Correction from the episode: It turns out Nicole cannot do basic maths, and calculated weekly trend reports over three months as 16 trend reports, instead of 12. Be sure to sign up to our weekly trend report here to get your first three months (also known as TWELVE trend reports) for free using the code SocialSlay.

Today’s episode of Approved is one for the Swifties.

In a chat with Melbourne Social Co’s Head of Social Media Sam, we deep dive into Taylor Swift's very public current era, our thoughts on the NFL jumping on board the publicity bandwagon and whether Taylor is actually an SEO genius. And of course, there are some recent purchases that we need to approve.

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