Marketing a funeral home isn’t what it used to be. Forget fridge magnets and the Yellow Pages. Today, it’s all about websites, social media, and finding ways to stand out (yes, even if that means a motorcycle hearse). 

Join the crew as they share their biggest marketing mishaps, why a strong website matters, and how to show families exactly what makes your funeral home the right choice.

If you’ve ever secretly judged a funeral home’s website, this one’s for you!

Marketing a funeral home isn’t what it used to be. Forget fridge magnets and the Yellow Pages. Today, it’s all about websites, social media, and finding ways to stand out (yes, even if that means a motorcycle hearse). Join the crew as they share their biggest marketing mishaps, why a strong website matters, and how to show families exactly what makes your funeral home the right choice. If you’ve ever secretly judged a funeral home’s website, this one’s for you!

Shift #14: Motorcycles, magnets, and marketing mishaps

Funeral professionals are constantly searching for two things – new ideas to better serve families and a good laugh. Join Todd Carlson, EVP of Sales and Chief Sales Officer at Directors Investment Group, on a wild ride as he engages in genuine and off-the-cuff conversations with 3 accomplished funeral professionals – Matt Bailey, President and Funeral Director at Bailey Family Funeral Homes, Gary Freytag, President and CEO of Spring Grove Cemetery and Arboretum, and Jimmy Lucas, Owner and Funeral Director at Lucas Funeral Home. Together, they share their takes and valuable insights into the evolving profession with plenty of laughs along the way.

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Shift #14: Motorcycles, magnets, and marketing mishaps

Shift #14: Motorcycles, magnets, and marketing mishaps

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