This week's Podcast sees the return of Matthew Ibrahim.

In this podcast we discuss:

- What currently has Matthew excited when it comes to fitness, coaching, his Ph.d and public speaking.
- The importance of building lower body resiliency and durability.
- How to effectively train the lower limb, especially the Soleus, and why it is important.
- How to effectively train the adductors and why it is important.
- How to effectively build hamstring durability and why it is important.
- How Matthew programs eccentrics and isometrics for the lower body to build tolerance and capacity.
- How Matthew programs plyometric work to build lower body resiliency.
- What Books and Resources Matthew is currently into.
- Plus a tonne more great conversation.

Matthew's Bio:
Matthew Ibrahim serves as Co-Owner, Director of Strength & Conditioning, and Internship Coordinator at TD Athletes Edge in Boston, MA. He is also an Adjunct Professor at Maryville University and Endicott College, in addition to being a Ph.D. student at Rocky Mountain University in the Human and Sport Performance program. As a public speaker, he has provided presentations at Google Headquarters, Stanford University, and Equinox, in addition to speaking at several NSCA conferences and clinics. As a writer, his articles have been featured in some of the world’s largest publications, such as Men's Health, Men's Fitness, Men's Journal, TrueCoach, and T-Nation

Links mentioned in the Podcast:
Matthew's IG:
Matthew's YouTube:
Lower Body Resiliency:
Soleus IG Post:
Calves IG Post:
Adductor IG Post:
Nordics IG Post:
Razor Curl IG Post:
Askling Protocol IG Post:
Wall Sit w/ Soleus ISO IG Post:

This week I'm joined by Laura Hoggins, aka Laura Biceps. Laura is a Coach, the Director of The Foundry and Author of 'Lift Yourself'.

In this podcast we discuss:
- Laura's interesting backstory from sporty child to high-pressure executive to then finding her love for lifting and coaching.
- Why Laura works so hard to break stereotypes and which ones she truly hopes to squash.
- How Laura coaches Clients who want to do "all the things and all the classes" so that they can get the results they deserve whilst still enjoying their fitness journey.
- How Laura might structure a weekly training schedule for a General Population client and how she measures progress.
- The biggest myths and fears females face when undertaking a training journey and what the truth is.
- How Laura sees the Personal Training landscape changing in the future, especially since the impact of Covid-19

Laura was a pleasure to talk with and full of great insights.

For more from Laura:
IG
The Foundry IG
The Foundry Website
Her Book on Amazon:

Laura and I also discuss Jenny Todd, an incredible coach and Donna Moore, the World's Strongest Woman. To find more about them:
Jenny's IG:
Donna's IG: 

In this podcast, my guest is Tom Hibbert. Tom is a Strength Coach and Athlete who is the owner of Winning Strength & Winning Strength Online. Tom is also a highly decorated Strongman competitor and World Record Breaker in the Log Clean & Press.

In this episode we discuss:
- Why Tom created Winning Strength Online and how it can help Coaches and Lifters.
- Why Tom is such a patient and methodical Coach and Athlete.
- The importance of data tracking and key performance indicators.
- How Tom is currently preparing to break another World Record.
- How Tom builds out an exercise hierarchy to enhance the ability to peak a specific lift, how he tracks it and when and how to adjust.
- How Tom knows what method or system to use to achieve the desired outcome for himself and his clients.
- Tom's favourite approach for peaking a lift.
- When sleep is on point, what other recovery methods does Tom utilise and why.

For more from Tom:
- Tom's Instagram: https://www.instagram.com/tom.hibbert1/
- Winning Strength's Instagram: https://www.instagram.com/winningstrength/
- Winning Strength Online Website: https://winningstrengthonline.com
- Winning Strength Gym Website: https://winningstrength.co.uk

Fitness Marketing, Social Media success, Lead Generation and the steps required for a successful Product Launch.

In this week's podcast, I'm joined by Fab Giovanetti. Fab is an award-winning entrepreneur, supporting people making a positive impact through their marketing. She is known as the founder of Creative Impact, a collective of hundreds of creatives making a positive impact on others and the planet.

Through her community and her online mentoring, she touched over 100,000 people from all over the world - she is a keen speaker, writer, and published author, as well as guest lecturer across the UK.

In the podcast we discuss:
- The common marketing errors trainers make and how to solve them
- The steps to take to get clarity and a true direction for your message.
- How to succeed with email marketing
- How to win when it comes to social media
- The steps to take to ensure you have a successful product launch

This episode is definitely one for Coaches and Trainers however any business can be enhanced from the information Fab shares.

