Is email marketing dead? According to my guest on this episode, if it is, it should probably be a zombie on the Walking Dead due to the many times it's been declared dead and come back to life.
The bottom line is this: Email marketing is alive and well, stronger than ever, and here to stay. And you want to be in it to win with it.
Today’s guest, Jennifer Burke, lets me borrow her brain to tap into her brilliance about all things email marketing. Whether you're new and just getting started with email marketing or you've been at this for a while, Jennifer shared information to help you with whatever level you're at right now.
And Jennifer didn't just give us info about email marketing. She also dropped tons of nuggets about building a community, leveraging social media, optimizing your lead magnet and so much more.
Get your coffee ready along with your notebook and pen. You'll wanna take notes on this one!
Don’t Miss Inside This Episode:
- The best way to build a relationship with your followers (hint: it doesn't involve crazy dancing and pointing on TikTok!)
- Statistics about the effectiveness of email marketing vs. social media for growing your business and sales. This will shock you!
- How to leverage social media and why you want to move people off the social platforms and onto your email list.
- The best type of lead magnet to create, how to create one quickly, and why waiting until you've got it perfect is a big mistake.
- A big 'No-No' that many people commit after networking events. Don't do this.
- Why 'one size fits all' doesn't apply when you're deciding on an email service provider (ESP).
- At least 5 different strategies you can easily implement to grow your email list starting today.
- What are 'essential emails' and when is the best time to send these?
- Why your social media 'link in bio' call-to-action should be redirecting visitors back to your website, not some software 'tree' with a list of links.
Links and products mentioned in today's episode:
Active Campaign email service provider --Jennifer and Melissa both use.
Jennifer's free Email Set-Up for Success Guide. This is Jennifer's most successful freebie opt-in that she talks about in the interview.
Jennifer's free Fix Your Freebie guide-- Jennifer walks you through how to improve your lead magnet.
The Mighty Easy Email Gifts Workbook - No more procrasti-planning for you!
Exclusively for all the listeners of the She's Got Content podcast; Jennifer created a super special discount coupon = YES17 just for you. [Thank you so much, Jennifer!]
Instead of the $27 regular price, you'll pay only $10 for this workbook which will walk you through how to get your first [or next] email list-building freebie done in record time. Not just any old freebie. Jennifer shows you how to pick the best idea to attract your most aligned ideal clients to your new freebie. And you can use this workbook over and over. Get your copy now.
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Head to IG and continue the email marketing conversation over at Instagram : @drmelissabrown
About Jennifer Burke
Jennifer Burke is a marketing geek and darn proud of it!
Jennifer is there for you--the busy solopreneur, coach, author, or creator who stumbles on marketing technology. Jennifer has all the deets about email services, landing pages, and managing social media. She explores the tools and really digs into them to unpack the good, the bad--the pros and cons-- inside those tools, so you don't have to; you merely borrow Jennifer's brain!
Jennifer loves coaching her clients to promote their businesses with confidence.
She's also a geek about all things sports, wine, photos, and grilling! Ask Jennifer about her favorite wine app.
Jennifer's Website
Mighty Marketing Mojo
Connect With Jennifer on Social
Facebook: Mighty Marketing Mojo
Instagram: @mightymarketingmojo
About Your Host
Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:
She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!
Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
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