Shereos, it is time to consider what services you have to offer, how you will package your offerings, and how much you will charge. We are in business to make money, but it can be a sensitive subject. Today, the Shereos of Small Business bring their industry-specific perspectives to the table to discuss different considerations surrounding price points and how to communicate your fees.

Chelsea weighs the option of posting prices (or ranges) on her website versus quoting the package price only after a consultation. This leads to Janice sharing her experiences of price testing new services with clients to determine if it is the “right” price; this means feeling good about the work you did for what you charged and the client feeling good about the work received for the price they paid. Delores closes the discussion with ways to check in with your emotional reactions about each segment of price listing. How do you feel when setting your price? How do you feel when quoting your price to a prospective client? And, finally, how do you feel after the services are rendered? Is it possible to set prices that allow you to respect yourself and your work while maintaining respect for your client and the product or service they expect? Can you set prices at a win-win rate?

Are annual business plans necessary? Are they useful? Do they help stave off procrastination? Or do they cause anxiety and even lead to a sense of failure when milestones or goals aren’t met? Do you fear they are too confining and may cause you to miss out on a great project because it doesn’t fit into the yearly plan? Delores Garcia, Janice Plado Dalager, and Debra Ann Dotson tackle these questions and a whole lot more in this episode of Sheroes of Small Business.

Janice, Delores, and Debra continue their discussion about having a strategy when you decide to outsource tasks to a virtual assistant (VA). The conversation naturally progresses into different owner mindsets when it comes to spending money in our businesses, which involve determining "investment vs. cost," as well as marketing, value, and pricing. We conclude the episode with Janice's passionate reminder that workers are not robots and how female business owners have the power to change business culture when we uphold humanity in the workplace.

In this episode of Sheroes of Small Business, Delores Garcia asks Janice Plado Dalager to explain the advantages of hiring a virtual assistant to help us with our various business tasks. You know, those necessities that we either don’t have time to do or don’t understand how to do ourselves. Janice also discusses where to find a virtual assistant and how much you can expect to pay. 

Welcome to Sheroes of Small Business.

In this episode, you will get to know the regular contributors to this podcast:

Debra Ann Dotson (host) is an author of several murder mystery novels and the owner of Red Canyon Publishing, a small publishing company dedicated to helping first-time authors write, edit, and self-publish their fiction or non-fiction books.

Janice Plado Dalager began her entrepreneurial life in 2007 when she founded a coaching practice then moved on to a virtual assistance agency/consultancy. Each business had its own intention and purposeful style with the goal being to support the client in discovering the energizing ease of working in their own natural style.

Delores Garcia is the founder of Delores Garcia Coaching, home to F.L.Y. Girl Nation. Delores is a personal coach for ambitious women who privately battle depression and anxiety, despite all of their goals and achievements. She brings Life Coaching, Personal Training, and Nutrition strategies to the coaching table for her clients while building on the foundation of subconscious programming to heal the blocks that keep her clients stuck. Heal first, then blossom into the greatness you were created for!

Chelsea Tana is our resident social media guru! She has several years' experience in digital marketing, management, and client engagement, and has proven herself to be a key asset in growing brand awareness, creating original content, and building customer relations. Chelsea is fueled by her passion for visual storytelling and considers herself a "forever student" which allows her to stay in tune with the latest digital marketing trends.

In this episode of Sheroes of Small Business, our resident social media guru, Chelsea Tana, will provide us with social media basics—just enough to get us started and not feel overwhelmed with the various platforms. Chelsea also gives us her thoughts on how often we should be posting on social media, and all the Sheroes chime in about using Canva to create eye-catching graphics while staying true to our brand.