Shelf Confidence

Kicking off Season 3 of Shelf Confidence, Paul Myers, marketing and communication specialist for Westfield Egg Farm, shares how its brands Nature's Yoke and Utopihen Farms focus on health, ethical farming and sustainability. What starts with a simple egg leads customers down a lifelong journey.

Reach out to Paul at [email protected] or visit westfieldeggfarm.com to learn more.

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With his love for food and people, Joe Fasula is made for grocery retail. The owner of Gerrity's Supermarket joins Pennsylvania Food Merchants Association's Shelf Confidence podcast to talk about their roots in northeast Pennsylvania, adapting to meet the needs of customers, being honest with the community and planning for the future.

Thank you to all of our featured PFMA members and sponsors who joined us for Season 2! We'll be back in July with new episodes.

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Tony Gaines, CEO of Stewart's Enterprises Inc., has years of experience in the beverage alcohol industry, CPG, distribution and more. On Pennsylvania Food Merchants Association's Shelf Confidence podcast, he shares how he's tapping into beer's playbook to bring an iconic American soda into the adult beverage category with Stewart's Spiked.

Visit stewartspiked.com or contact [email protected] for more information. 

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As the fourth generation to operate Charley Family Shop 'N Save, Tom Charley is a community fixture. Tom joins Pennsylvania Food Merchants Association's Shelf Confidence podcast to explain how years of experience, longtime relationships and a strong network (and the willingness to take some risks) add to the benefits and advantages of working as an independent retailer.

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With its roots dating back 270-years in Pennsylvania, Rutter's understands the significance of staying connected with its community. Chris Hartman of Rutter's joins Pennsylvania Food Merchants Association's Shelf Confidence podcast this week to chat about the ways family and community drive decisions at Rutter's.

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If the need is there, Bracey's is willing to help! Katie Gallagher, dietician and spokesperson for Bracey's Supermarket, Inc., joins Pennsylvania Food Merchants Association's Shelf Confidence podcast to share the many ways Bracey's cares for the communities it serves.

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Well known for their luscious PA Farm Show treats, Dave Smith, executive director of the PA Dairymen's Association, joins the Pennsylvania Food Merchants Association's Shelf Confidence podcast to talk milkshakes, PA dairy farms and connecting with the community.

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Lisa Dell'Alba, president and CEO of Square One Markets, joins Pennsylvania Food Merchants Association's Shelf Confidence podcast to talk about the opportunities and challenges of running a family-owned convenience store chain. Lisa, who is vice chair of the PFMA Board of Directors, stresses how working with associations is a key to success.

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Scott McCance, chain account manager of convenience at D.G. Yuengling and Son, Inc. joins Pennsylvania Food Merchants Association's Shelf Confidence podcast to share how the PA-based, multi-generational business has thoughtfully grown and expanded. Most recently, a joint venture with Molson Coors brought Yuengling to Texas. 

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Every retailer claims to have the cleanest space, tastiest sandwich and best customer service, but how do consumers know? Meghan Mattern and Michele Truelove of High's convenience stores join the Pennsylvania Food Merchants Association to share how they became Safe Shop Certified. The third-party certified, 10-point checklist of safety and sanitation measures is a new program that recognizes retailers for high standards.

Shelf Confidence also welcomes John Lofstock, editor of CStore Decisions, to discuss how and why the program started. To learn more, visit safeshopassured.com or email John at [email protected].

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