She's The Boss Chats

Emma Lovell is the Founder of Lovelly Communications and she's also a personal branding coach. She helps female leaders to show up and make an impact and to live and love their brand, just as Emma loves her brand. Emma comes from PR originally but she has acquired many kills along the way. She lives and breathes her brand and is passionate about helping others do the same. As Emma says, "Everyone has a story. Everyone is unique." Growing up in Engadine, NSW, Emma comes from a family of freight forwarders. Both her parents work in the industry and so do a couple of her siblings. Emma was always a gifted child and by the age of 9, she was sent to a selective school that only had 30 students.

She suffered PTSD in her final year of school and now she's a volunteer speaker for the Black Dog Institute. Emma has a passion for travelling and an adventurous spirit and has travelled to India 11 times. She started her own blog in 2009, got into social media and started her business the same year, while she was still studying at university. Emma credits her fortune over the years to have many mentors who have helped her develop herself and her business. Her biggest lessons were; always asking for help, learning from others and networking. Two quirky facts about Emma. She broke her back when snowboarding and has done a 10-day silent meditation in India which was life-changing for her.

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Most people know Jaqui as the book lady because in over 20 odd years she's published 400 business histories. She also has a business called the Book Advisor. Her vision is to change the world one book at a time. She does this by helping business people, executives and entrepreneurs share their knowledge and insights through writing, publishing and marketing their own, quality business books.

Jaqui's really passionate about writing and reading books and she's driven by helping and sharing knowledge. Jaqui has actually written 27 books and began writing as a corporate historian. When growing up Jaqui had a cousin who was NZs first female diplomat and this inspired her to study politics. Jaqui became the Youth Director of the NZ National Party at the age of 24. She's also researched and written a book about the history of entrepreneurship in Australia. She spent two years interviewing all of Australia's leading business people and entrepreneurs. Jaqui keeps fit by going to the gym, walking, swimming and enjoying taking long hikes. She also has a Master's degree in Russian Politics and has been learning to play the saxophone for two years.

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If you're a fan of MAFS then you'll know Tracey Jewel. Her background is in Marketing but since her stint on reality TV, Tracey has moved into mental health, which has always been her passion. She recently launched a new business called Batherapy after completing a diploma in Mental Health. Batherapy offers DIY sessions where you can create and take home your own soaps, candles, bath bombs, shower steamers, and soaks.

Having a marketing background has allowed Tracey to convert her hobby into a business. She's been able to create a brand with a story through her extensive marketing skills and experience. It's all about women supporting women and it's an opportunity for women to learn a new skill and create their very own income stream. Tracey has always loved self-care because it has been really helpful in managing her anxiety since MAFS.

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Pascale Helyar-Moray has over 20 years of financial services marketing and brand building experience. She's a seasoned entrepreneur and startup advisor and her latest venture are Super Rewards. Super Rewards is cash rewards for women for super, in a bid to help women close their super gap. This platform allows you to grow your super with your everyday spending. More than 500 retailers are linked, including key categories such as utilities, fashion, beauty, holidays, and insurance. Every time you shop at a Super Rewards retailer, cash is paid into your super!

Currently, it's an online platform however, instore is coming soon. The best part is that it's free to join. Previously Pascale was the Head of Marketing for the Investment Trusts and WealthManager businesses of PJ Morgan Asset Management in London and has also held senior marketing roles at BT Financial Group and BNP Paribas. She is also the Director of Communications for the Australian Gender Equality Council, an independent national organisation dedicated to achieving gender equality.

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Bron Williams is the Bias Specialist and as the Bias Specialist, she works in the area of unconscious bias. She's a keynote speaker and a writer. Bron wrote a book last year and anticipates launching it later this year. The book is called, What's Your Water. Bias is simply part of the way we think and Bron's goal is to normalize the conversation about bias to take away any stigma, guilt or judgment.

