Katherine Homuth, founder and CEO of SRTX, Makers of Sheertex, walks our host, Joe Mimran, through the journey of turning the brand into an exporter success story. Their insightful conversation touches on pricing, scaling, marketing, a seamless entry into the American market and more. Find out how leveraging intellectual property and an industry outsider perspective made Sheertex an industry leader.

To know more: ⁠⁠https://go.edc.ca/exp-imp-pod_sp⁠