In this episode of She’s Lost Control, Camila sits down with Zerrin Oteng — Senior Creative Producer and Marketeer — to break down how to build a long-term career in creative production and marketing.
With over 12 years of experience across media, music, entertainment, fashion, and tech, Zerrin has delivered global campaigns for HBO, Warner Bros, Universal Music, and LADBible, creating high-impact work across video, photography, live events, and social-first marketing strategies.
We talk about how to use culture and community to drive brand relevance, the difference between creative strategy and execution, and why side hustles and personal projects are essential. Zerrin also shares insights from founding her creative ventures — WANDER, her creative collective, and AfroSamba, a culture-led events platform celebrating music, community, and creativity.
In this episode, we dive into:
- Building a long-term career in creative production and marketing
- Using culture and community to shape meaningful brand work
- Why side hustles and personal projects matter
- Creative strategy vs execution in global campaigns
- Navigating careers across media, music, and entertainment
- Staying culturally relevant in fast-moving creative industries
If you work in — or aspire to break into — creative production, marketing, media, music, or brand storytelling, this episode offers practical insight, inspiration, and clarity for building a career that lasts.
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