This week on “Aim Higher,” I had the chance to sit down with longtime friend Shep Hyken, a man who is a legend in the field of customer service research and training. Shep is a New York Times and Wall Street Journal bestselling author and has also been inducted into the National Speakers Association Hall of Fame. We talked about his book, “The Cult of the Customer,” and how it fits in with his overall work on creating amazing experiences for customers. Shep has a great passion for keeping the customer at the center of every business discussion, and that holds true for leaders looking to improve their performance, of course. He shared some great, practical suggestions that you can use every day, and I think you’ll really enjoy what he has to say.