She's Alright When You Get To Know Her - UK Podcast for Virtual Assistants

Is this your sign to take control of the best years of your life? To step away from the corporate chains?

Becoming a Virtual Assistant could be the best decision you ever make. It was certainly one of mine!

Freedom, flexibility and financial independence aren’t a dream - they’re a business model.

And your journey starts here.

Listen to find out why this journey could lead you to a destination you may never have thought possible.

I mention a few links in this episode which you can find below:

Pick what services you'll offer as a Virtual Assistant here.

Work out how few hours you'll need to work compared to your 9-5 here.

I also refer to my CPD Accredited VA Starter Guide, which you can see here.

Ever wondered what other VAs are really earning, offering, and banking?

I got the inside scoop from the person who crunched the numbers in the UK VA Survey - Gwen Backhouse - and yep, we’re spilling the tea and giving you a glimpse into what 2026 looks like for our wonderful sector.

Whether you're just starting out or scaling, you’ll want to hear this.

🎧 Hit play and prepare to take notes.

Get your copy of the survey here

Join the Society of Virtual Assistants here

Gwen mentions during the podcast about Pirkx. Find out about them here.

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Download my free 90+ Services Virtual Assistants can Offer here.

You say you’ve tried everything to get clients as a Virtual Assistant - let’s check that

In this episode I go on a search and rescue of two Virtual Assistant's LinkedIn page and websites and share exactly why they're not yet getting any traction, despite their brilliant efforts.

I can’t turn water into wine, but I can turn crickets into clients.

In this episode, I mention:

LinkedIn Course (for those stuck at profile level)

Train ChatGPT (if content is the missing piece)

Looking for more clients as VA but feel like you’ve exploited all options? 

Firstly, here’s your reminder that needing clients isn’t embarrassing, every business owner needs clients - hiding your availability is actually doing potential clients a disservice. You’re allowing them to continue struggling on their own, without you!

In this episode, I’m sharing exactly what to do if you need more clients. One tip in particular could change EVERYTHING for your business.

• How to talk about your availability without sounding desperate
• What to say to current and past clients
• Why the ‘Open to Work’ badge on LinkedIn might be pushing potentials away
• And the tool VAs will be using in 2026 to stay consistently visible Train ChatGPT to write your social media posts, as if it's you.

In this episode I refer to my free Taking on Clients LinkedIn circle and Katya's AI Image Creation Course, for which I am an affiliate for.

You might be thinking: But how do I get clients as a Virtual Assistant?

You don't need to worry about that, it'll all fall into place.

Let's do things the right way, the easy way.

Step one is you choose - yes you get to choose - what services you'll offer as a VA.

That’s exactly why I created this free download 90+ services you can offer as a VA.

www.catherinegladwyn.co.uk/va-services

If you’re serious about changing your work life, if you want to create a business that fits around your life - not the other way round - this is your sign. Becoming a Virtual Assistant could be the best decision you ever make.

What ChatGPT and other AI software are giving us now, has been around for years in different forms. Google provides incredible information, some of which is absolute tosh and other bits give us knowledge we’d have only gathered on a Tuesday, Weds morning, Thurs or Friday and two hours on a Saturday going to a library.

When the internet was first released there were concerns about how it could lead to loneliness and isolation, and I am sure it has in many ways. But it’s also opened up whole new worlds for people looking for events to go to, looking for help, wanting to reconnect with old friends, for people like you and me to create a business and reach more people than we could have without it. It also made early adopters very very rich.

With almost everything comes positive and negative, and while I think we’re all allowed to feel negativity sometimes, we mustn’t let it overtake the dreams we have.

Let me share with you how and why AI isn't going to replace Virtual Assistants. I think you'll agree by the end of this episode.

In this episode I mention this: www.catherinegladwyn.co.uk/ai

It's okay to want to make more money, but we can sometimes feel like asking 'how' is a bit greedy.

It's not.

The more income you have the more you can do to give you even more freedom and luxury.

• - get a cleaner
• - have your meals delivered (Simmer)
• - add to a pension
• - buy premium bonds
• - pay off a lump sum on a debt
• - buy an electric bike, in duck egg green, with a wicker front basket (I want one but am not allowed after a scooter incident a few years ago)

Anyway, as always, I digress.

Listen to today's podcast to hear a few ways you could make more money in your Virtual Assistant business - ethically!

Links mentioned: www.catherinegladwyn.co.uk/packages

I couldn't even pop out to get a magazine when I was a new Mum!

Whereas Caroline started her business with an 18 month old baby, and pregnant with her second.

I'm joined in this episode by Caroline Marshall, the founder of Upsource, a multi award-winning Virtual Assistant agency and a growing community of fractional, high-calibre Business, Executive, and Virtual Assistants.

Find out how she went from start up to fully booked in 3 months. To now having a team of 36 (not a typo) associates.

How did / does she do it?

Caroline generously shares her secrets in this episode.

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Caroline began her career in Personal Assistance, Business Support, and Events. She entered the Assistant industry in 2010 and moved to Virtual Assistance in 2016, first as an employed VA, before launching her own agency in 2020. Her hands-on experience and deep understanding of the assistant role have shaped Upsource into what it is today.

Her personal journey through motherhood, redundancy, the pandemic, and entrepreneurship inspired her to launch the ‘Bump to Business Owner’ podcast, where Caroline shares the real stories of founders who are also mothers, exploring how they navigate business and life.

We need to share who YOU are online as well as what you do to help you stand out, so we need to find your tone of voice and allow potential clients to really get to know the face behind the business.

I hope some small tips in this episode help you do that, or confirm you're already doing all the things.

I make an exciting recommendation in the podcast about a course by my friend, Katya Varbanova, a course which I am having hours of fun with and one that's changed my creativity and content beyond anything I could've done.

I promised to share the link, which is here: https://shop.viralmarketingstars.com/a/2148130170/pvmy92sk

The link is an affiliate link which means I may benefit financially if you make a purchase. I never recommend any products or services that I don't use in my own business on a regular basis.