Shelter, the UK housing charity, made the news with its bold cost of living 'hacks' campaign satirising the government's 'stick-a-plaster-on-it' advice. "Marketing is a really powerful industry" and Helen Saul, Shelter's Head of Marketing, wants to do it for good, not for money. Helen talks through what the end goal was for the campaign, why employee advocacy is underrated and challenges anyone who works in sales to an email marketing duel.

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