In this exclusive interview, Michigan Football Head Coach Sherrone Moore shares his incredible journey from graduate assistant to leading one of the most storied programs in college football. He opens up about the moment he got the head coaching job, the lessons he learned from Jim Harbaugh, and the challenges of stepping into this high-profile role.

Coach Moore breaks down his approach to recruiting, what it takes to build a winning culture, and how he evaluates coaching staff. He also shares his thoughts on NIL, the transfer portal, and the future of Michigan Football.

Plus, he reflects on beating Ohio State, the mindset it takes to win a National Championship, and what drives him as a leader.

If you're a Michigan fan, a coach, or just love football, this episode is packed with insights you won’t want to miss.

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CHAPTERS

0:00 - Intro

2:37 - Coach Moore’s first team meeting

3:52 - Pivotal moment in Coach Moore’s career

5:32 - Coach Moore as a GA

7:31 - Becoming Michigan’s head coach

11:18 - Biggest surprise first day on the job

12:03 - Growing up in Derby, Kansas

12:45 - Balancing building Michigan

14:30 - Advice to Coach Moore on day 1

15:24 - Lessons from Coach Harbaugh

16:15 - Being a coordinator under Coach Harbaugh

17:23 - Getting hired as TE Coach at Michigan

21:02 - What goes into being a great recruiter

23:38 - Building a coaching staff

24:36 - Relationships with players

27:06 - Biggest lesson from Year 1 as a Head Coach

28:38 - First win as a Head Coach in 2023

29:58 - Handling expectations as Michigan’s Head Coach

31:05 - NIL at Michigan

32:10 - Landing Bryce Underwood

33:03 - Changes needed in College Football

33:55 - Hiring Chip Lindsey as Offensive Coordinator

34:40 - Overcoming adversity

36:08 - Identifying a great offensive lineman

38:22 - Building a culture in the new age of college football

39:52 - Building from the portal vs building from HS recruits

40:33 - Michigan’s 2025 QB situation

41:33 - Michigan football under Sherrone Moore

42:17 - What Michigan needs to win year in and year out

42:59 - Building out recruiting department

43:58 - What Coach Moore wants his players to say about him

44:58 - Coach Moore’s Why

46:01 - Most proud moment as a coach

47:20 - Expanded playoff thoughts

On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.

Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.

Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.