My guest Lawsie aka Lauren Law. Lawsie is an ex-accountant and ex-financial advisor and now works with Melissa Browne in delivering Mel’s signature online course, The My Financial Adulting Plan. While Mel is very much the face of the course, Lawsie enjoys being behind the scenes and working 1:1 with women to help them reduce their financial overwhelm, understand why they behave the way they do with their finances and help them design a life they’re excited about.
I invited Lawsie to unpack some pricing psychology concepts when it comes to getting pricing right for your business! If you are at the start of your business journey and you want to avoid costly mistakes or you’ve been in business for a while and you want a better understanding of how to price your products and services to your customers - tune in! This one's for you!
Cost base vs value based pricingWhat is it & how can you apply it?Psychology pricing conceptsCharm pricingPrice AnchorsSector based pricingAvoiding creating decision fatigue for your customersHandling shipping costsLinks mentioned in the show
Join the Ready to Rise Program www.donnahann.com Get Lawsie's free resource www.melissabrowne.com.au/podcasts-shes-in-business Find Lawsie on Instagram @lawsie_ or @moremoneyforshoesFind out more about Melissa Browne courses www.melissabrowne.com.au Want to learn more about Donna and the programs available?
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