Why do we get excited when an idea drops… but lose steam halfway?
 Why do unfinished projects follow us from season to season?
 Why do we start strong but struggle to land the plane?

In this episode, I break down the real reasons you don’t finish what you start — and none of them mean you’re lazy, unmotivated, or unserious. They’re human. They’re fixable. And once you understand them, you can finally break the cycle.

We’ll talk about:

• The psychology behind follow-through
• Why clarity matters more than motivation
• The hidden fears that quietly slow you down
• How to create momentum you can actually sustain
• The systems that help you become a finisher, not just a starter

If you’re tired of half-done ideas, abandoned goals, or momentum you can’t maintain… this episode will feel like someone turned the lights on.

It’s time to become the woman who completes things.
 The woman who closes loops.
 The woman who finishes strong.

Press play - let’s talk about it.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

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...

If you’re tired of feeling “qualified but invisible,” this episode is for you.
 Today, we’re diving into what it actually takes to build an authority brand - the kind people trust, refer, quote, and invite into rooms you once prayed for.

This doesnt ask you to be loud, perfect, or everywhere at once.
 It’s about clarity, credibility, consistency… and the quiet inner work that makes people believe you before they even meet you.

In this episode, I break down:

• Why authority starts with identity, not strategy
• The difference between expertise and authority
• How to position yourself so the right people take you seriously
• Simple signals that instantly elevate your brand
• Why most women stay “behind the curtain” — and how to step forward with confidence
• The authority-building habits that create momentum in your niche

Whether you’re growing a business, a platform, or a message, this episode will help you stop shrinking, start standing out, and show up like the woman your next level requires.

Hit play - it’s time to build a brand people trust.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

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Linkedin

...

2026 isn’t the year to start from scratch, it’s the year to strategically evolve.

In this episode, we’re breaking down what every ambitious woman needs to build a personal brand that commands authority, creates opportunities, and aligns with her next level.

You’ll learn:

•The five non-negotiable foundations of a powerful brand in 2026

•How to position yourself as a thought leader (even if your audience is small)

•What’s changing in the online landscape  and how to adapt

•The mindset shifts that separate visible experts from invisible talent

If you’re ready to stop blending in and start building the kind of brand that gets remembered, this episode will give you the clarity and direction you need to walk into 2026 with purpose and power.

🎧 Tune in, take notes, and start building your blueprint for next year’s growth.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

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Twitter

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Linkedin

...

After 90 episodes, I wanted to pause and breathe this one in.
This milestone is about becoming.

In this solo episode, I’m reflecting on the biggest lessons I’ve learned from building She’s the Brand - about faith, storytelling, obedience, showing up scared, and trusting God with the outcome.

From learning that clarity comes from movement, to realizing that rest is also work, to understanding that your becoming is the brand, this episode is part gratitude, part growth, and all heart.

If you’ve ever wondered whether your small steps matter… or whether anyone sees the seeds you’ve been planting, this one’s for you.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

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Twitter

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Linkedin

...

What does it really take to grow something beautiful — and keep it growing?
 In this week’s episode of She’s the Brand, I sit down with Andrea, founder and creative visionary behind dbandrea®, the leading name in luxury flower preservation and official Miss America partner.

Andrea shares how a single Valentine’s Day bouquet sparked a global business, and what she’s learned about mentorship, innovation, and building genuine connections along the way.

We talk about:
 🌸 Why networking works best when you lead with generosity
 🌸 The power of mentorship and accountability in business
 🌸 How to keep innovating even when things are “working”
 🌸 The joy that comes when you realize — if you’ve done it once, you can do it again

It’s a conversation about growth, creativity, and staying curious.

Get more of Andrea: https://www.instagram.com/designs.by.andrea?igsh=MTI1ZHUzcHhzbXhxdA==

Website: https://www.dbandrea.com/

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA

Twitter

https://twitter.com/paulapwul

Linkedin

...

We’re in the final quarter of the year — and for many women, this is the season of what I call The Great Lock-In.

