My guest this week is the authentically awesome Sheli McCoy an elite level Crossfit competitor and owner of Complete Phyzique.

In this episode Sheli and I discuss:
- How Sheli got into Crossfit and eventually ended up competing in Crossfit competitions.
- The importance of finding a form of exercise that not only fits your physical goals and needs but also fits you psychologically and socially as well.
- How Crossfit is empowering Women's training by shifting the focus away from purely physical appearance to focus on performance, especially strength, and how it has impacted Sheli and others.
- How Crossfit has created some very positive Female role models, if Sheli sees herself as a role model to others and the impact she'd like to have on the Fitness Industry.
- The importance of authenticity in life and the Fitness Industry.
- Why some people seek punishment from exercise and the areas of focus required to potentially manage the situation.

Plus a load of other awesome gems from Sheli