Today is a show that we wait for all year long! We are thrilled to welcome Sue Wadden, Director of Color Marketing for Sherwin Williams back for her fourth year to discuss the new Colormix Color Forecast for 2023. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership. Sue shares her favorite colors and we chat about fun color mixes we are loving for kitchen and bath design. Tune in to get a behind the scenes scoop of the 2023 palette and hear Sue’s take on what colors are trending for commercial spaces.

IN THIS EPISODE: 

• [02:10] A brief introduction of Sue’s job and why Sherwin Williams is a leader in the color forecasting area. 
• [03:30] The research and technology behind color forecasting. 
• [08:36] 2023 Color Pallets: Terra. 
• [14:11] Sue’s favorite colors. 
• [16:05] Trending colors for commercial spaces. 
• [20:10] The future of kitchen and bath design and other favorite colors.

KEY TAKEAWAYS:

• The average time it takes a person to paint a space – from the idea to paint – is 102 days. 
• White is the most popular color year after year, because when in doubt people default to a safe neutral color. The color forecast helps push the color envelope and lets people imagine themselves in new spaces and colors.
• The 2023 forecast name is Terra and plays off the essential colors of the earth. The four pallets are Biome, Lore, Nexus, and Origen.

RESOURCE LINKS:

Episode 43: Guest – Sherwin Williams Director of Color Marketing – Sue Wadden

Episode 90 - Color Forecast 2021 With Guest Sue Wadden – Director of Color Marketing FOR Sherwin Williams

Episode 116: Color Marketing Trends with Sue Wadden

Sherwin-Williams 2023 Colormix Forecast

The Design Influencers Conference - August 17-20

BIO: 

Sue Wadden is the Director of Color Marketing for Sherwin Williams. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership. 

Kandrac & Kole was voted one of Atlanta’s Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels and personal stories on their popular blog, their podcast and via national speaking engagements. Joann and Kelly’s love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala.

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