She's The Boss Chats

My latest She's The Boss Chats episode is with my good friend and braniac, the amazing Michel Hogan, an independent brand counsel. Michel believes brands are built on the back of the promises you make to your customers (and potential customers), and whether you keep those promises. Michel is an extraordinary intellect and her story starts in Portland, Victoria then heads to the USA where she built up her design agency, through to her return to Australia and her rejection of the marketing industry's interpretation of what a brand is.

Michel's insights are fascinating. If your brand is not your logo, or your marketing material, or indeed your product or service, what is it? Well, Michel believes it is a mix of everything you do and say. If you have a great logo or marketing material, it doesn't mean you have a strong brand. your brand also encompasses your shopping experience, the way you market your business, and the people you employ. Listen as Michel explains how your brand starts with your intentions and your purpose and spreads out from there. This is a cracker of an interview!

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My latest She's The Boss Chats episode is with Tanessa Shears, Canadian health and fitness for entrepreneurs. Tenessa has an interesting 'spin' on health and fitness. She focuses on entrepreneurs! Based in Canada, she explains how she chose the industry with the intention of having a small personal training business and how, when she brought it online it changed everything for her. She now has clients across a much larger geographical area and is helping more and more women get fit!

Tanessa knows the long, hard hours that are put in by most entrepreneurs and that you need to be strong and fit to last the distance. She uses technology to be able to assess, and manage her clients' health - both mental and physical.

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My latest She's The Boss Chats episode is with the amazing Louise Karch, the author of Word Glue, Naming and branding expert. Louise is a 'name whisperer.' How cool is that! After growing up in Canada she moved into branding and marketing and was happily running events and managing her clients, and then her wife, an expert in the aged care sector, got a job in Australia. So they sold their house, packed up, and said their goodbyes...and then disaster struck. Louise couldn't get a visa! So they were separated for 3 years while Louise tried to get a visa approved and her wife worked for an amazing company in Australia.

And then Louise got in. And she arrived with no networks and no idea how to kickstart her career in a new country. After a bit of research, she saw a gap in the market when it comes to naming, and she went on to claim it! She is now the author of a best-selling book, Word Glue. She has worked with many companies to help them change their name (and brand) and has seen the huge difference it can make to the bottom line if the name is right. Her networks are strong (Seth Goden did the foreword for her book) and she is looking forward to launching her next book about taglines and how important they are for positioning a brand. This is an interview you will love!

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This episode of She's The Boss Chats is with Katrina McCarter, known for her books and expertise in Marketing for Mums, but she has also built all her businesses through partnerships and helping business owners understand how to harness this is going to be her focus for the next few years. Wait til your hear the story of Katrina's entrepreneurial journey. Starting from a young age with a single Mum and two beloved aunts who helped bring her up, Katrina was taught the art of budgeting and saving from primary school where she had to present her budget every term to her Mum. Once it had been approved, she was given the money and had to manage it for all her expenses including uniforms, camps and treats. What a great foundation for business!

Katrina's first business was the daily deal site for Mums, Bubbler deals. In that business she grew her customer database to 150,000 before selling and moving into the Marketing

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My latest She's The Boss Chats episode is with the amazing, inspiring Annette Densham. Writer, author, PR, Co-Founder of Obsessed Hub, Co-Founder of The Audacious Agency...the list goes on! Annette is always a pleasure to chat to, and she doesn't disappoint in this episode as we talk about women and awards, why she is so passionate about it and the difference it can make to your profile and your business if you win one.

From a nomadic start in life, Annette realised early on that she loved to write and to tell stories. She loved the idea of journalism as soon as she first heard of it and she went on to work in newspapers. She moved to Sydney to work for News Corp and she has a great story to tell of her court case against the media giant. Her career took her in all sorts of different directions, from libraries to disability care before she landed on PR (she was known as the Publicity Genie) and then on to helping women win business awards with the Audacious Agency.

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My latest She's The Boss Chats episode is with Miriam Sankuhler, a Real Estate Buyers Advocate and Franchisor.

Miriam's story is really fascinating. Miriam had a fierce desire to find stability after a difficult childhood and ended up buying her first home at 24. Since then she has become heavily involved in the property industry and now wants to help home buyers everywhere avoid paying too much or making mistakes with their purchases. Miriam's story of physical breakdown that lead her to adjust her life is a common tale. Her mission now is to help buyers and expand her business into a national franchise.

Keep an eye out at the end for her quirky fact. She was one of the 'singles' on Perfect Match back in the day!! She talks about her chaperoned 'romantic getaway' in Launceston and how she recently touched base with her 'date' after 20 years!

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My latest She's The Boss Chats episode is with Sarah Morrissy, the Founder of Little Rockers Radio. Sarah is amazing! She founded Little Rockers Radio, a 24/7 online radio station for children, over 7 years ago (waaaay before podcasts!) after being unable to find a kids channel to listen to with her own kids, and it has grown from there. Sarah also partners with some fantastic social enterprises and charities such as Red Nose and The Alannah and Madeleine Foundation (to name just two) to help them fundraise. To date she has raise over $200,000 which is a huge number!

From her early career working at Moose Toys, she worked in the health and fitness industry for years before starting Little Rockers and she discusses the challenges she encountered along the way. Sarah is such an inspiring women, you'll love this episode.

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