seminars, took detailed notes, and gathered all the key insights just for you. There was so much valuable info, I’ve split it into two parts, with this being Part 1. Venue owners, there's some juicy info in here for you, and business owners, you’ll find marketing tips to elevate your strategy. I’ll dive into the minds of couples, advertising strategies, marketing tactics, and how to boost those inquiries. Don't miss out!

Tune in as I break down all things Wedding MBA—your free take on the 2024 conference! I attended 14 seminars, took detailed notes, and gathered all the key insights just for you. There was so much valuable info, I’ve split it into two parts, with this being Part 1. Venue owners, there's some juicy info in here for you, and business owners, you’ll find SO many marketing tips to elevate your strategy. I’ll dive into the minds of couples, advertising strategies, marketing tactics, and how to boost those inquiries. Don't miss out!

In this episode, I’m diving into 4 effective upselling strategies that have worked wonders in my businesses, especially within the wedding rental industry. I’ll walk you through 3 of the key upsell strategies I personally use to increase revenue—without being pushy. These strategies have been essential in turning one-time clients into repeat customers.

I also share my love for videographers and how their work has been a huge asset to my marketing strategy, helping me attract more business. Plus, I’ll give you an insider look at what I upsell in my wedding rental business, including the fan-favorite Pittsburgh cookie table—a fun and delicious add-on that clients love.

Here’s a hint: One of the strategies I discuss is FOMO (Fear of Missing Out). Listen to hear how you can use this powerful technique to your advantage and create urgency with your clients, helping you boost sales and close deals.

Tune in for actionable tips that will help you enhance your client experience and increase your profits!

Websites:

www.clicksburghretrorentals.com

www.ohsofrillyevents.com

IG:

@clicksburgh_retro_rentals

@ohsofrillyevents

In this episode, Pittsburgh photographer Kati Terek shares her approach to capturing raw, emotional moments through photography and discusses her exciting plans to transition into videography. Kati also reflects on the importance of setting boundaries in her creative career to maintain balance and stay focused.

Website: https://www.londynnkate.photography/

Instagram: l.katephotography

In this bonus episode, I’m excited to share the story behind Oh So Frilly Events, my new event space in Sewickley. I recently took over this charming 1930s vintage house, which has been transformed into a unique event venue. The space also came with thousands of pieces of vintage china—everything you can think of, from delicate tea cups to elegant dinner plates. Not only can you use this china for events hosted at Oh So Frilly Events, but we also offer rental options and can bring the china directly to your venue if you already have a space secured.

Each room at Oh So Frilly Events has its own distinct theme: the glamorous Chanel Parlor, the cozy Western Lounge, and the beautiful Farmhouse Dining Areas. We host a variety of events, including holiday teas, bridal showers, rehearsal dinners, birthdays, and more.

In this episode, I’ll take you through how the space came about, what makes it so special, and the kinds of events we love to host. Plus, I’ll share a little about my experience at Wedding MBA, where I learned some valuable strategies for growing my business.

Stay tuned for the next bonus episode, where I’ll dive into my key takeaways from Wedding MBA and how it’s helping me elevate Oh So Frilly Events to the next level!

Website: www.ohsofrillyevents.com

Instagram: ohsofrillyevents

In this episode, we chat with Brittany Kenna, the creative force behind The_Love_Letter_Co, a calligraphy business specializing in custom ornaments, jean jackets, and more. Brittany opens up about how calligraphy has been a therapeutic outlet for her, helping her navigate the ups and downs of motherhood and entrepreneurship.

Brittany bravely discusses her own experience with postpartum depression and the stigma that surrounds mental health and women’s health, especially the pressure for women to always be strong. She talks about how she’s learning to be kinder to herself and how she uses her business to show her children that it’s okay to pursue what you love, even if it’s not always easy.

Brittany also shares her insights on dealing with negative reviews as a small business owner and how it’s shaped her resilience. Tune in to hear an empowering conversation about self-care, mental health, and the importance of chasing your dreams—no matter what stage of life you’re in.

Instagram: The_Love_Letter_co

In this episode, we dive into Emma’s inspiring journey, where she helps her clients embrace their beauty and build self-confidence through boudoir photography. She also partners with studios across the U.S., helping struggling businesses avoid closure and rebuild their operations. Emma is passionate about providing the best client experience, often becoming best friends with her clients by the end of the day. Her story is one of empowerment, connection, and revitalizing the photography community.

Website: Pittsburghluxuryboudoir.com

Instagram: @pittsburghboudoir

Trigger warning: miscarriage

Join us on "Petals of Possibility: Allison Zimmerman's Journey into Wedding Bliss with Faux Florals" as we explore Allison Zimmerman's innovative approach to wedding and proposal florals. Discover how Allison offers cost-effective, eco-friendly options through her unique rental service of faux florals, creating stunning displays that enhance romantic occasions. Allison also provides replica bridal bouquets and has authored books to assist clients in planning their weddings effectively.

Tune in to hear Allison Zimmerman's inspiring journey in sustainable floral design!

Website: https://www.floralpgh.com/

Instagram: @heirloomfloralpgh 

Join us for an incredibly raw and inspiring episode as we delve into the remarkable journey of Lindsay Olyha, a true boss lady who defied all odds to rise from rock bottom to becoming the CEO of her own six-figure med spa in Cranberry Township, PA.

From battling addiction and navigating the criminal justice system to facing judgment and overcoming immense obstacles as a single mother, Lindsay shares her journey with unfiltered honesty. Despite facing three DUIs, felony charges, and being kicked out of high school, she never lost sight of her dreams.

With unwavering determination, Lindsay graduated nursing school while on house arrest, fought for years to obtain her nursing license, and persevered through professional monitoring programs. Her resilience in the face of adversity is nothing short of remarkable.

Through her experiences, she found solace in the power of storytelling within recovery communities, which ultimately transformed her life. Now, Lindsay is on a mission to pay it forward, using her platform to inspire others and make a positive impact, one person at a time.

Tune in to hear Lindsay Olyha's powerful story of redemption, triumph, and the unyielding strength of the human spirit.

Website: www.scrubdesthetics.com

Instagram: @aesthetic.np.lindsay, @scrubdesthetics