In this episode, I break down the three types of people right now:

1.Those who’ve been on track since January and just need to keep going

2.Those who’ve been unclear and risk letting the year pass them by

3.Those who are tired and need rest

If you’re in the second group — this one’s for you. I’ll share what The Great Lock-In really means, how you can reset your focus, and a practical plan to finish the year strong with clarity and momentum.

This isn’t about hustle or burnout. It’s about being intentional with the time you have left and proving to yourself that you can make progress, even now.

👉 And if you’re ready to go deeper, grab my book That Internet Thing You’re Doing to learn how to use the internet to build the life you want, and check out my course The Big Yes — it’s designed to help you finally push past fear and launch your boldest ideas.

Let’s lock in and finish strong together.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA

Twitter

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Linkedin

...

Your brand will only grow as far as your belief in yourself. And that belief is shaped by the words you speak to yourself every single day.

In Episode 3 of the Becoming Her series, we’re tackling self-talk — the quiet but powerful conversation happening in your head that can either sabotage your growth or fuel your success.

We’ll dive into:

• How negative self-talk shows up in your brand (and keeps you stuck).
• Practical ways to catch the critic and replace it with empowering truths.
• How to install “defaults” that make confidence your natural setting.
• Why your energy, tone, and presence shift when your inner voice is aligned.

If you’ve ever struggled with doubt, insecurity, or second-guessing yourself before hitting publish, pitching, or pricing — this episode will give you the tools to reframe your inner dialogue so you can step into your next level with confidence.

Because when you upgrade your self-talk, you upgrade your brand.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA

Twitter

https://twitter.com/paulapwul

Linkedin

...

What happens when you stop forcing a straight path and start embracing the pivot?

This week on She’s the Brand, I sit down with Jennifer Tsay, whose career journey is anything but ordinary. From investment banking and strategic finance to project management, documentary film producing, and even acting, Jennifer has turned her nonlinear path into her greatest strength.

Today she manages growth, strategy, and operations at Shoott, combining her love of process with her passion for creativity. Named a Forbes #Next1000 entrepreneur, featured on Brit + Co’s 30 AAPI Founders We Love to Support, and recently appearing on Entrepreneur.com’s Elevator Pitch Season 11, Jennifer’s story is proof that the pivot is not a setback, it’s a strategy.

In this conversation, we talk about:

• Why pivots expand possibility instead of limiting it.
• The hidden advantage of being multi-passionate.
• Turning every twist in your story into fuel for your brand.

If you’ve ever felt “off track” or questioned whether your winding journey makes sense, this episode will remind you that your path doesn’t need to be linear to be powerful.

Connect with Jennifer: https://www.instagram.com/jenjentsay/?hl=en

Book with Shoott: https://www.instagram.com/shoottphotos/?hl=en

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA

Twitter

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Linkedin

...

In Becoming Her, we’re exploring the inner evolution every woman needs to step fully into her next level. In this episode, we’re talking about something that will keep you going long after motivation fades: your why.

Motivation is fleeting. It’s there one day and gone the next. But a deeply rooted why will anchor you through the days you want to quit, the seasons that feel heavy, and the moments you wonder if it’s all worth it. 

I’ll walk you through how to get clear on your why, make it bigger than your fears, and tie it to the future you’re building, so that quitting is no longer an option.

If you’ve been struggling to stay consistent, this conversation might be the missing piece.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

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Twitter

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Linkedin

...

Before you post a single piece of content or design a single logo, there’s one truth you have to own: you are the brand. Your voice, your values, your story, and your presence are the foundation everything else will stand on.

Welcome to Becoming Her—a brand-new series on She’s the Brand where we dive into the mindset shifts, identity upgrades, and intentional habits that help you grow into the woman your next level requires. This isn’t just about building a brand; it’s about becoming the woman who can hold it, lead it, and thrive in it.

In this first episode, we’re starting at the core: you are the brand. Before the strategy, the followers, or the photoshoots, your personal brand is built on your voice, your values, your story, and your presence.

This is the mindset shift that turns visibility into opportunity and confidence into currency.

Get the Branding Boldly Masterclass: https://selfany.com/brandingboldlymasterclass

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA

Twitter

https://twitter.com/paulapwul

Linkedin

...