She's Off Script

For today’s episode, we’re taking a break from our back to business basics series for a check-in episode.

Over the past couple of weeks, we have watched as the US has been forced to confront racism in a very real way. Protests and backlash following the murder of George Floyd, have taken a mental, physical ], and emotional on many of us.

Companies are getting their feet held to the fire for their role in perpetuating racism and inequality.

We have seen protests like this before but I have to say, this time, it FEELS different.

Today, I’m sharing how I’ve been processing as a mom and as a business owner. There have been so many emotions and dimensions to processing MY emotions.

As a reminder, this series of episodes is recorded during our weekly Instagram live so from time to time, you may hear me responding to comments from the audience.

For context, this episode was recorded 9 days after George Floyd’s murder, and the day after Blackout Tuesday.

Listen on Apple Podcasts

You'll learn about:

* How to find a niche for your business

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

In today’s episode, we meet XayLi Barclay. XayLi is a video coach for Online Business Owners.

She teaches them how to stand out by using video to create an online presence. Outside of meeting someone in person, video is the fastest way for potential clients to get to know you, and build enough trust to make a purchase.

Think about how you feel about your favorite Youtubers, actors, or politicians after watching them every week for years. You probably feel like you know them well.

If you're ready to share you message using video. This episode is for you.

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so amazing stories like Xayli's can continue to inspire women looking to launch their own Off Script journies.

Listen on Apple Podcasts

You'll learn about:

* The equipment we need when we start out with video

* How to get the best lighting

* Ideal types of video content for YouTube vs. Instagram

* When it’s best to invest in a professional crew vs. going the DYI route

Mentioned in this episode:

* Business Instagram: @xaylibarclay

* Website: xaylibarclay.com

* FREE guide with a basic, intermediate and advance video setup guide

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

In order for your business to thrive, you need to niche down. New business owners often start out broad because they have a fear of failure. They figure if they cast a wide net, they will catch "something". The opposite is true. If potential customers will be confused about what it is you do and how to work with you, they will not take any action.

In today’s episode, we’re talking about how to hone in on a niche for your business.

Why is it important to have a niche?

I know when you first start a business, you think your product is so amazing that everyone will want it. What ends up happening is you waste of resources trying to please everyone. 

In the long run, it's more fruitful to focus on one thing until it makes sense to incorporate other strands.

Dive into this episode with me as we explore the 3 ways you can hone in on a niche for your business.

As a reminder, episodes in this back to business basics series are recorded during Instagram live sessions. Going forward, I’ll be sharing these on Tuesdays while our regular interview episodes will continue to be released on Thursdays.

Listen on Apple Podcasts

You'll learn about:

* How to find a niche for your business

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

In today’s episode, we meet Lorell Lane. After 7 years of working with the likes of Viacom, NBC, and CW to sell television AD campaigns, Lorell decided to take the leap and go out on her own.

She now uses corporate strategies to help online entrepreneurs create Facebook/Instagram AD campaigns that have scaled her clients into million-dollar brands.

During our conversation, Lorell shares common mistakes she sees business owners making. She also outlines how we can run high converting ADs that result in high-quality leads. One of my favorite tips from Lorell is “DON’T hit that boost button…EVER because it’s only meant for reach, not results."

If you’re someone who has been disappointed by Facebook or Instagram ADs in the past, this episode will have you ready to try again!

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so amazing stories like Lorell's can continue to inspire women looking to launch their own Off Script journies.

Listen on Apple Podcasts

You'll learn about:

* Why your ADs don't convert.

* Optimizing your AD

* Creating a funnel

* The Return On Investment To Expect

Mentioned in this episode:

* Business Instagram: @lorelllane

* Website: lorelllane.com

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

How do you choose the right business idea?

Many of us have a rolling list of business ideas we would like to launch but how do you know which one is the right one? Some of you may have already picked an idea and jumped straight into building a website or dreaming up new products.

What happens when the inevitable storms come? Will the business you've built make it?

For today’s episode, we’re kicking off a new series called back to business basics, where we will cover the foundational basics a business should have in place

To kick off this series we’re talking about how you can choose the right business idea using these 5 Steps.

These 5 steps are not meant to be an exhaustive checklist but will help you take the first pass at your list of business ideas. Evaluating a new business can have so many nuances depending on the industry, size, personal background, and many other factors.

But if you’re looking for a way to whittle down your list of ideas, this is a good place to start.

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so your amazing stories can continue to inspire women looking to launch their own Off Script journies.

Listen on Apple Podcasts

You'll learn about:

* How to pick the right business idea for you

Mentioned in this episode:

* On live with me: @crystalcajuste

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

In today’s episode, we meet Tianna Tye. Tianna is an Industrial and Organizational Psychologist who specializes in helping online business owners become great leaders and build thriving virtual teams.

According to the global freelancing platform, Upwork, by 2028, 73% of all companies will have virtual team members. In fact, telecommuting has grown 115% in the past decade.

This trend has left CEOs, leaders, and managers looking for tools to effectively manage their virtual team members.

This is where Tianna comes in. At the intersection of business, science, and research, Tianna helps CEOs avoid leadership pitfalls as they manage their growing virtual teams.

