[Voiro Podcast - Season 5 Episode 2] Discover the captivating world of human behaviour and advertising on the Voiro Podcast! Join us as Varadha Raghunathan from BigBasket takes us on a fascinating journey through the psychology of nudges and decision-making.

In this eye-opening conversation, Varadha and Anand explore:

1️⃣ [1:08] Varadha’s inspiring journey and his role at BigBasket.

2️⃣ [8:45] Uncover the perception of digital nudges in the era of screen overload.

3️⃣ [11:05] Behavioural economics in retail and how people perceive

4️⃣ [25:01] Dive into common cognitive biases.

5️⃣ [26:18] Learn how the retail industry leverages human behaviour insights.

6️⃣ [41:53] Understand why applying cognitive psychology to ads is about influence, not manipulation.

7️⃣ [56:19] Explore how BigBasket deciphers consumer behaviour and implements effective nudges.

8️⃣ [1:00:26] Delve into the future of generative AI's impact on scaling nudges.

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CC: Rory Sutherland, Payless, Loreal, IKEA, BigBasket, Midjourney, Entropik, Lava Kumar

#advertising #monetization #behaviouraleconomics #nudge #rorysutherland #marketing