Working with asylum seekers on the Pacific island of Nauru shook Bron. She went there voluntarily when she was a Salvation Army Minister and she'd rarely mixed with anybody who didn't look or think like her and somewhere along the line, she learned that difference was a threat. Realizing her own unconscious bias, which lay latent through her conservative background growing up in white Australia, Bron had an "aha" moment. Rather than aiming to eliminate unconscious bias, she knows we are better served accepting that we are the result of our environment and inherently biased.

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Jaci Hicken is a country girl at heart and she's combining her love of food with her love for the community. Jaci is the founder of Jacican Cooking School and Food Studio. Based in Mirboo, Gippsland, Jacican is all about regional produce and Jaci runs cooking classes, as well as mentoring and coaching for food businesses. She started the business in 2012 and all of the products she uses are grown in her own garden. Jaci grew up on a dairy farm and as a young girl she would read her mum's cookbooks and she loved to bake.

Her dream was always to retire in the country, grow vegies and cook and that's exactly what she's doing. She got her chef's qualification in order to do this but she also has a business degree and journalism qualifications, so Jaci's got all bases covered in order to run a successful business. Anybody who wants to learn to cook or requires help with food-based businesses or marketing, Jaci is the woman for you!

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Sam Winch is fabulous and she's a firecracker! Sam is also the Course Creator and she spends her time building online courses and helping others create their own courses and workshops. Sam has over 16 years of experience facilitating and a decade of building courses and she's an expert at what she does. Sam fell into it by accident. She never really knew what she wanted to do and dropped out of University during her first semester.

Sam says she's only average but she's definitely far from it. Her first job was a casual position at Kmart, at the age of 17 but by the time she turned 24, Sam was the General Merchandising Manager at her store and was in charge of millions of dollars in turnover. She also had 2 little children at the time and was working 60 hours a week. This was the turning point in Sam's life and the end of her retail career. She's unstoppable!

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Sandy Davies is a Menopause Advocate and Founder of Happy Pause. When Sandy found herself going through peri-menopause, she found herself going through many physical changes, and she soon discovered that she wasn't going to get many answers from doctors. Sandy tried many products to assist with her symptoms, specifically vaginal dryness, but she either reacted badly to them or found that they didn't work.

So Sandy founded Happy Pause, an all-natural product to help women suffering from dryness caused by menopause, chemotherapy, and periods. Sandy lives in Far North QLD, in the Daintree but grew up in a small town in Kansas, USA.

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Cathy Dimarchos is a big believer that you need to be the "whole of you" and not wear masks. She says that if you actually allow yourself to be seen for who you are, people will relate. Cathy calls herself the Alchemist of Strategy and she hears what people DON'T say, and works out what they really want to do. Cathy's background is in finance and business. Through the business she founded, Solutions 2 You, Cathy has also developed leadership programs for young kids in Tanzinia, Africa. These programs teach kids skills that aren't taught in schools.

She and her teenage daughter once lived with a Maasai in Africa for three weeks. Cathy has been returning to Africa for seven years now where she works in orphanages, helps build water tanks, and helps build skills as well as mentoring entrepreneurs, and this has now developed into her leadership programs. Everything Cathy does is based on her values and boundaries. It's a cornerstone of how she does business. Cathy walks her talk!

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Pollyanna Lenkic is a trailblazer! She is a coach, mentor, facilitator and speaker, and founder. Pollyanna is a high-performance coach, helping organisations create environments and cultures where people want to be their best, but more importantly, where they can be! The teams and organisations Pollyanna has worked with get a 25% uplift in engagement and performance. She's been doing this for 20 plus years and she has a really diverse client base. Pollyanna is deeply committed to seeing the gender equity rusty dial blasted and moved!

She's been educating leaders and CEOs for decades that running yet another confidence-building program for women is not helping women. Pollyanna believes that women need opportunities and programs to help them be their best. Gender equity is her passion and she's changing the conversation and awareness by teaching men what women need to succeed. At 24, she co-founded a specialist IT consultancy in London, which grew from humble beginnings and had an annual turnover of 11 million pounds. She's always challenged her fear barriers and she has a love for skydiving. Pollyanna's motto is, " Always leave when you're having a good time!"

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