During our conversation, Tianna shares the foundational pieces a business needs to have in place before hiring a virtual team member. She also shares several anecdotes of leadership pitfalls to avoid as we grow out teams

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so amazing stories like Tianna's can continue to inspire women looking to launch their own Off Script journies.

Listen on Apple Podcasts

You'll learn about:

* Why you shouldn't hire in a panic

* How to tell if you're ready to hire a virtual team member

* The key to motivating your virtual team

* Building trust in virtual work environments

Mentioned in this episode:

* Business Instagram: @tiannatye

* Website: tiannatye.com

* The program: Dream Hire Bootcamp

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

For today’s episode, we’re talking about the 5 steps you need in order to successfully pivot your business during COVID-19. With the Coronavirus (COVID-19) impacting the profitability of businesses across industries, business owners have had to think on their feet in order to keep their companies alive.

For many of us, the way we have done business for generations has been shattered and we’re wading through our shock and grief to find the courage to rebuild.

I once heard that pivoting is the last step between failure and giving up.

So let me ask you this. Are you going to give up OR….are you ready to pick up the pieces of your business and see it thrive again?

If you’re part of #teamthriveagain, listen to this episode to hear the 5 steps you need to take in order to successfully pivot your business.

Listen on Apple Podcasts

Mentioned in this episode:

* Need help thinking through a pivot? Book your FREE pivot coffee chat at : serwaaadjeipelle.com/pivot

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

In today’s episode, we meet Kyona McGhee. As a trademark attorney, Kyona helps entrepreneurs protect their brands.

While in college, Kyona ran a successful t-shirt business. Everything was going well until she tried to trademark her business name and discovered someone else owned the name.   As devastating as this was for her, the experience set her on a path to spare others the same painful experience.

If you dove straight into launching your business…however small….without first taking the steps to protect your brand. This is a great episode to listen to.

During our conversation, Kyona walks us through her journey to launching the McGee law firm. She also shares a detailed roadmap on the steps to could take if we chose to DIY the trademarking process.

With the pandemic on everyone’s mind, we also touch on how her business and home life have been impacted.

Also, in case you're wondering, she owns the trademark for the phrase, “Trademark my stuff.

Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so amazing stories like Kyona can continue to inspire women looking to launch their own Off Script journies.

Go Off Script as Kyona McGhee helps us protect our hard-earned brands through the trademarking process. 

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You'll learn about:

* Why she decided to launch her own practice even with student loans.

* The pros and cons of going the DIY route for the trademarking process.

* The roadmap to trademarking your brand.

* How she defines success in her business.

Mentioned in this episode:

* Business Instagram: @kyonathelawyer

* Website: trademarkmystuff.com

Announcements:

* We want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you’ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at [email protected]

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

In today’s episode, I’m inviting you into my group chat. Every week since we started quarantining, I’ve had a weekly Zoom session to catch up with my girlfriends. With everything changing drastically in the age of the Cornavirus and quarantining, it's so important to stay in touch with your loved one.

Today, you get to listen in on our candid conversation. We talk about adjusting to this new normal; romance in the age of 'Rona; managing our kids; what shows we’re binge-watching; self-care, and then also offer advice to our fellow moms.

You’re probably having similar conversations in your group chats…and this conversation is just another indicator that we’re truly all in this together.

Go Off Script with me as I catch up with my girlfriends! 

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You'll learn how we're :

* Balancing the kids and our households

* Keeping the romance alive while quarantining

* Navigating the new normal when it comes to grocery shopping

* What advice we have for our fellow moms

Mentioned in this episode:

* Instagram: @touch_of_jewel

Announcements:

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.

In today’s episode, we meet Jessica Chinyelu Anibowei. Jessica is the creator of the Women of Purpose conference, she’s an influencer, and manager to Motown gospel artist, Jonathan Traylor. As if ALL of that isn’t enough, she has created the Sold-Out-Sponsored-Secured course to show people how she has landed over six-figures in corporate sponsorships for her events.

If you’re hosting digital events or planning live events for next year, you might want to consider getting those events sponsored.  Want to learn how? Listen to this episode.

For any new listeners, here’s what you can expect. The first half of the episode will be about Jessica’s journey, and for the second half, we will dive into her workshop segment.

If this episode leaves you wanting a deeper dive on this topic, Jessica is giving our listeners $500 off her course which is called Sold-Out-Sponsored-Secured.

To get this discount <link >> and use the code: “off script”

It’s worth noting that the show has an affiliate relationship with Jessica and gets a commission if you use our link. Of course, there is no additional cost to you.

Go Off Script as Jessica Chinyelu Anibowei helps us get #sponsored! 

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You'll learn about:

* The value of taking a break to plan your next business move

* How to initially approach sponsors

* What your sponsorship deck should include

* How to tell your story when you pitch sponsors

Mentioned in this episode:

* Instagram: @jessicachinyelu

* Website: jessicachinyelu.com

* Jessica's course: Sold-Out-Sponsored-Secured

Announcements:

* If you’re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity

Thank you so much for listening!

Subscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.