Shel is co-author with Robert Scoble of ‘Naked Conversations’ – the best-selling book on corporate blogging. Shel is a writer and consultant. A veteran of the IT industry he was founder and CEO of a US Silicon Valley PR Agency that specialised in new business start-ups.In this program we talk to Shel about the state of corporate blogging in the US and Internationally and what he sees are some of the trends.