More from Fab & Creative Impact Collective:
- Fab's Instagram: https://www.instagram.com/fabgiovanetti/
- Creative Impact Collective Instagram: https://www.instagram.com/creativeimpactco/
- Creative Impact Collective Website: https://creativeimpact.group
- 3-day Conference: https://creativeimpact.group/awardsconference
- Free email marketing workshop: https://creativeimpact.group/email-workshop/
- Launching a Digital Product Course: https://courses.creativeimpact.group/p/digital-product-sales/
- Fab's new book free guide: https://fabgiovanetti.com/ryto
- Content Calendar Class & Challenge: https://creativeimpact.group/mob-social-media-class/
- Pixie Podcast: https://podcast.creativeimpact.group/e/2nxxp1jn

=> Building Performance, Athleticism and Conditioning for General Population Clients, Business Ownership & Time Management

This week I am joined for the second time by Marco Sanchez. Marco is the owner of The Clubhouse Gym, he's a Performance Coach, Personal Trainer, Educator and Presenter.

In this podcast we discuss:
- How Marco managed the Covid-19 situation hitting just as he was about to open his gym and what he did to remain proactive during that time period.
- How Covid-19 highlighted Business, Coaching and Client fragility and how Marco dealt with these areas.
- The importance of Time Management as a busy Business Owner, Coach, Father and Husband.
- How Marco builds performance and athleticism with his General Population Clients and why it's important to do so.
- How Marco programs conditioning for his General Population Clients and how it isn't all that different from his Elite Athletes training.
- The importance of consistency, sustainability and repeatability in programming approaches and training.
- Why Coaches must educate themselves about managing their finances and Marco's advice on where they need to start.
- Plus much more great conversation

For more from Marco:
Marco's IG: https://www.instagram.com/notmarksanchez/
The Clubhouse IG: https://www.instagram.com/theclubhouse/
Website: https://coachmarcosanchez.com/

I'm flying solo again this week [I promise I'll have a guest next week] so decided to answer a question that was sent to me 3-4x in one day.

"Adam, what are your thoughts on people doing random workouts?" 

So, in this week's episode I discuss:
- My thoughts on random training.
- Why specific training principles state that random training is not the best way to train.
- Why "keeping the body guessing" is bullsh*t
- Why people who often do random training can see results.
- The important factors that get missed when training is random.
- 4 ways to build in unstructured training to your program to "scratch the itch" without harming your progress.

If you're interested in joining my Female only training program, Empow[Her], head over to https://empowhertraining.com/sign-up and take advantage of a FREE 14 day trial.

This week I'm flying solo for the podcast.

In the episode I discuss:
- Why motivation fails you at times and how you control its impact on your goals.
- The importance of having true clarity when it comes to your values and vision before you begin goal-setting
- The questions you need to ask yourself to get clarity on your values
- Why understanding what you want for the future and who you need to become to get it is key to help you set impactful goals.
- How to set goals that lead you to the life you want
- How the right daily habits can make achieving your goals easy and why you need to make those habits stupidly simple.

This episode I'm joined by my good friend and the "Dennis Rodman of Fitness", Wesley Showalter, aka Showdub.

I had a blast recording with Wes who might be the most likeable person in the Fitness Industry. We discussed:

- How Wes has been so successful with rebuilding his Business every time he has to move states due to his Wife's job.
- How Wes utilises Group Fitness Classes to build a strong Personal Training Business.
- Wes' approach to General Population programming and training.
- How to manage and merge both Gym-based and Class-based training to still ensure great results are achieved.
- Why flexible programming and autonomy are so important 
- Wes' Top 5 Tips for Coaches to maximise their Seminar Experiences 
- Plus a whole lot more serious and not so serious content.

My guest this week is Roy Ritchie. Roy is the founder of RX2 Fitness, his Online Coaching platform focusing on Training, Nutrition and Habit formation.

In the episode we discuss:
- How Roy's personal journey with obesity, depression and a heart defect led him into the fitness industry.
- How Roy helps his clients identify the story they've been telling themselves, what their why is and how he helps them overcome it and achieve their goals.
- Roy's coaching approach to habit formation with his clients.
- What Roy's Nutrition and Training Foundational Principles are.
- The importance of understanding and working with the Client's ability and preferences and also trying to educate them on how to self-manage their Training and Nutrition.
- Why it's important to understand that your progress will be different from other people's and why comparison is the thief of joy.

For more from Roy:
Website: https://www.rx2fitness.co.uk/
Instagram: https://www.instagram.com/rx2_fitness/

My guest this week is Tom Hamilton. Tom is a successful Coach in many areas of the Fitness Industry. He is a Coach at W10 Gym, he has his own Online Coaching Business 'Lift Strong, Look Strong', he is the Head of Education for the IFBA and he is also the Co-Founder of the PFCA as well.

In this episode we discuss:
- Tom's journey through the Industry and how he found transitioning from Coach to Trainer Educator.
- Programming considerations for the Strength Athlete, Physique Athlete and the General Population Client.
- Effective ways to monitor and track progress with clients that goes beyond just tracking the weight on the bar.
- The biggest gaps Tom sees in Coach's development and how to avoid them.
- The 3 biggest lessons Tom has learned during his 10+ year career.
- Plus a load more great conversation.

To find more from Tom:
Look Strong, Lift Strong: https://www.instagram.com/liftstronglookstrong/
IFBA: https://theifba.com/
PFCA: https://www.instagram.com/the.pfca/
W10: https://w10.fit/