The 21st Century Creative

SheEO: Women Transforming Entrepreneurship with Vicki Saunders


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Entrepreneur and investor Vicki Saunders believes the future belongs to businesses that combine profit with purpose – and she’s built a global funding network to prove it.

Fed up with a system where only 4 per cent of venture capital backs female founders, Vicki created SheEO (now Coralus) – an ecosystem where women lend money, expertise and market access to game-changing ventures on radically generous terms.



‘What if capital kept circulating in a perpetual fund – and every loan came with 500 mentors?’ Listen below to find out.






Episode summary
Vicki Saunders

Canadian serial entrepreneur, mentor and author, Vicki has floated a company on the Toronto Stock Exchange and advised governments on innovation. Through SheEO she invites cohorts of 500 ‘Activators’ to contribute $1,100 each, creating zero-interest loans and a powerhouse network for women-led, impact-driven businesses.

Big ideas in this conversation
  • Radical Generosity – crowdfund capital and community, then recycle the money for ever.
  • The perpetual fund – repayments from one venture bankroll the next, generation after generation.
  • Collaboration beats competition – ventures divide the pot themselves and share skills to multiply impact.
  • Post-hero leadership – step aside from winner-takes-all and design systems where everyone rises.
  • ‘Everything’s broken – hooray!’ – when old structures crumble, creativity gets room to rebuild.
  • Advice worth hearing in full
    • Clean your people closets – curate a circle that lifts you up and ditch voices that drag you down.
    • Follow flow, not force – ease is often the sign you’ve found the right solution.
    • Profit + purpose – measure success in both finance and social impact.
    • Start with what feels simple – solving the ‘easy’ part can unlock a market-changing idea.


    • Where next?

      Discover how to become an Activator – or apply for a zero-interest loan – at sheeo.world (rebranding to Coralus).

      About The 21st Century Creative podcast


      Hosted by creative coach and award-winning poet Mark McGuinness, The 21st Century Creative podcast helps you succeed as a creative professional amid the demands, distractions and opportunities of the 21st century.

      Each episode features insights from Mark and interviews with outstanding creators – including artists, writers, performers, commercial creatives, directors, producers, entrepreneurs and other creative thought-leaders.

      Make sure you receive every episode by subscribing in Apple Podcasts, Spotify or wherever you listen.

      Join the mailing list to have every episode delivered to your inbox, along with the free 21st Century Creative Foundation Course.

      The post SheEO: Women Transforming Entrepreneurship with Vicki Saunders appeared first on Creative Coach | Mark McGuinness.

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